Standout Features:
- Detailed hand-drawn illustrations
- Educational multimedia content
- Clear calls-to-action
Whether you're a hobbyist looking to create personalized skincare or an entrepreneur aiming to launch a natural beauty brand, The School of Natural Skincare offers valuable online formulation courses. Anorak Cat Design's website caters to these audiences, using its homely yet informative design to both inspire and educate.
One of the ways the website does so is through detailed, delicate hand-drawn illustrations. In the hero section, a stylized sunflower rendered in thin lines gives the site a natural and organic feel. Other floral elements around the website are similarly drawn with intricate detail. All these suggest a handcrafted, artisanal approach to the brand’s formulations.
The website also uses multimedia content to engage visitors. You’ll find a video of the instructors speaking to the viewer directly. It's shot in a warm, inviting setting, with shelves displaying natural ingredients and skincare products. The instructors are friendly and explain things clearly, which proves how practical and hands-on the courses are.
But most importantly, the site directs you to take action with call-to-action buttons in strategic places. For instance, it differentiates fonts for keywords like "Join" in paragraphs about the benefits of joining the community. And the video section has call-to-action buttons that provide you options to either "Sign Up Today" or "Find Your Ideal Course."
What this professional services site accomplishes well is demonstrating that a learning platform can feel both inviting and functional. Even before you enroll in a course, the site acts as an educational resource, which really demonstrates the level of care the brand puts into their services.
