Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Directive
- Best for: Overall
- Average hourly rate: $250
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: 100-429
- Location: Irvine, CA
- Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
- Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
- Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
- Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
Check Out Directive Agency Profile
TripleDart
- Best for: SaaS PPC
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2020
- Size: 50-99
- Location: Plano, TX
- Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
- Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
- Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
- Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
Check Out TripleDart Agency Profile
NinjaPromo
- Best for: Conversion rate optimization (CRO)
- Average hourly rate: $25
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: 100-249
- Location: New York City, NY
- Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
- Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
- Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
- Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Check Out NinjaPromo Agency Profile
Hey Digital
- Best for: Campaign restructuring
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2018
- Size: Under 49
- Location: Tallinn, Estonia
- Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
- Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
- Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
- Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Check Out Hey Digital Agency Profile
Clarity Performance
- Best for: Paid search ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2019
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
- Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
- Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
- Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Check Out Clarity Performance Agency Profile
Konstruct Digital
- Best for: Keyword research
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: Under 49
- Location: Calgary, Canada
- Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
- Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
- Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
- Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Check Out Konstruct Digital Agency Profile
Go Fish Digital
- Best for: Competitor analysis
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2005
- Size: 50-99
- Location: Raleigh, NC
- Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
- Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
- Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
- Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Check Out Go Fish Digital Agency Profile
Netrocket
- Best for: Google ads
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2011
- Size: Under 49
- Location: Miami, FL
- Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
- Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
- Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
- Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Check Out Netrocket Agency Profile
Advant Technology
- Best for: Geotargeting campaigns
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: High Wycombe, UK
- Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
- Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
- Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
- Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Check Out Advant Technology Agency Profile
Powered by Search
- Best for: LinkedIn ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: Toronto, Canada
- Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
- Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
- Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
- Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Check Out Powered by Search Agency Profile
How We Picked the Best B2B PPC Companies
To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:
- Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
- Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
- Industry recognition: Awards, media mentions, and accolades highlighting their expertise
- Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
- Top services: Core offerings and areas of focus
- B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies
To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.
10 Most Popular B2B PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Directive | Irvine, CA | $250 | 100-249 | Overall |
| TripleDart | Plano, TX | Inquire | 50-99 | SaaS PPC |
| NinjaPromo | New York City, NY | $25 | 100-249 | Conversion rate optimization (CRO) |
| Hey Digital | Tallinn, Estonia | Inquire | Under 49 | Campaign restructuring |
| Clarity Performance | London, United Kingdom | Inquire | Under 49 | Paid search ads |
| Konstruct Digital | Calgary, Canada | $149 | Under 49 | Keyword research |
| Go Fish Digital | Raleigh, NC | Inquire | 50-99 | Competitor analysis |
| Netrocket | Miami, FL | Inquire | Under 49 | Google Ads |
| Advant Technology | High Wycombe, United Kingdom | $149 | Under 49 | Geotargeting campaigns |
| Powered by Search | Toronto, Canada | Inquire | Under 49 | LinkedIn ads |
Best B2B PPC Companies
17 Companies - Rankings updated: April 02, 2026
All agencies on DesignRush undergo evaluation based on professional expertise and verified client reviews. Please note that certain placements are paid partnerships.
Think Web. Think Smart. Partner With the #1 Rated Digital Marketing Agency.
Outsmart the competition with best-in-class digital marketing services. With over 1,000 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free consultation. Get more traffic. Acquire more customers. Sell more stuff. SmartSites works for you. [... see all SmartSites reviews ]- Location
- San Diego, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSmartSites Services
Reviews verified by DesignRush and sourced from the agency's profileSmartSites Reviews & Testimonials
Digital Services Review from Paloma Anguiano
Overall I feel very confident working with Patrizia and Darius from Smart Site, they have given us clear explanations and accompanied us throughout the process for the growth of the brand. The attention to us is very fast and they advise us in an adequate way.
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Digital Services Review from Brianna Porter
SmartSites impressed me from day one. They are knowledgable, kind, and most importantly keep things simple and streamlined so that even an SEO-newb like me can understand. Tiffany and Luna are my main points of contact and they are especially great! I would recommend to anyone looking for an agency to really take their website and digital presence to the next level.
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PPC Review from Jim Curry
At first, a survey was conducted to gather company background, product information, target markets, etc. Next, accounts were established on various Google Business platforms, social media, etc. Then SmartSites created the ads and campaigns, and we were off and running in just a few weeks.
