Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Paraguru stands out for its ability to transform complex data into actionable insights, running a "full circle" of data intelligence that includes buying data, running ads, tracking performance, and continuously improving campaigns. The agency’s team of experts is adept at using cutting-edge tools and...
Top Services:
- Media Buying
- Location
- Baltimore, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
Float Media House is a dynamic advertising agency specializing in precision media planning and programmatic buying that helps brands and agencies scale their operations with enterprise-level impact, even on startup budgets. By leveraging cutting-edge cloud technologies, real-time data, and advanced analytics...
Top Services:
- Media Buying
- Location
- Downey, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
DGR TechLabs is a US-registered (Wyoming) digital agency running marketing, web and software builds, and AI under one senior team since 2018. We publish fixed prices for productized work, scope retainers in writing, run month-to-month with no lock-in, and hand clients full ownership of every asset, account...
Top Services:
- Digital Services
- Web Design
- Web Development
- CRO
- Digital Marketing
- Show more
- Location
- Sheridan, Wyoming
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed

Revenue Rise
VerifiedVerified by the DesignRush team for authenticity and credibility.Revenue Rise builds award-winning websites and client acquisition systems for mortgage brokers and realtors across the US and Canada. 412+ clients. $863M+ in transactions influenced...
Top Services:
- Digital Strategy
- Web Design
- Web Development
- eCommerce Development
- PPC
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $97/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Spotlight is a full service marketing firm, web design agency and magazine publisher located in Fargo, ND, Bismarck ND, Western Minnesota and Sioux Falls, SD...
Top Services:
- Web Design
- Digital Marketing
- Advertising
- SEO
- Web Development
- Show more
- Location
- Fargo, North Dakota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We are a creative agency focused on strategy, design, and advertising. Our mission is to develop brands that are bold, powerful, and unforgettable...
Top Services:
- Digital Strategy
- Web Design
- SEO
- Media Buying
- Social Media Marketing
- Show more
- Location
- Meridian, Idaho
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Enrich Marketing partners with small and mid-sized businesses to build data-driven digital campaigns, media strategies, and creative content that boost visibility, performance, and ROI...
Top Services:
- Web Design
- Digital Marketing
- SEO
- Social Media Marketing
- PPC
- Show more
- Location
- Buffalo, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Portfolios Count
- 9 Projects Listed
Flighted is a DTC growth marketing agency specializing in paid social ad management, ad creative production, and landing page design for brands looking to take their growth to the next level...
Top Services:
- Media Buying
- PPC
- eCommerce
- Digital Marketing
- Advertising
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Our specialties include media buying and optimization of Meta, Google, Affiliate marketing management, and e-commerce solutions. We have assembled a team of top talent including leading business solution experts to provide the best experience for our clients. In short, we pursue your goals relentlessly...
Top Services:
- Web Development
- Media Buying
- Digital Marketing
- Branding
- Creative Services
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
Already running paid media? Feel like your account has become stale or stagnant? We will provide a free audit to uncover areas of inefficiency, opportunity, and new initiatives. Our complimentary audits have saved our clients hundreds of thousands of dollars...
Top Services:
- Email Marketing
- Media Buying
- Digital Marketing
- PPC
- Social Media Marketing
- Show more
- Location
- Caldwell, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Bullseye Strategy is a boutique digital marketing agency delivering big-agency results. We specialize in SEO, paid media, content, and full-funnel strategies that drive real business growth. With senior-level talent and personalized, data-driven campaigns, we turn traffic into ROI...
Top Services:
- SEO
- Web Design
- PPC
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Hollywood, Florida
- Number of Employees
- Under 49
- Portfolios Count
- 6 Projects Listed
We're not just passionate about Hispanic Entertainment Marketing, it's the only thing we do. And we've been doing it for over 33 years. Contact us to know more!...
Top Services:
- Digital Marketing
- Media Buying
- Social Media Marketing
- Location
- Los Angeles, California
- Number of Employees
- 50 - 99
- Portfolios Count
- 5 Projects Listed
VAW Media is a small (team of 3) full-service social media & paid advertising agency building strategy-first systems for real growth not vanity metrics. We manage organic content, Meta & Google Ads, and lead generation for businesses nationwide, turning followers and clicks into paying customers...
Top Services:
- Social Media Marketing
- Advertising
- Content Marketing
- Digital Marketing
- Video Marketing
- Show more
- Location
- Brentwood, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
GrowthMarketer (growthmarketer.com) offers senior-led paid acquisition for Meta and Google. We run Meta and Google ads, creative, landing pages and tracking to grow revenue. One senior operator owns the strategy, the weekly decisions and the results...
