Standout Features:
- On-brand colors
- Prominent CTAs
- High-quality visuals
Zero, Big Sky Health’s flagship application, aptly named for the amount of food intake during fasting is one of the most popular tracker apps that help people harness the power of their bodies to live a healthier and longer life.
As best practices prove time and time again, benefits beat features — especially when it comes to app marketing. And again, especially when said apps are aimed at self-improvement. Zero’s website designers, LoneUX, followed them to a tee.
The website doesn’t waste any time conveying the WHY, rather than the WHAT. Balancing the aesthetically pleasing color palette with the main benefits the app provides, as well as the proven, peer-reviewed expert data and the buzzwords related to the fasting method itself, the website instills trust, optimism and a sense of reliability into prospective users, inspiring them to click on CTA buttons, as soon as they wrap up their stay.
Combining customer testimonials with high-quality photographs and engaging videos probably shouldn’t be considered the reinvention of the wheel, but Zero transforms them into an ever-expanding, welcoming community.
Zero’s website is easy to navigate, it’s thumb-friendly, beautiful to look at and most importantly, it offers a small taste (pun intended) of the app hiding just behind the prominent CTA button.
