How Does A Digital Marketing Agency In Manchester Differ From Others

The world’s first industrial city, Manchester, remains well ahead of the technological and inventive curve even today.

According to the UK’s Top Digital Tech Cities 2020 report conducted by The Data City, Manchester is the leading digital technology hub in the United Kingdom, outranking London and every other major city in the country.

The second-largest city in the UK is behind numerous pioneering movements in cutting-edge sectors such as:

  • AI and data
  • eCommerce
  • IoT
  • MedTech
  • Cyber tech
  • Advanced materials
  • Service design
  • And more

2020’s s research shows that Manchester houses 18,926 digital businesses and hosted 1,789 digital events in 2019. The city’s wealth of innovations and digital business activity contributes to the overall growth of the UK’s digital economy.

Manchester emerges as one of the most successful cities in Great Britain for attracting foreign business investments as well as high-end talent seeking to be at the forefront of innovation across many industries, including the creative and digital sector.

The city is among the most thriving creative, digital and media centers in Europe. In the last few years, the city has invested over £3.5 billion to supercharge this sector and support its continuing growth trajectory.

So, Manchester is at the center stage of digital innovation.

The city’s top-tier talent pool is pushing boundaries to make room for innovation opportunities in areas such as media production, digital health, eCommerce, augmented reality and digital marketing.

Digital marketing agencies in Manchester stay st the forefront of online marketing trends and strategies, capable of taking the most creative approach to implementing inventive solutions that truly move the needle for your business by getting your messages in front of the most qualified prospects.

The ability to infuse innovation in their strategic marketing planning makes them different from all other similar agencies across the UK and even beyond.

aerial view of Manchester, United Kingdom​
Manchester was the world’s first industrial city ​

What Services Does A Digital Marketing Company In Manchester Provide?

A digital marketing agency in Manchester typically provides a vast range of services, some of the most popular being:

These specialists know what tools, platforms and channels they need to leverage in order to drive online business growth.

They formulate comprehensive strategies to promote your brand across multiple channels in a cohesive way and help you achieve specific goals like:

  • Establish a strong online presence
  • Improve your search engine rankings
  • Generate quality website traffic
  • Acquire qualified leads
  • Improve engagement rates
  • Increase sales
  • And more

Digital marketing is a complex field that needs a professional handgrip to generate results. It is changing and evolving at a rapid rate and only experts can help you stay relevant in this overly crowded marketplace. 

How Much Do Digital Marketing Companies In Manchester Charge For Their Services?

The majority of Manchester digital marketing specialists undertake projects between $5,000 and $10,000+. Smaller and more inexperienced agencies may be available for smaller projects starting at $1,000.

As for hourly rates, they ask between $100 and $149, on average.

For more premium options, rates go up to $199 per hour whereas the most accessible rates can be as low as $50 per hour.

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Why Should You Outsource Digital Marketing In Manchester?

Take a look at three major reasons why you should hire a digital marketing agency in Manchester:

Reason #1: Access To Top-Level Talent Pool

Manchester is first in line across many pioneering industries thanks to its high-level talent pool.

The city is home to the University of Manchester, a highly acclaimed university that witnessed many historical firsts, such as splitting the atom and the world’s first stored-program computer.

This esteemed institution attracts top-notch talents from all over the world, including young millennials who want to break new ground in digital marketing.

Compared to London, Manchester is 18.27% less expensive. Even though salaries are lower than in UK’s capital city, the overall lower cost of living allows fresh graduates to save more money monthly. This is why they choose Manchester to grow their careers.

Undeniably, Manchester’s productive economy also weighs a lot in their decision. The city is home to 22,850 enterprises, including renowned companies like Amazon, Google and Jaguar Land Rover.

By partnering with a digital marketing agency in Manchester you will have access to well-educated and ambitious professionals who are likely to manage your upcoming project with passion, skill and dedication.