Top Services:
- Media Buying
- CRO
- PPC
- Location
- Boulder, Colorado
- Number of Employees
- Under 49
Obrofy is a data-driven digital marketing agency that helps businesses generate qualified leads and accelerate revenue growth through SEO, AI Search Optimization (GEO), Local SEO, paid advertising, and conversion-focused website strategies. Founded in 2020, the agency combines data, AI, and multi-channel...
Top Services:
- Social Media Marketing
- Digital Marketing
- CRO
- Media Buying
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
Born in Floridas competitive hospitality scene, J. Oliver Advertising now drives data-first growth for service businesses, e-commerce brands, and professional firms such as law firms, medical clinics, wellness brands, and beyond...
Top Services:
- Advertising
- Digital Marketing
- SEO
- PPC
- Media Buying
- Show more
- Location
- Pompano Beach, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Colorado SEO Pros leverages its specialized expertise to generate tangible business success for its clients, going beyond implementing SEO procedures to enhance rankings...
Top Services:
- SEO
- Digital Marketing
- PPC
- Digital Strategy
- AI Development
- Show more
- Location
- Golden, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Vix Media Group empowers businesses by providing expert guidance for organic growth. Our team of industry professionals collaborates to deliver impactful, results-driven campaigns. We build meaningful partnerships, focusing on our clients unique goals to drive significant outcomes...
Top Services:
- SEO
- Media Buying
- PPC
- Digital Services
- Digital Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Unleashing the power of data and collaboration to bridge the gap between sales and marketing and drive success. Market to potential clients wherever they are via email, social media, and more...
Top Services:
- Digital Services
- Public Relations
- Media Buying
- SEO
- PPC
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
Live PPC Ads runs Google Ads, Meta Ads and Microsoft Ads for e-commerce brands and lead generation businesses that want growth they can measure. We took a brand-new online liquor store to $2.26M in 18 months, grew a dental practice from 18 to 334 patient leads a month, and have driven $9.5M for a holster...
Top Services:
- PPC
- Advertising
- Media Buying
- Social Media Marketing
- Video Production
- Show more
- Location
- Henderson, Nevada
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Portfolios Count
- 3 Projects Listed
We foster business growth through strategy, creativity, and technology...
Top Services:
- Digital Services
- Digital Marketing
- Video Production
- Web Development
- eCommerce Development
- Show more
- Location
- Batavia, Illinois
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 7 Projects Listed
Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...
Top Services:
- Digital Marketing
- Content Marketing
- Social Media Marketing
- Media Buying
- Advertising
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Resolute is a global agency specializing in paid media, performance marketing and measurement...
Top Services:
- Media Buying
- Digital Marketing
- Advertising
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $375/hr
- Minimal Budget
- $1,000 - $10,000
We're a globally recognized digital marketing agency headquartered in California. We specialize in performance marketing, with a focus on lead generation through social media and Google. Our team of experts has garnered numerous awards for our exceptional work in the field of digital marketing...
Top Services:
- PPC
- Digital Marketing
- Media Buying
- CRO
- eCommerce
- Show more
- Location
- San Jose, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
First Call Solutions helps businesses grow through performance marketing, lead generation, and pay-per-call solutions. We specialize in delivering high-quality leads, inbound calls, and customer acquisition solutions across insurance, healthcare, home services, legal, and financial industries. Our focus is on...
Top Services:
- Affiliate Marketing
- CRO
- Media Buying
- Digital Marketing
- PPC
- Show more
- Location
- Houston, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Since its inception in 1996, Lead Climber Marketing has proudly served as Denver's foremost all-encompassing advertising agency, consistently delivering tangible outcomes for our valued clientele...
Top Services:
- Advertising
- Media Buying
- Digital Marketing
- Video Marketing
- Social Media Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Growth Lab is an all-women performance marketing agency built on a simple structure: four senior directors, one per channel, and one of them runs your account personally. No junior handoffs, no templated playbooks. We manage Google Ads, paid social, and lifecycle email for women-owned businesses in ecommerce...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- Email Marketing
- CRO
- Show more
- Location
- Herriman, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
inBeat Agency is a creator-led marketing agency that helps brands to achieve critical business goals. Whether its breaking into a new market, increasing conversion rates, or building brand authority, the agencys tried-and-tested formula for creator partnerships leads businesses to leverage social me...
Top Services:
- Social Media Marketing
- Digital Marketing
- Advertising
- PPC
- CRO
- Show more
- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 5 Projects Listed
New Engen is a full-funnel digital marketing agency that built a Creative-Led Growth System around one belief: creative isnt a deliverable, its infrastructure. We pair media strategy excellence with scalable content infrastructure, measure what actually moves the business, and repeat it...
