Standout features:
- High-quality images
- Distraction-free product pages
- Great typography
Worth & Worth is a New York-based small business founded almost 100 years ago. Today, it is run by Orlando Palacios, a hat craftsman, and a boutique operator.
Designed and developed by GooseWorks, the brand’s website has a feel and imagery much more akin to modern times than expected for an enterprise that opened its door to the public in 1922.
The above-the-fold carousel module encompassing the entire screen greets the visitor and points to several sections of the eCommerce website. High-quality imagery and vibrant colors enhance the brand’s belief that “fashion is as eternal as the people’s need for clothing”.
The top-side main navigation menu opens up key sections in an expressive dropdown manner when a user hovers over it. A handy search engine facilitates the user’s journey towards conversion, as does minimal, strategically placed messaging poised towards engaging and educating the visitor.
The copy’s serif typography, very popular with high-end fashion brands, combines very well with sans-serif font used throughout elements such as the menu, CTAs, and category names. Check out some of the best New York-based web designs here.
