A logo serves as the public face of your business. Even more so than a style or brand voice, digital marketing firm logos serve as the primary brand indicator in a sea of competitors.
A logo is vital in building a new brand or updating your company identity. Creative digital agencies should rely on their logo heavily as this will help them make an excellent first impression, so we've put together some motivating examples to assist you in designing or creating your logo.
This article lists some businesses that exhibit distinctive work styles and brand identities through their agency logos. Get inspired by these examples in your next logo design. (Learn how to develop a good logo for a new business)
Table of Contents
1. Flying V Group
Standout Features:
- Tornado-like F
- Two shades of green
- Clean sans serif typography
Flying V Group is a digital agency with a talented and devoted team worldwide. The company’s logo design is straightforward and attention-grabbing.
The symbol’s form can be interpreted in several ways, as it is narrow in the stem and “widens” as it goes up. The most striking element is the green “F.” This emblem incorporates two shades of green, the lighter one highlighting the stylized letter and the darker one acting like a shadow of a 3D-like element.
The typeface is presented in a two-row setup. The “FLYING V” is headlined in dark blue, whereas the “GROUP” resembles the shade of the emblem, and the character spacing is increased.
2. Pearl Lemon
Standout Features:
- Clever typography blend
- Cross Section view
- “Breaking the rules”
Pearl Lemon is a London-based digital agency that provides many digital marketing services to growing businesses. Their clever logo design consists of the emblem representing a yellow cross-section illustration of a lemon and the logotype with a tagline.
The cross-section is presented as a symmetrical figure – we can see a circular outline with six identical lemon pieces inside. Each piece contains a single seed, possibly marking the agency’s ability to help when the going gets rough.
As for the typography, the brand name is spelled out in an attractive and lenient cursive font style, whereas the tagline is presented in a legible sans serif font. An interesting feature is that the slogan ends with neither a full stop nor an ellipsis but with two full stops, indicating that the company’s not afraid of “breaking the conventional rules” and experimenting to reach a creative solution.
3. Busy But Easy
Standout Features:
- Casual and playful
- Straightforward
- A warm color palette
Busy But Easy is a digital agency with a strong message – marketing takes a lot of work, but it doesn’t have to be stressful and difficult. Their logo design plays along with the brand name.
It’s a refreshingly simple and playful design that refrains from trying too hard and thus sends a relaxing message to potential clients. The logo design encompasses a sun-shaped yellow blob with wavy typography positioned diagonally.
The warm color palette helps maintain the direct yet moderate and assertive messaging. The sans serif typography blends a vibrant orange into “Busy” and “Easy,” and it’s contrasted with the blue “but” in the middle and the center of the yellow figure.
4. STVIDA Digital Marketing Agency
Standout Features:
- Blue-to-pink gradient
- Unique shape
- Inverted symmetry
STVIDA Agency is a company full of young entrepreneurs that aim to help businesses grow in various ways. You don’t have to look far to find out what they excel at because their logo design is a perfect sample of their out-of-the-box thinking.
The agency’s emblem has a unique shape that seems like two halves of a circle horizontally separated by white space. However, a long-curved S-shaped line maintains the connection between the upper and lower part, giving the logo its distinctive shape.
The line curves out vertically right at the point of the horizontal division. The logo appears inverted symmetrically, providing authenticity and balance.
The design is decorated by a gradient that starts with sky blue at the bottom and ends with light pink at the top. We can also see darker shades of blue at the edges of the circular halves.
5. Renaissance Digital Marketing
Standout Features:
- The fleur-de-lis imagery
- Script typography
- A seal
Renaissance Digital Marketing is an award-winning agency with a wide array of customized solutions for aiding fast-growing brands.
“Nomen Est Omen” is a Latin saying that translates to “the name speaks for itself.” But the agency’s logo took that a step further with its renaissance-inspired logo.
The first striking element of the composition is the fleur-de-lis. Blank inside with red outlines, this symbol can be found on many Western European coats of arms, including Florence, one of the cradles of the renaissance era. There’s a small circular seal on top of it with a cursive capital “R,” which is another “sign of the times.” (Check out other red logo designs that leverage color psychology)
The logotype incorporates the hand-written word in the red shade that makes up the fleur-de-lis and a modern sans serif field of work, combining these styles and their representations beautifully.
