The best website designs are visual journeys.
They create experiences for users and if executed correctly, experiences that they will get at no other website.
Coats is a company that creates automotive threads for high performance vehicles with intricate interior detailing. The company employs over 19,000 people in 70 countries.
The homepage shows the 2017 website design trend of cinematic experiences.
A full-page width call-to-action features a gold coats symbol with iconic brand messaging: It's all in the details.
A video background highlights the ravishing detail of coats automotive interiors.
Playing the video takes the user into a cinematic brand video with classical uplifting symphonies, highlighting Coats products.
The cinematic background video trend began in 2015 and still continues today. It is for good reason. Results.
Users are engaged by cinematic background videos and stay on the website longer than those without the feature. The end result is an immersive user experience that marries imagination with intrigue.