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Table of Contents
- What Makes A Digital Marketing Agency In Birmingham Unique?
- What Services Does A Digital Marketing Company In Birmingham Provide?
- How Much Do Digital Marketing Services In Birmingham Cost?
- Why Should You Outsource Digital Marketing In Birmingham?
- How To Select The Best Digital Marketing Agency In Birmingham
- 15 Questions To Ask Birmingham Digital Marketing Specialists
- Takeaways On Digital Marketing Agencies In Birmingham
What Makes A Digital Marketing Agency In Birmingham Unique?
Similar to their peers in the rest of the UK, digital marketing agencies in Birmingham provide comprehensive services to help businesses grow online.
However, a few singular factors make them stand out from the rest:
Factor #1: They Are Some Of The Finest Digital Marketers In The UK
Birmingham is the economic powerhouse of central England. The third-largest city in the UK offers higher education opportunities and enjoys a cost of living that is 40% lower than in London.
These conditions combined with a thriving tech sector make Birmingham an enticing destination for some of the best digital marketers in the United Kingdom.
Many corporate brands based in the city create job opportunities for specialists in online marketing, including:
- Deloitte
- KPMG
- Deutsche Bank
- PwC
- Amazon
- Jaguar Land Rover
- And more
Some of these big companies are likely to outsource online marketing locally. Hence, specialized agencies from Birmingham use the latest tools and newest strategies to provide quality and nationally competitive services.
Factor #2: They Employ Young And Driven Talent
According to the Birmingham City Council, 40% of the city’s residents are under the age of 25. This makes Birmingham the youngest city in Europe.
As such, a digital marketing agency in Birmingham is likely to have teams of young professionals. These specialists foster a growth mindset and usually take a goal-oriented approach to deliver the best possible results.
They tend to stay on top of the latest industry trends and strategies which allows them to implement effective online marketing campaigns for their clients.
Factor #3: They Have Experience In The Local Industries
Digital marketing companies in Birmingham have developed robust knowledge about the area’s key sectors:
- Manufacturing
- Construction
- Retail Trade
- Financial services
- Real estate
- Public services
- Professional and technical
- Information communication technology (ICT)
Unlike other online marketing agencies in the United Kingdom, the local companies in Birmingham have unique insights into these industries which enable them to produce successful results for clients operating in these sectors.
What Services Does A Digital Marketing Company In Birmingham Provide?
A digital marketing agency in Birmingham provides a wide range of services that help brands promote their products/or services in the digital space.
They focus on delivering measurable results such as:
- Increasing conversion rates
- Improving search engine rankings
- Generating qualified leads
- Driving quality web traffic
- Increasing social media engagement
- And more
Their typical package of services includes:
- Market research
- Search engine optimization (SEO)
- Social media marketing
- Content marketing
- eCommerce marketing
- Email marketing
- Video marketing
- Digital advertising
- Branding
- Online public relations
- Integrated marketing
- Inbound marketing
- Video production
- Graphic design
- Amazon marketing
- And more
How Much Do Digital Marketing Services In Birmingham Cost?
In general, digital services in Birmingham cost between $100 and $199 per hour.
The difference in pricing usually depends on these key elements:
- The agency’s reputation and size
- Your project’s complexity, requirements and timeline
If you want to outsource a specific set of services, these companies can bill you by the type of service.
In this case, you can expect to pay:
- $200 - $5,000/month for email marketing
- $1,000 - $10,000/month for content marketing
- $1,000 - $10,000/month for video marketing
Another alternative would be result-based billing. In such a case, you get an invoice based on the results your agency partner delivers. Depending on your unique goals, these results may be:
- Enhanced brand awareness
- Boost in organic traffic
- More social media followers
- More online sales
- And so on
Why Should You Outsource Digital Marketing In Birmingham?
Here are three main reasons why you should consider outsourcing digital marketing in Birmingham:
Reason #1: Work With Skilled Digital Marketing Specialists
Home to five higher education universities – Birmingham City University, Aston University and Newman University, just to name a few – Birmingham entices top talent from all over the UK and each year produces work-ready graduates in digital marketing.
