Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
At Novaluna, we merge imaginative thinking, progressive methods, and strategic understanding to develop visually compelling solutions that achieve your objectives...
Top Services:
- Web Design
- SEO
- eCommerce Development
- Web Development
- Digital Marketing
- Show more
- Location
- Simpsonville, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Tech2Globe is a name that stands for reliability, efficiency & trust. A team that works hard to provide best solutions to our clients, management that makes sure the timely execution of projects and a collective effort to form long-lasting relations with our clients is what makes us Tech2Globe...
Top Services:
- Digital Marketing
- Web Development
- eCommerce Development
- Web Design
- Social Media Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 16 Projects Listed
Bringing together CHRO Advisory Services paired with innovative technology recommendations to impact the future of work strategy . Our network has some of the TOP CHROs working to help midcap and private equity companies be successful In their people strategy...
Top Services:
- Market Research
- HR Outsourcing
- Business Consulting
- Location
- Richardson, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Full-Suite Performance Marketing that Engages and Converts. Often Innovative | Always Creative...
Top Services:
- Digital Services
- Digital Marketing
- Branding
- PPC
- Design Services
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- Location
- The Woodlands, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Whales Marketing is a full-service digital marketing agency that helps companies grow their online performance, get more clients and boost revenue...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- PPC
- Content Marketing
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
PositiveBrand is a research-driven brand and marketing consultancy helping organizations build stronger brands, sharper strategies, and more effective marketing programs. We combine customer insight, behavioral science, creative development, digital marketing, and lead generation to help B2B companies...
Top Services:
- Branding
- Market Research
- Creative Services
- Public Relations
- Digital Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
We are a woman-owned and operated boutique qualitative research and strategy agency that specializes in helping businesses gain deeper insights into their customers and stakeholders. Our experienced team uses innovative research techniques rooted in ethnography, anthropology, and human-centered design to...
Top Services:
- Market Research
- Location
- Durham, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Ready to scale your business? We help companies stay ahead of the markets, unleash their business potential and earn competitive advantage. Supercharge your sales pipeline, fast-track market entry and kickstart revenue growth today...
Top Services:
- Digital Marketing
- Market Research
- Business Consulting
- Direct Marketing
- Event Marketing
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
From the beginning till the end of our value chain, we design digital and innovative solutions that create a positive impact on your business results. We embrace innovation. We promote progress. We believe that by helping more human-centric brands go digital, we can make the world a better place to be in...
Top Services:
- Digital Marketing
- Market Research
- Location
- Miami, Florida
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, they apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations...
Top Services:
- Market Research
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Independent market research platform delivering rigorously verified industry reports and custom research solutions trusted by professionals worldwide...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Research-backed market intelligence platform trusted by Microsoft, Forbes & BBC, delivering expert industry reports and custom research worldwide...
Top Services:
- Market Research
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Prime Seller Strategies is a full service Amazon agency has helped brands increase sales by 32 % in 120 days, decrease ACOS by 26 % in 90 days, and gain an 18-point rise in detail-page conversion rates...
Top Services:
- PPC
- CRO
- SEO
- Digital Marketing
- Advertising
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- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $79/hr
- Minimal Budget
- $1,000 - $10,000
SunTec Data is a global leader in AI-enabled data, BPO, and KPO solutions, backed by over 25 years of experience and 1,500+ data professionals across 50+ countries. Combining advanced AI tools with human-in-the-loop oversight, we deliver ISO-certified, HIPAA-compliant data management...
Top Services:
- Market Research
- BPO
- Big Data Analytics
- eCommerce
- AI Development
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Midas Consulting drives growth with collaborative methodologies that align teams, anticipate competitors, and boost market share sustainably. From market entry, go-to-market and wargames to distributor search and benchmarking, Midas Consulting provides strategic services to help you win.With expertise in...
Top Services:
- Market Research
- Business Consulting
- Location
- Reading, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Commerce Ink was built from inside the Amazon ecosystem. After managing large portfolios, we saw brands struggle with fragmented strategy, content, and operations. We created a full-service model where everything works together under one roof. As operators, we focus on helping brands turn Amazon from a...
Top Services:
- Graphic Design
- Branding
- Digital Strategy
- UI/UX Design
- eCommerce Development
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Branded Mayhem Collective (BMC) runs two practices from Richardson, Texas. 8gnc (8gnc.io) is the brand and digital agency: strategy, identity, websites, content, and growth. br8n (br8n.io) is the AI delivery practice: we install AI into how your operation already runs and leave you owning it...
Top Services:
- Branding
- Web Design
- SEO
- Creative Services
- AI Development
- Show more
- Location
- Richardson, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
ZECOMMS is a global tech PR and strategic communications agency helping startups, scale-ups, and venture-backed companies gain international media visibility. Specializing in media relations, startup PR, and thought leadership, the agency secures coverage in leading business and technology publications...
Top Services:
- Public Relations
- Media Buying
- Market Research
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Leading Product Development and Manufacturing Company. We design manufacture innovative products and launch powerful sales and marketing campaigns for your business...
