Marketing and promoting a luxury residential brand
Mori Building Co., Ltd. is one of Japan’s leading luxury real estate developers and plays an instrumental role in shaping Tokyo’s skyline. It has long relied on Custom Media’s creative solutions to promote and market its properties.
Since 2008, Custom Media has been a partner of Mori Building and its luxury residential brand MORI LIVING, creating innovative member benefit programs, bilingual marketing campaigns and collateral, sales promotional tools for international and domestic audiences, and videos that explore Mori Building’s efforts to make Tokyo a truly world-class city.
Selling a lifestyle
MORI LIVING wanted to create an integrated campaign to reach high-net-worth individuals in the Asian market, promoting the launch of ARK Hills Sengokuyama Residence. To support this campaign, we created high-quality printed marketing collateral and bilingual sales promotion tools—adverts, printed brochures, an iPad eFlyer, and a luxurious presentation folder.
Print, print, print
We also took a leading role in the ongoing production of luxury sales promotion and marketing material for MORI LIVING Residences.
Smiling for a living
The MORI LIVING Smiles Annual Residents Benefits Program brings exclusive promotions, deals, and services to MORI LIVING residents, in both Japanese and English.
Meeting global needs
We produced the content, quarterly market report, and map in English and Japanese to showcase Mori Building’s knowledge and influence as an industry leader. The A1-size map featured all major luxury residential properties for sale and lease in Tokyo.
The report has proven to be a valuable source of information for real estate brokers and agents overseas and showcases Mori Building’s extensive market knowledge.
As president and co-founder, Robert has a passion for high-quality creative work. From a distinguished hospitality and advertising background, Robert manages hands-on a diverse and talented team of creative individuals producing digital media, magazines, branding, and communications.
With extensive knowledge and key contacts from many years in the global print, digital, and broadcast media, Simon leads a diverse team of experienced editors, writers, designers, and photographers.
An award-winning IPO specialist, Masashi was placed on the global recruitment industry's "Hall of Fame" for being the first individual to take two companies to the Tokyo Stock Exchange, and was awarded the industry's highest accolade for his "unrivaled career in the recruitment industry".
Kunio has 30 years of business and brand management expertise. Prior to his other current position as Founder and CEO of Sekai Holdings Co., Ltd., an international real estate, financial, & business advisory company, he led the prepaid and new payment groups of American Express.
Our bilingual head of project management, Megumi has excellent communications skills and a global perspective gained from extensive experience working in the United States, Canada, Africa, and Japan.
With more than eight years of experience developing logos, corporate identity, infographics, and editorial design, Ximena has produced work for a diverse range of clients, from rural communities in Mexico to prestigious private institutions.
Alec has 10 years of experience writing, editing, and managing social media for a broad range of publications in the United States and Japan, from educational textbooks and business journals to lifestyle magazines.
With an eye for user experience, he has built smart platforms to facilitate and support content aggregation on a variety of English-language websites and created Custom Media’s bespoke administration, estimate, and invoice system.