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Data sourced from the agency's DesignRush profileA&A Thermal Spray AGA Truck Parts Agape Health and Wellness Agile Data Sites
Design. Rank. Grow | Award Winning Digital Marketing Agency
Funnel Boost Media offers local web design, SEO, GEO, PPC, and social media marketing. We help businesses rank on search engines and LLM AI platforms, drive traffic, and get measurable results. Known as one of America's best digital marketing companies by Forbes. Call us now for a free consultation. [... see all Funnel Boost Media reviews ]- Location
- San Diego, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFunnel Boost Media Services
Reviews verified by DesignRush and sourced from the agency's profileFunnel Boost Media Reviews & Testimonials
Web Design Review from Anonymous
Great job! My wife and I liked both website design options you provided, but the first option was the clear winner! That's definitely the look I was going for on my new site!
Show moreWeb Design Review from Anonymous
Everything looks great! I really appreciate all that you've done and I really like what you were able to put together for my new website.
Show moreSEO Review from Anonymous
Thanks for the advice on how to gain more reviews on our GMB! The email template you sent over with our review link will be a huge help!
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Data sourced from the agency's DesignRush profileHome Services Home Remodeling Law Firms Healthcare Groomers Seafood JV Law Group | Injury Law Firm Marketing Khalid Auto Group | Auto SEO Bugco Pest Control | Pest Control Marketing Eaton Family Law Group | Family Law Marketing Design | Rank | Grow
Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land
Searchbloom is an award-winning, performance-driven digital marketing firm specializing in SEO, PPC, and CRO. We build custom strategies around business models and margins, execute under one roof, and stay accountable to measurable revenue focused results for mid market and enterprise brands. [... see all Searchbloom reviews ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 9 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSearchbloom Services
Comprehensive analysis done by DesignRush Agency Experts.Clients and Projects
View Full Portfolio-thumb-webp.webp)
PPC Project for eCommerce Company 161% Increase in Revenue -thumb-webp.webp)
PPC Project 270% Increase in Ad Conversions
Reviews verified by DesignRush and sourced from the agency's profileSearchbloom Reviews & Testimonials
SEO Review from Sacha Awwa
Outstanding SEO Partner They Deliver Every TimeSearch Bloom is hands down the best SEO company I've worked with. What sets them apart is their commitment to actually delivering on what they promise something that's honestly rare in this industry.The team consistently extends themselves to push through challenges and get results. I've worked with them to support my clients' needs, and they've been nothing short of amazing on all fronts. Their level of trust and reliability is exactly what you want in a strategic partner.If you're looking for an SEO company that won't just talk the talk but will actually deliver, Search Bloom is it. Highly recommend them without reservation.
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Advertising Review from Clayton Johnson
Searchbloom managed our SEO and Paid Search Advertising channels with much success. They are deeply knowledgeable and professional. They can explain why they make the choices they do and provide a clear strategic vision for how to grow our brand in a challenging environment.
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SEO Review from Anonymous
Our traffic has increased and our keyword positions have improved to the point where we’re ranking on page one. We know SEO is a long-term effort, but we’re happy with the results so far. What stands out most about Searchbloom is their transparency and integrity.
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Data sourced from the agency's DesignRush profileNordstrom Bill.com 1800 contacts Idera, Inc. Divvy Wh Law Schwartzapfel Lawyers Goedeker's Suse DeWils
Smarter Digital Marketing & Web Assets
Smarter Digital Smarter Marketing | Smarter Web Assets & Digital Platforms | Smarter Branding — Storm Brain is a premier full-service digital agency renowned for crafting and executing comprehensive digital marketing campaigns, brand strategies, UI/UX design, web, and ecommerce development. [... see all Storm Brain reviews ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 27 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsStorm Brain Services
Reviews verified by DesignRush and sourced from the agency's profileStorm Brain Reviews & Testimonials
Enterprise Review from Anthony Lawler
Extremely satisfied with Storm Brain's services, particularly how they realized our vision on our website. The team dedicated many hours daily to edits, making us feel un-rushed. The outcome is a phenomenal website, and the post-launch SEO efforts have been thoroughly successful.
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Nonprofit Review from Jhumpa Bhattacharya
As a nonprofit, we've worked with Storm Brain for just over a year. The unique demands of nonprofits can be challenging, yet this company has shown great patience, adaptability, and cooperation. While no company is flawless, clear communication with them leads to excellent results. Thanks, Storm Brain, for your dedication!
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Digital Marketing Review from Jake Brennan
Storm Brain provided our e-commerce business significant results. We were really flattening out when it came to engagement and finding them was a serious game changer. They enhanced our SEO, helped us re-brand our product, drove sales through digital marketing campaigns and provided quality design for our site. If you're looking for a company that is easy to work with and incredibly professional / knowledgeable, look no further. We recommend them to the fullest, especially after being let down by so many other establishments. Storm Brain for the win!