Top Services:
- Digital Marketing
- Media Buying
- Creative Services
- Social Media Marketing
- Advertising
- Show more
- Location
- Seattle, Washington
- Number of Employees
- 250 - 499
Rhillane Marketing Digital is a comprehensive digital marketing agency dedicated to delivering exceptional services that drive business success and growth. Our team of specialists excels in various domains, including Digital Marketing Strategy, Web Design, UI/UX, SEO, Graphic Design, 2D/3D Animations, Social...
Top Services:
- Digital Services
- Web Design
- WordPress Website Design
- Digital Marketing
- SEO
- Show more
- Location
- Torrance, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 1 Project Listed
Publish Today Media deploys some of the most advanced digital marketing strategies and Ad Tech platforms available today. We help you achieve your company's marketing goals using 'Full Funnel' marketing techniques that ID & find your ideal prospects, create awareness, and provide all the messaging touchpoints...
Top Services:
- Digital Marketing
- Digital Services
- Advertising
- Media Buying
- Digital Strategy
- Show more
- Location
- Reading, Massachusetts
- Number of Employees
- Under 49
GWL Advertising is a creative agency that has in-house graphic designers, copywriters, marketing strategists, digital specialists, media buyers, website developers, and video production. From print to programatic, billboards to leaderboards, your company's brand is in good hands at GWL...
Top Services:
- Media Buying
- Digital Marketing
- Social Media Marketing
- Advertising
- SEO
- Show more
- Location
- Little Rock, Arkansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
DedicatedVirtual Professional Services LLC transforms overwhelmed entrepreneurs into visionary CEOs. Led by a founder with 25 years of Fortune 500 expertise, we provide high-level Online Business Management (OBM) and certified Meta Ads strategy. Unlike consultants who only offer advice, we provide strategy...
Top Services:
- Social Media Marketing
- Digital Marketing
- Digital Strategy
- Creative Services
- Branding
- Show more
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Pixel Theory is the performance marketing agency for CPG brands that prioritizes your P&L over platform dashboards. While most agencies chase vanity metrics like ROAS, we build financial growth models focused on contribution margin and true profitability. We act as your strategic partner, tying every dollar...
Top Services:
- Digital Marketing
- Business Consulting
- Advertising
- eCommerce
- Web Design
- Show more
- Location
- Fort Lauderdale, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Done-with-you marketing for Pensacola and Gulf Coast businesses. We build the engine that captures, nurtures, and retains your customers, then hand you the keys...
Top Services:
- Web Development
- Web Design
- Social Media Marketing
- SEO
- Media Buying
- Show more
- Location
- Pensacola, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
At Blue Ox Digital, we craft paid media strategies tailored to the unique needs of every business we work with. Whether you're scaling aggressively with a larger budget, optimizing a lean spend, or prioritizing profitability with flexibility, we adapt to your goals and meet you where you are...
Top Services:
- PPC
- Social Media Marketing
- eCommerce
- Event Marketing
- Media Buying
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Strat88 is a senior-led paid media agency for eCommerce brands. We manage Meta, Google, TikTok, CTV and Amazon advertising, plus CRO, email and SMS, and fractional CMO leadership. Every account is run on business outcomes like MER, CAC and contribution margin, not platform-reported ROAS. Clients work directly...
Top Services:
- PPC
- Social Media Marketing
- eCommerce
- Media Buying
- CRO
- Show more
- Location
- Anaheim, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Webistry drives revenue with data-driven paid media, experimentation, and CRO...
Top Services:
- Digital Services
- Web Design
- Web Development
- Creative Services
- UI/UX Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Attention Media leverages data as the cornerstone for achieving exceptional accuracy, engagement, and efficiency in advertising. Through advanced data-driven tools, in-depth analysis, and tailored management, we create campaigns that connect your business directly with your target audience, delivering...
Top Services:
- Digital Marketing
- PPC
- Social Media Marketing
- Media Buying
- Digital Strategy
- Show more
- Location
- Santa Monica, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
The Snow Media is a digital marketing agency that helps growth-focused companies turn ad spend into predictable revenue. We combine paid media and AI automations into systems that scale. We work across e-commerce, home service, SaaS, business consulting, manufacturing, running everything from Google Ads...
Top Services:
- eCommerce
- Advertising
- Digital Marketing
- CRO
- Media Buying
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
We run Google Ads and Meta Ads for US service and SaaS brands spending $10,000 to $100,000 a month. That is the entire business. No SEO, no organic social, no full-service bundle.Most agencies optimize toward whatever metric reports well. We optimize toward new customers and revenue. One cosmetic dental...
