Why The Hims Website Is A Successful E-Commerce Platform
Hims is a successful, millennial brand. And it built a serene and engaging online interface to interact with its male audiences. And most importantly, it’s a website that sells.
The brand infuses a minimalist, exciting and enthusiastic aesthetic into its clean and simple platform. Made up of bold images, simple, lowercase typography and clear CTAs, this website was built with a purpose — to inform, empower and promote its product in a way that made men feel comfortable.
There’s a creativity and a playfulness in this design that comes from dynamic gifs, cool rollover effects and captivating images that put the products, as well as real men, on display. And the messaging is so clever and succinct that it’s impossible not to relate to instantly.
The website as a whole is extremely user-friendly, with navigation simple and menu bars scarce as to streamline the buying process. And the checkout is equally intuitive, with the screen sliding in from the right. There are no pop-ups, there’s no jarring screen change. It’s subtle and effortless and it keeps you from having any doubts as you fill in your information and click “buy.”
This website is comfortable. This website is cool. It’s modern, fresh and inspiring. It takes the clinical out of these health products and aligns the brand as a laid-back, casual bro that you can talk to about these problems.
And it creates a relaxing openness in consumers that encourages them to purchase.
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