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Data sourced from the agency's DesignRush profileQuicken Loans CalPrivate Bank Tri-City Medical Center UNITE Hair Avia Dental Keller Williams UCSD NAHREP Copper Hoods NuFlow Tech
Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
We've done thousands of audits and discovered that 76% of marketing budgets are wasted. We'll show you where yours is leaking and how to fix it fast. No fluff. No strings attached. [... see all Disruptive Advertising reviews ]- Location
- San Diego, California
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsDisruptive Advertising Services
Reviews verified by DesignRush and sourced from the agency's profileDisruptive Advertising Reviews & Testimonials
eCommerce Review from Anonymous
Right after launching our campaigns with Disruptive, we saw results almost instantly. Our monthly revenue jumped from about $50,000 to over $70,000. Every key Google Ads metric improved, and by November, we were already nearing $550,000 in revenue, well on track to hit our $700,000 annual goal.
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PPC Review from Anonymous
We’ve been working with Disruptive on a long-term PPC strategy, and they’re constantly optimizing campaigns and landing pages based on performance. They use Google Analytics to ensure accurate tracking, Unbounce for landing page testing, and run ads through Google and LinkedIn, with knowledgeable experts for each channel.
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Digital Marketing Review from Jackie Arends
Disruptive Advertising is in charge of our online advertising, which includes PPC, social media marketing on Facebook, email marketing, and, more recently, Amazon marketing. They create content for the campaigns and manage them, create email templates, and automate [...] email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts as well. Our ROAS is currently at about 4X5X. (Verified via email)
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Data sourced from the agency's DesignRush profileAdobe Scotts MiracleGro Litter-Robot Guitar Center Fandango PennyMac Diesel Power Gear Death Wish Coffee TruDog Conoco Phillips
Google Premier Partner - Conversion digital marketing since 2001
We are an award-winning digital marketing agency located in Columbus, OH, dedicated to helping remarkable brands reach exceptional outcomes. Backed by more than 24 years of experience and a team with over a century of combined expertise, we understand what it takes to deliver real results. [... see all ForeFront Web reviews ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Portfolios Count
- 8 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsForeFront Web Services
Reviews verified by DesignRush and sourced from the agency's profileForeFront Web Reviews & Testimonials
Web Development Review from Madison Shaheen
I worked with Forefront to redesign my nonprofits website and had an amazing experience. They were professional, creative, easy to work with.. I could go on and on. Our website looks amazing and is exactly what we were hoping for. I worked closely with Nick during the process and could not speak more highly of him.Since our redesign project completed, we now use Forefront for our website maintenance and that has also been just a flawless experience. Anytime I run into a problem Phill helps me in a timely manner and is so helpful.Can't recommend Forefront enough!
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Web Development Review from Tracy Brockman
We had our business website done by Forefront and they were all wonderful to work with. Nick and Deanna were there for us every step of the way and through every change of mind we had. If you are looking for a website developing company who listens and takes the time to understand the needs and functionality of a new website, this is your team!
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Web Development Review from Dee Holleran
Our work with Nick Aiello has been terrific. The entire team has been patient, helpful, and innovative in their ideas and execution!
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Data sourced from the agency's DesignRush profileHonda of America Orthopedic One Columbus Recreation and Parks
Web Design | Development | Marketing
Our clients achieve conversions not just because of their website's stunning visuals, but also due to its SEO-optimized content and captivating videos, drone footage, and photography. We strategically craft everything with unforgettable programming and an intuitive user interface. [... see all Straightfire reviews ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsStraightfire Services
Reviews verified by DesignRush and sourced from the agency's profileStraightfire Reviews & Testimonials
Marketing Review from Judy Minich
Working with StraightFire has been a fantastic experience. They consistently go the extra mile, bringing fresh ideas and valuable perspectives to our marketing and advertising projects without increasing the budget. Their productivity, expertise, and commitment to adding value make them an exceptional partner.
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Graphic Design Review from Ela Whitten
I've worked with StraightFire for over fifteen years, and their outstanding organizational skills have been essential in meeting our tight project deadlines. Their consistency, expertise, and high-quality work always stand out, and their valuable marketing and graphic design insights make them a trusted partner.
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Digital Marketing Review from Roz Oserin
We recently hired Straight Fire Marketing to revamp our website and refocus our Adwords campaign in order to gain more conversions from our website at Nainsook Framing + Art. It's been a little over a month and we are already seeing more leads. We're excited about the potential growth of our company. We would highly recommend Straight Fire Marketing.