Reason #2: Leading Digital Innovation

Manchester lays the groundwork for innovation in a myriad of emerging industries:

  • Advanced manufacturing
  • Life sciences and healthcare
  • Creative and media
  • Digital and technology
  • Low carbon
  • And more

The city has established itself as a thought leader in digital innovation and it’s one of the top business destinations in Europe.

Digital marketing agencies in Manchester are exposed to the city’s ongoing craze for innovation and have the opportunity to take inspiration from the local thriving industries.

This enables them to seek innovative ideas for their marketing strategies and are very likely to find new ways of marketing your brand in an increasingly competitive digital space.

Reason #3: Unique Insights Into The Local Market

Living and operating in the same business ecosystem, Manchester digital marketing firms have accumulated robust experience in the locally dominant sectors.

They are extremely familiar with the ins and outs of the city’s flourishing industries. As such, they are highly equipped to manage challenging projects and deliver successful results for clients within these specific sectors.

Whether you operate in one of these niches or a similar one, a digital marketing agency in Manchester can provide unique insights that could help you gain a serious advantage over your competitors.

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How To Choose The Best Digital Marketing Agency In Manchester

Given the many options available in Manchester, selecting the right digital marketing agency for your business is not that easy. Consider these few factors that will help you choose an agency partner:

1. Your Budget

Your business size and the type of services you need will determine your total budget for digital marketing in Manchester.

When outlining your budget, take these aspects into account:

  • Do you want to hire an agency for a one-time project or for a long-term partnership?
  • Do you want to spend more on seasoned specialists or are you willing to invest in a younger team?

Having a detailed budget plan will help you avoid contingencies along the way as well as show what you can expect from your investment in relation to agency services.

Our list of the best digital marketing agencies in Manchester ranks your potential future partners based on your available budget, so you can filter and search for the right candidate with ease.

2. An Agency’s Portfolio

Look into the portfolios of each digital marketing agency in Manchester. Their project history will tell you more than their selling pitch.

Establish if they have handled similar projects before or have served clients within your industry. Having niche knowledge will enable a digital marketing company in Manchester to generate results more efficiently and within the timeline.

3. An Agency’s Approach

You should analyze an agency’s project management and workflows to ensure your project is heading towards success.

They should keep you in the loop about their progress at all times and send analytical reports on agreed regular basis.

4. A Dedicated Account Manager

You need a single, dedicated person to address any concerns you may have and streamline communication between you and the agency partner.

This will ensure smooth cooperation and enhance your project success rates.

5. Client Feedback

Client feedback can give you a clearer picture of the way every digital marketing agency in Manchester operates.

Their reviews reveal vital information about their reliability, company culture, processes, quality of work and transparency regarding pricing or project timelines. Compare their strengths and weaknesses to pick the most suitable agency for your brand.

10 Questions To Ask Manchester Digital Marketing Specialists

To determine whether your shortlisted agencies correspond to your business needs, arrange interviews to explore their qualifications even further.

Ask prospective candidates this series of questions:

  1. Have you worked for a brand in our niche?
  2. Can you give us some examples of your success stories?
  3. How would you describe your agency culture?
  4. Can you describe your experience in managing digital marketing projects? What is your project management style?
  5. What type of tools does your agency use for project management?
  6. What KPIs will you set for our campaigns and what tools do you use to track them?
  7. Who will we communicate with the most and how often will we be in contact?
  8. How long do you think it will take until we see the desired results?
  9. How will our in-house team be involved in the project?
  10. How do you stay abreast of the latest trends in digital marketing?

Takeaways On Digital Marketing Agencies In Manchester

Manchester is a hotbed for digital innovation and by default, digital marketing.

The local agencies are sure to provide the best quality of services, from end to end. They tend to be more qualified in servicing businesses within the area’s prominent industries.

Their hourly rates range between $50 and $199.

To find the right digital marketing agency in Manchester for your next project, consider these factors:

  • Your budget
  • Their portfolio
  • Their approach
  • Their reviews
  • Good luck!

Ready To Make A Choice? Scroll Up And Explore The Best Digital Marketing Agencies In Manchester!