Top Services:
- Product Design
- Package Design
- Branding
- Graphic Design
- Market Research
- Show more
- Location
- Miami, Florida
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Market Probe International is a well-established research and insights company offering our clients data collection and analytics across a wide breadth of consumer and B2B categories. Our 50+ years of experience assure our clients of quality insights...
Top Services:
- Market Research
- BPO
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Established in 2010 and formally incorporated as Meticulous Market Research Pvt. Ltd. in 2013, Meticulous Research is a distinguished market research and intelligence company operating under the Companies Act, 1956...
Top Services:
- Market Research
- Business Consulting
- Location
- Redding, California
- Number of Employees
- 100 - 249
- Minimal Budget
- $1,000 - $10,000
CR Marketing Agency helps businesses build smarter marketing strategies that deliver real, measurable results. We offer a full range of services including market research, social media management, search engine marketing (SEM), search engine optimization (SEO), email marketing, branding, print advertising...
Top Services:
- Market Research
- Social Media Marketing
- SEO
- Email Marketing
- Graphic Design
- Show more
- Location
- West Bend, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Axer Strategies is the independent diagnostic and strategic layer for corporate B2B marketing teams, identifying the performance constraints and prescribing the sequence their teams implement...
Top Services:
- Digital Strategy
- Business Consulting
- Digital Marketing
- Big Data Analytics
- CRO
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
California SEO Professionals specializes in offering scalable SEO solutions for startups and SMB in the areas of San Francisco, San Diego, and Los Angeles...
Top Services:
- Digital Marketing
- Content Marketing
- SEO
- Market Research
- PPC
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
OneEKO Technologies is a software development agency building custom solutions for small businesses. We specialize in web applications, mobile apps, and AI integration, helping local businesses like restaurants, gyms, law firms, and retail stores compete with modern technology. Our flagship product KaiScout...
Top Services:
- Software Development
- Digital Services
- eCommerce Development
- UI/UX Design
- SEO
- Show more
- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
The Analyst Agency, LLC is a operations and strategic consulting firm that provides market research and consulting to businesses of all sizes, providing valuable strategic guidance and advisement in a number of areas including sales and marketing; process management; technology and cyber security; & media and...
Top Services:
- Digital Marketing
- Market Research
- Location
- Buffalo, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We are a strategic people, product & brand development organization who help companies & entrepreneurs grow by connecting to their target audience effectively and efficiently. We have helped some of the most recognizable brands including Whirlpool, Ikea, Panasonic, Walmart, P&G, KitchenAid and more...
Top Services:
- Product Design
- Branding
- Package Design
- Logo Design
- Creative Services
- Show more
- Location
- South Haven, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Minneapolis Digital Marketing is a team of search marketing professionals, web designers, digital marketing manager, & data analytics specialists...
Top Services:
- Market Research
- Digital Marketing
- SEO
- Content Marketing
- eCommerce
- Show more
- Location
- Farmington, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Our brand audit services are designed to assist mid-sized and enterprise-level brands in achieving a range of strategic goals. By leveraging our expertise, we enable our clients to significantly reduce their marketing expenses, optimize their organizational efficiency, and successfully venture into new...
Top Services:
- Business Consulting
- Market Research
- Digital Marketing
- UI/UX Design
- Web Development
- Show more
- Location
- Murrells Inlet, South Carolina
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
First Call Solutions helps businesses grow through performance marketing, lead generation, and pay-per-call solutions. We specialize in delivering high-quality leads, inbound calls, and customer acquisition solutions across insurance, healthcare, home services, legal, and financial industries. Our focus is on...
Top Services:
- Affiliate Marketing
- CRO
- Media Buying
- Digital Marketing
- PPC
- Show more
- Location
- Houston, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Appending missing data information on your consumer file by name, email append, phone number or with the help of mailing address...
Top Services:
- Digital Marketing
- Market Research
- Email Marketing
- Location
- Fontana, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Brand Guru Genius is a strategic brand consultancy specializing in Digital Authority for municipalities, destination marketing organizations, and service-based businesses. We help organizations build compelling brand narratives and execute data-driven digital campaigns that drive measurable results...
Top Services:
- Web Design
- Web Development
- Digital Strategy
- Graphic Design
- Digital Services
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Recom is a strategic growth agency headquartered in Deerfield Beach, Florida, and operating globally with 201500 employees. Since 2013, it has supported premium consumer brands in accelerating sales and profitability on Amazon, Walmart, and other marketplaces. Their services include catalog management...
Top Services:
- SEO
- Content Marketing
- Digital Marketing
- Email Marketing
- Advertising
- Show more
- Location
- Deerfield Beach, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Marketplace Valet is a Full Service Amazon Agency located in Southern California who specialize in predictable, profitable growth for high revenue brands. We balance brand integrity, streamline operations, with optimal content and ad/PPC strategies...
Top Services:
- CRO
- SEO
- PPC
- Digital Marketing
- Advertising
- Show more
- Location
- Corona, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Dablion is a 360° growth agency combining strategy, content production and paid performance into one integrated system. With 10+ years of experience and 2,000+ campaigns delivered, our in-house team of strategists, creatives, video producers and media buyers helps brands generate demand, build authority and...