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Data sourced from the agency's DesignRush profileRady Children's UC San Diego AMN Healthcare Oracle SDSU Pizza Hut Sears Union Bank Websense ESET
#1 Rated Digital Marketing Agency in the US
Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and profit. [... see all Intero Digital reviews ]- Location
- San Diego, California
- Number of Employees
- 250 - 499
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 18 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsIntero Digital Services
Reviews verified by DesignRush and sourced from the agency's profileIntero Digital Reviews & Testimonials
Digital Marketing Review from Dan Murphy
Working with Intero Digital has brought a new dimension to our business. We are in a HIGHLY competitive field. Of the nationwide companies in our field, we are in the top 5 and climbing. Intero Digital is [a] significant part of that success. [The] bottom line is every marketing dollar counts. Our dollars spent with Intero Digital are now a priority. (Verified via email)
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Digital Marketing Review from Julie Gonzalez
Our working relationship with the team at Intero Digital is easily one of our favorites! Not only does the team collaborate on ideas to grow our online presence and increase revenue, but they also do it in a way that makes sense for us and makes us excited!
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SEO Review from Madison Lee
These people are effective, creative, and responsive. Would absolutely recommend.
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Data sourced from the agency's DesignRush profileGaiam Jaguar Ace Hardware Don Julio 100% Chiropractic Current University of Colorado Christy Sports Learning RX Land Rover
We Are Radd Stay Ahead of the Pack
Your vision is our vision. At Radd Interactive, we use the most cutting-edge strategies to achieve the goals that work best for your company and the consumers who cant wait to meet you. [... see all Radd Interactive reviews ]- Location
- San Diego, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsRadd Interactive Services
Reviews verified by DesignRush and sourced from the agency's profileRadd Interactive Reviews & Testimonials
SEO Review from Jim Hollen
Thanks to Radd Interactive's efforts, [we have] seen significant increases in traffic, conversions, and SEO rankings. The team follows a collaborative workflow and continues to ensure a seamless engagement through their personable attitude, professionalism, and proven expertise. (Verified via email)
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SEO Review from Nicole Cherry
Growing rapidly, DRI Duck Traders had two goals. First, it engaged Radd Interactive for foundational SEO work, specifically to boost organic traffic and improve keyword rankings. Second, Radd Interactive helped the client prepare for web migration. The results were impressive, with a year-over-year increase of over 20% in traffic and revenue. (Verified via email)
Show moreAshley Hubler's Review Sourced from Google
I have had a fabulous experience working with Radd Interactive over the past several years. Our Account Manager, Emily Collins, is extremely responsive, and provides a wealth of knowledge and subject matter expertise. I value the services provided by Radd and appreciate the level of support Emily provides.
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Data sourced from the agency's DesignRush profileRakuten MiniMoves NMEAF
When it has to be incredible.
The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget. [... view Felice Agency profile ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFelice Agency Services
Comprehensive analysis done by DesignRush Agency Experts.Clients and Projects
View Full Portfolio
Branding Project Rebranding 
Branding Project New Wine Brand 
Branding Project New Non Profit 
Branding Project New Restaurant
Reviews verified by DesignRush and sourced from the agency's profileFelice Agency Reviews & Testimonials
Lisa Knab's Review Sourced from Google
From our very first meeting with Tony, Tim and Ashlee we knew The Felice Agency was THE marketing company that we were looking for to launch our new business! The level of trust that we felt in handing over the task of creating our logo and developing our branding strategy was almost immediate. And to say that they hit that task out of the ballpark is an understatement! They have exceeded our expectations in all regards. There is no doubt as we look towards the future, and launching our business, that The Felice Agency will be an integral part of that process. I can’t imagine partnering up with a better company…and it comes down to the people. I truly believe Tony and Tim care about the success of our business as if it were their own. You won’t find more creative, intelligent, genuine, kind, and hard-working people than you will at The Felice Agency!
Show moreCherith Andes's Review Sourced from Google
The Felice Agency provides stellar service, creativity and acute knowledge of the marketing industry. I've had the pleasure of partnering with Tony Felice in multi-year campaigns, and as a partner agency, we're continually impressed by his team's creativity and dexterity in implementing effective strategies that get real results. The best part? Tony and his team are a joy. Fun, genuine and wholly invested in a client's ongoing success. Highly recommend!