Top Services:
- PPC
- Media Buying
- Advertising
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Booyah Advertising, situated in Denver, CO, stands as a digital marketing agency that forms collaborative partnerships with businesses embracing digital avenues to propel their progress. Our core competency lies in the realm of media buying, where we meticulously navigate the digital landscape to amplify your...
Top Services:
- Advertising
- Digital Marketing
- SEO
- Content Marketing
- Email Marketing
- Show more
- Location
- Denver, Colorado
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 3 Projects Listed
INDIRAP is a full-service video production and video marketing agency serving growth-focused brands nationwide. Since 2013, INDIRAP has produced 20,000+ videos for 900+ clients across 40+ industries, including LinkedIn, Google, and Hyatt, pairing corporate video production with paid social, organic...
Top Services:
- Video Production
- Social Media Marketing
- Video Marketing
- Creative Services
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
We are in the attention business. We are a full-service advertising agency that doesn't do boring. We create attention through BIG WORK that makes a BIG IMPACT...
Top Services:
- Advertising
- Branding
- Video Production
- Social Media Marketing
- Creative Services
- Show more
- Location
- Oklahoma City, Oklahoma
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
Founder-led Meta ads management for proven low-ticket offers, plus done-for-you funnel builds for coaches, course creators and digital-product businesses...
Top Services:
- PPC
- Media Buying
- Social Media Marketing
- Creative Services
- Show more
- Location
- Albuquerque, New Mexico
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Hive Digital - Marketing a Better World - is an award-winning digital marketing agency specializing in SEO, AI search optimization, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), paid media, and digital strategy...
Top Services:
- SEO
- PPC
- Social Media Marketing
- Digital Marketing
- Digital Strategy
- Show more
- Location
- Holly Springs, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $1,000 - $10,000
A full-service marketing agency blending strategy, creativity, and technology to build bold brands, powerful campaigns, and measurable growth for mission-driven organizations...
Top Services:
- Branding
- Digital Marketing
- Advertising
- Creative Services
- Design Services
- Show more
- Location
- Winchester, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Geletka+ is an full-service, independent, creative-first agency based in Chicago. We help brands move faster and make a bigger impact by cutting unnecessary process and building integrated teams around the work that matters most...
Top Services:
- Branding
- Creative Services
- Product Design
- Package Design
- Mobile App Development
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
Essential E-Commerce Paid Ads: We help e-commerce brands with a proven product scale profitably with certified Meta Ads and Google Ads management plus the ad creative that keeps your cost per acquisition low...
Top Services:
- eCommerce
- Media Buying
- PPC
- Advertising
- Content Marketing
- Show more
- Location
- West Palm Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $1,000 - $10,000
As a leading social media marketing agency, we excel in crafting premium, data-driven campaigns designed to build brand personality and drive conversions. Our social-first approach covers everything from creative strategy, production, and editing to ad buying, making us the go-to marketing agency for brands...
Top Services:
- Social Media Marketing
- Video Marketing
- Media Buying
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Media Buying Agencies by City
Media Buying Agencies by State
Popular Services
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Media Buying Agency FAQs
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
- Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
- Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
- Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
- Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
- Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
- Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
| Fee Type | Typical Cost Range | Notes |
| Monthly retainer | $1,500 to $10,000 | Based on complexity and channel mix |
| % of media spend | 10% to 20% | Scales with spend and performance scope |
| One-time setup fee | $1,500 to $3,000 | Tracking, pixels, dashboards, QA |
| Hourly rate | $100 to $150+ | Specialized strategy or audits |
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
| Campaign Type | Budget Range | Typical Scope |
| Pilot campaigns | ~$25,000 | 1 to 2 platforms, short run |
| Integrated campaigns | $50,000 to $300,000 | Multi-channel, performance tracking |
| Large/national campaigns | Up to $500,000 | 12 to 24 weeks, heavy media mix |
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
| Channel | Early Signals | Stable Performance |
| Paid social | 7 to 21 days | 30 to 45 days |
| Google Search | 3 to 10 days (with volume) | 8 to 12 weeks |
| YouTube | 5 to 10 days | 3 to 4 weeks |
| CTV/Programmatic | 4 to 8 weeks | 10 to 12 weeks |
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
| Campaign Size | Planning & Setup | Build & QA | Optimization Cadence | Total Timeline |
| Small-scale | 1 to 2 weeks | 3 to 5 days | Weekly | 4 to 8 weeks |
| Mid-size | 2 to 3 weeks | 1 week | 2-3× weekly | 8 to 12 weeks |
| Large/Multi-channel | 3 to 5 weeks | 1 to 2 weeks | Daily | 12 weeks to 6 months |
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
- Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
- Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
- Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
- Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
- Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness















































