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What Makes London Digital Marketing Agencies Unique

Digital marketing agencies in London provide a standard service package for advertising your business online.

Several key facts make them different from all other similar companies in the world:

Fact #1: They Offer Global Expertise And High-Value Services

Rich with history, and boasting a plethora of cultural attractions, Britain’s capital is one of the most cosmopolitan cities. Regarded as the best city in the world, London is the ground zero for every other area, from culture and business to education, politics and technology.

London houses the highest concentration of global talent and one of the best-educated workforces out there. This is the foremost landing point for remarkable talents with the most go-getter mentality.

As such, the capital city of England ranks as the world’s second most competitive city.

Only the cream of the crop digital marketers can thrive in London. Operating in an ultra-competitive environment, digital marketing agencies in London are among the globe’s highest achievers.

Two of the best universities in the world are located near London: Oxford and Cambridge. These first-class higher education institutions produce today’s leading experts and thought leaders in digital marketing.

London digital marketing agencies host the brightest, highly skilled experts that urge a trend-setting approach in all facets of online marketing, from content and video marketing to social media marketing or search engine optimization.

They set the market trends, use cutting-edge tools and strategies to deliver winning online campaigns for global brands and powerful corporations.

The local agencies have most likely handled projects for influential companies such as Unilever, GlaxoSmithKline, British American Tobacco, AstraZeneca and more. Hence, they are bound to offer world-leading expertise and high-value services.

Fact #2: They Have A Deep Understanding Of The International Markets

London is among the most diverse urban centers in the world.

40.2% of its residents are Asian, Black, Mixed or other ethnic groups. As many as 300 languages are spoken on the streets of London. This makes London’s workforce one of the most ethnically diverse in the world.

As such, a digital marketing agency in London hosts professionals from different cultural backgrounds who can build relationships with external stakeholders, international investors as well as connect and easily reach audiences from across the globe.

Fact #3: They Have Experience In Today’s Growing Industries

As you may have figured already, London is at the forefront of several growing industries such as:

  • FinTech
  • EdTech
  • Healthcare
  • Technology
  • And more

Online marketing agencies in London have developed an in-depth knowledge of these key fields and can develop successful campaigns for businesses operating in these specific sectors.

view of the financial district in London​
London boasts one of the best-educated workforces in the world​

What Services Can You Outsource To An Online Marketing Agency In London?

An online marketing agency in London offers a variety of marketing services to help businesses grow online successfully.

Their typical package of services includes:

They employ various digital marketing tactics across different channels to assist brands with establishing a strong online presence, generate engagement, boost search rankings, acquire qualified leads, drive sales and more.

Digital marketing companies in London have teams of highly skilled specialists in the vast marketing sphere who know how to leverage all your online marketing channels to fuel business growth.

How Much Do Digital Marketing Services Cost In London?

In general, digital marketing companies in London bill their services by the hour. They charge between $100 and $199 per hour, on average.

Needless to say, you can stumble across award-winning agencies that ask between $200 and $300 per hour.

However, how much you will pay for digital marketing services in London mainly depends on these factors:

  • Agency’s reputation and size
  • Project’s scope and timeline
  • Number of hours dedicated
  • Number of specialists involved
  • And more

In terms of per-project rates, these specialized companies accept projects valued anywhere between $1,000 to $50,000+. This cost depends on the type of service you request.

Costs for some of the most common digital marketing services are:

  • $300 - $5,000/month for email marketing
  • $1,000 - $10,000/month for content marketing
  • $2,000 - $10,000/month for video marketing
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Why Should You Hire A Digital Marketing Agency In London

Here are three major reasons why you should hire a London digital marketing agency:

Reason #1: Exceptional Digital Marketing Pool

Home to world-class universities like the Imperial College London, UCL and two of the top higher learning institutions at a stone’s throw – Oxford and Cambridge – London attracts high-degree talent from all over the world and produces exceptional experts in the field of digital marketing.

London digital marketing specialists are some of the finest specialists out there who are sure to deliver globally competitive services, top-of-the-line strategies and altogether high-quality services.

Reason #2: Multicultural Resources

London digital marketing companies are likely to employ ethnically diverse professionals who can understand and reach multicultural markets.

For you, this translates into easy access to global markets. If you want to expand your business and make your brand known to foreign markets, a digital marketing agency in London can help you get there.

Reason #3: Local Market Expertise

These specialized companies have built solid expertise in London’s major industries. They are well familiar with the local business ecosystem, market trends, key industry players, competitors and audiences.

Therefore, they are capable of creating effective digital marketing strategies to help you expand your business locally and engage local customers.

How To Select The Best London Online Marketing Agency

London has a generous supply of digital marketing companies. In search of the best agency for your brand, it can be quite overwhelming to comb through all of them.

This is why our team of industry experts researched and identified the top digital marketing agencies in London. You can scroll up to the table and explore their agency profiles, portfolios, awards, average rates, team size and more.

However, to make sure you’re choosing the best digital marketing agency in London for your business, consider these aspects:

#1. Your Goals

Before contacting agencies, you should have a clear map of your business goals and determine how a specialized company can help you achieve your objectives.

Some digital marketing agencies have long-standing experience in a few areas, such as email marketing or influencer marketing.

This is why it would be beneficial to know exactly what kind of services you require and evaluate only the agencies that provide that exact package of services.

#2. Their Portfolio

London digital marketing agencies are likely to have an impressive portfolio of successful and award-winning projects.

However, make sure to analyze their previous projects to grasp if they’re able to deliver the type of results you are looking for. A good sign would be some proof of industry expertise.

If they have developed projects for your niche, they will be a better fit to your business goals as they already have knowledge of your market, audience and competition.

#3. Their Team

A large number of different specialists work in a digital marketing agency. From digital and brand strategists to project managers, SEO experts, social media specialists, content writers, online advertisers and many more.

It’s advisable you keep an eye on whoever is working on your account. Check their background and industry knowledge to understand whether experienced professionals are working on your project to ensure success.

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10 Questions To Ask Top Digital Marketing Agencies In London

Ask each digital marketing agency in London you are screening this series of questions:

  1. Can you show us a few of your most proud campaigns?
  2. Have you worked for similar clients before?
  3. Which channels do you think are the most beneficial for our goals?
  4. What type of tools do you use to develop and implement your campaigns?
  5. How do you measure the success of your digital marketing efforts?
  6. On what social media platforms should we first open accounts?
  7. Can you tell us a timeline for seeing the first results?
  8. What type of information or documents should we provide?
  9. How experienced are the specialists working on our account?
  10. How much do your services cost?

Takeaways On Digital Marketing Agencies In London

London is a leading force in the digital marketing industry. Thanks to its internationally recognized universities that offer outstanding marketing programs and degrees, England’s capital city is uniquely positioned to produce some of the globe’s top digital marketers.

Therefore, London digital marketing agencies are sure to provide world-class services and leading expertise. If you’re looking for high-value online marketing services to take your business to the next level, an agency in the capital of Great Britain is your safest bet.

These specialized companies tend to be more competent in delivering effective campaigns for the locally dominant industries: technology, education, healthcare and more.

In general, they ask between $100 and $199 per hour for their services.

To find the best digital marketing agency in London for your brand, explore our directory where all the top companies are ranked based on their portfolios, industry expertise, rates, team size, client reviews and more.

Good luck!

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