Therefore, by hiring a digital marketing agency in Birmingham, you will have access to a pool of skilled specialists in all facets of online marketing who can provide the best quality of services.
Reason#2: Benefit From Their Fresh Marketing Approach
Digital marketing companies in Birmingham employ young, ambitious professionals who are usually eager to achieve the highest results. They bring a fresh perspective on your marketing efforts that resonate with the modern audience’s preferences and language to help you outperform your competition.
If your business targets younger demographics, a digital marketing agency in Birmingham may be the perfect choice for your business objectives.
Reason #3: Leverage Their Local Market Insights
Online marketing experts from Birmingham tend to work primarily for local clients. As such, they have accumulated robust experience in the locally dominant industries.
They have gathered a deep understanding of the local audience, industry trends, key competitors, market opportunities and so on. This unique data allows them to take a competitive advantage and implement winning strategies specifically for these sectors.
How To Select The Best Digital Marketing Agency In Birmingham
Before you start looking for the best agency partner for your project, ask yourself these key questions:
- What are my goals? - Pin down your goals so that you understand what type of services you need to outsource.
- How much am I willing to invest in digital marketing? – Define your budget to know from the start how much you can allocate to marketing activities.
Then, take these steps to ensure you’re selecting the right digital marketing agency in Birmingham for your needs:
Step #1: Analyze their past work
Browse their previous projects to evaluate whether they can deliver the type of results you are looking for that prove their expertise in your niche.
Having handled projects for clients within your industry means they are more likely to run successful campaigns and produce content that resonates with your target audience.
Step #2: Evaluate their approach
The digital marketing agency in Birmingham you partner with should take a data-driven approach and create strategies based on data analysis and your unique cluster of marketing needs.
This will help them better understand your customers, their online behavior and craft more personalized strategies to engage them successfully.
Step #3: Read their reviews
Reviews can be really eye-opening and thus, can tip the balance in favor of one agency over another. Make sure to read them to gain valuable information into their reliability, transparency, company culture, processes, quality of work and so much more.
Step #4: Learn about their team
A digital marketing agency in Birmingham typically has teams of specialists with different backgrounds and areas of expertise such as content writers, SEO experts, brand strategists, digital strategists, copywriters, PPC and social media marketing specialists and many more.
To achieve success with your project, it’s best you learn which specific team members will work on your account and what their roles and responsibilities are. You will be much more relaxed knowing that a consolidated team is at the helm of your project.
15 Questions To Ask Birmingham Digital Marketing Specialists
Once you’ve narrowed down the list to a few eligible candidates, you can begin booking interviews to ask them about their expertise and methods. Ask them the following:
- Can you show us some examples of your most successful projects and explain how you achieved results?
- Have you implemented successful strategies for similar clients?
- What are some of your first recommendations from our brief?
- How will you approach our project based on our goals and needs?
- What is your strategy for improving our site’s conversion rates?
- What tools do you use to deliver your services?
- How will you set the benchmarks for our project objectives?
- What tools do you use to measure the success of your online campaigns?
- How often will you send analytical reports to track your progress?
- When will we be able to see the first results?
- How experienced are the specialists working on our account?
- Who will be the main point of contact?
- How can our in-house team be of help?
- Do you stay abreast of the latest trends in digital marketing?
- Can you provide us with a cost breakdown for each specialized service?
Takeaways On Digital Marketing Agencies In Birmingham
Businesses choose to outsource digital marketing in Birmingham to benefit from their:
- Skilled digital marketers
- A fresh take on strategies
- Local market expertise
These specialized companies are usually better equipped to serve clients within the area’s predominant sectors: manufacturing, retail, finance, construction, real estate, ICT and more.
They typically have an average hourly rate between $100 and $199 per hour.
To find the best digital marketing agency in Birmingham for your brand, follow these steps:
- Define your goals
- Determine a budget
- Evaluate their portfolio
- Understand their approach
- Read their client reviews
- Learn about their team
Best of luck with your research!