Top Services:
- Market Research
- CRM Consulting
- Mobile App Development
- Software Development
- Social Media Marketing
- Show more
- Location
- Saugus, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $68/hr
- Minimal Budget
- $1,000 - $10,000
Vision Tact is a leading AI and Data Science company that empowers organizations to harness the power of Artificial Intelligence, Automation, and Data Intelligence. We help businesses innovate faster, optimize operations, and make smarter decisions through next-generation technology solutions...
Top Services:
- AI Development
- Software Development
- IT Services
- Business Consulting
- Mobile App Development
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
At Lewis SEO Tulsa, we specialize in helping local businesses in the Tulsa area grow their online presence through proven, results-driven SEO strategies. Our expert team works to dramatically improve your websites organic search rankings targeting even the most competitive keywords so you can rise above the...
Top Services:
- Digital Marketing
- AEO
- SEO
- Web Design
- CRO
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Real FiG Advertising + Marketing is an award-winning marketing agency with two offices in Chicago, IL and Denver, CO. As your one-stop shop for all of your marketing needs, we specialize in a wide variety of digital and traditional forms of marketing including website design, search engine optimization, brand...
Top Services:
- Social Media Marketing
- PPC
- Digital Marketing
- SEO
- Market Research
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Startups Advisory is a growth execution platform designed for startup founders who are overwhelmed by managing marketing, operations, sales, and administrative tasks themselves. The company combines a Dedicated Growth Assistant, a Key Growth Manager, and six specialist execution teams into a single integrated...
Top Services:
- Business Consulting
- Market Research
- AI Development
- IT Services
- Staff Augmentation
- Show more
- Location
- Wilmington, Delaware
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce.We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...
Top Services:
- Web Design
- eCommerce Development
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Chandler, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Labbrand is a premier agency specializing in Insights, Strategy, Naming, and Design. We craft compelling brand identities and innovative solutions that enhance brand equity, ensuring your brand resonates powerfully with its audience...
Top Services:
- Branding
- Market Research
- UI/UX Design
- Graphic Design
- Logo Design
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Minimal Budget
- $1,000 - $10,000
Trust a leadgen company that gets the pains of scaling a business. Achieve predictable growth and solid ROI while we handle the routine...
Top Services:
- Digital Marketing
- Market Research
- BPO
- Business Consulting
- Call Centers
- Show more
- Location
- Wyoming, Minnesota
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We love all things digital, we love what digital technologies are able to do for us. Transforming the way we work, the way we measure success, and in the end helping us to innovate faster than ever before. We work with our clients to leverage the latest digital trends to move their operations, marketing, and...
Top Services:
- Web Design
- Branding
- Market Research
- Digital Marketing
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
ROZUM builds the growth systems small businesses and agencies usually lack. Positioning, new business infrastructure, pipeline development, outreach the stuff that turns reputation into revenue. Founded by Maria Robles, a former senior biz dev lead who spent a decade building new business functions for...
Top Services:
- Business Consulting
- Digital Marketing
- Digital Strategy
- Digital Services
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
Coast333 is a strategy-led performance marketing agency helping established businesses uncover what is holding growth back and act on the right opportunities. We combine paid media, SEO, local visibility, social, web, and conversion strategy with a diagnosis-first approach. Many engagements begin with a...
Top Services:
- SEO
- PPC
- Social Media Marketing
- AEO
- Digital Marketing
- Show more
- Location
- Fruitland Park, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy...
Top Services:
- Branding
- Advertising
- Market Research
- Public Relations
- Content Marketing
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
We at Lonstern want to make marketing and design not only useful for our client but long-lasting as well. By doing extensive research and AI data analysis, we want to find the best solution possible. Since 90% of our team work remotely, we thrive in the digital landscape and bring professional talent from all...
Top Services:
- Digital Services
- Branding
- Web Design
- Graphic Design
- CRO
- Show more
- Location
- Hoboken, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Suncoast Pixel is a boutique web design and SEO studio working with businesses across Florida's Gulf Coast. We specialize in custom WordPress builds, technical SEO, and Google Business Profile optimization for local service brands that want a real partner, not a vendor.The studio operates without...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- eCommerce Development
- AEO
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Tubdit is commited to providing you the best way possible to market yourself or company on the web. Our experience speaks for itself with the array of companies we have launched from scratch. Give us a call or send us an email with your project specifications...
Top Services:
- Graphic Design
- Logo Design
- Digital Services
- Creative Services
- SEO
- Show more
- Location
- North Las Vegas, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Righteous Creative is a lean, creative-technology agency that combines brand strategy, product engineering, marketing, and AI automation into a unified execution model for modern businesses. Operating from Atlanta and St. Louis, the company positions itself as an agile, overhead-free partner built for the...
Top Services:
- Web Design
- Web Development
- Product Design
- AI Development
- Market Research
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Market Research Companies by City
Market Research Companies by State
Market Research Specializations in the US
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust
















