Show morejjp419's Review Sourced from Google
You simply can't put a price on marketing if you're in business, it is the MOST essential service your business MUST have!!I've used The Felice Agency to open 3 companies over the past 6 years and have recommended them more times than I can count!!Tony and his team are truly top notch and more importantly they get it! They know what you need and how to execute!! Tony is a genius when it comes to branding and separating you from your competition so you shine just a little more than the rest.If I could have given them 6 stars or 7 or 8...I would have!
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Data sourced from the agency's DesignRush profileAdopt Technologies International Association of Fire Chiefs North Carolina Association of Fire Chiefs Arizona State Fair Community Tire Pros Boardwalk Electric Rides EWheels Brokers Hub Realty Magical Mission Beach Micro-Ant
Built-To-Perform, Immersive Websites
YouDigiLab is a Web Design Company, where digital innovation meets stunning design. We specialize in crafting customized, responsive websites that captivate and convert. [... see all YourDigiLab reviews ]- Location
- San Diego, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsYourDigiLab Services
Reviews verified by DesignRush and sourced from the agency's profileYourDigiLab Reviews & Testimonials
Web Development Review from Joanna Bauza
The work was finished in a reasonable time. Although we went past our original deadline, this was expected for a project like this. We also asked for last-minute changes, which added to the delay. The team listened to our feedback, made the changes we needed, and worked with us patiently to get everything right.
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Web Development Review from Ahsanul Hasan
The project was completed on time and within budget, and their communication throughout was top-notch. They were always available to answer questions, provide updates, and offer suggestions when needed.
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Web Design Review from Lennox Walker
I recently had the pleasure of working with YourDigiLab for our company's website design and development, and I am absolutely thrilled with the outcome. As a team of true experts in the field, they took our vision and transformed it into a stunning, fully functional website that not only looks great but also performs flawlessly.
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Data sourced from the agency's DesignRush profileDealMeCoupon Mostog NYC Ghostwriting Emarzen
Lets Grow Online
Strive Enterprise is the ultimate solution for impactful web design, custom digital marketing solutions, and professional SEO services. [... view Strive Enterprise profile ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 10 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsStrive Enterprise Services
Reviews verified by DesignRush and sourced from the agency's profileStrive Enterprise Reviews & Testimonials
RockERO y corvichERO's Review Sourced from Google
I’ve been researching and looking at their past work, they’re truly professional. Even though they’re pricey, I value them highly.
Show moreDavid Galvez's Review Sourced from Google
I had a very informative meeting with Cesar. He was very professional and provided a lot of details on their services. I will be including them in my marketing process.
Show moreBrandon Howard (Sin City Parties)'s Review Sourced from Google
Ana, Jose, or Cesar are the best! They totally transformed my business website. I trust them completely and the results are incredible. Our website has never looked better. If you ever need help with anything, they’re your guys. They’re quick and responsive, and they’ll get you the answers and website you need. I would recommend them to everyone.
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Data sourced from the agency's DesignRush profileGold Medal Service Jamms Restaurant Addiction Sticks OA Wild Game IUSI Immigration Services Gema Henao Hair Studio Ari Perez Beauty Studio Harmony Turbines Andreas Bridal Alterations
Top AI & Mobile App Development Company in Dubai
Code Brew Labs is a leading AI and mobile app company in Dubai. Our highly trained developers make the best out of your ideas to build a brand of great heights. [... view Code Brew Labs - Dubai profile ]- Location
- San Diego, California
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsCode Brew Labs - Dubai Services
Data sourced from the agency's DesignRush profileHasan Dridi Irina Covrig Ahmad Hussain Muhammad Asif
Love Growth. Hate Waste.
Tinuiti is the largest independent fullfunnel performance marketing agency in the U.S., managing over $4billion in media spend across search, social, commerce, TV/audio, and affiliate channels. With 1,200+ employees and locations across North America, the agency blends media expertise, data science, and [... view Tinuiti profile ]- Location
- San Diego, California
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $50,000 & Up
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsTinuiti Services
Data sourced from the agency's DesignRush profileE.L.F. Beauty Spanx Poppi Liquid I.V. Culligan TruGreen The Honest Company Away Sony Corepower Yoga
Digital Marketing For Small Businesses
PX Media is a full-service digital marketing and creative agency based in Pasadena, California. With 24 years of experience, the agency delivers tailored solutions across web design, SEO, PPC, branding, content marketing, and managed hosting. Known for its emphasis on transparency and results, PX Media [... view PX Media profile ]- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsPX Media Services
Reviews verified by DesignRush and sourced from the agency's profilePX Media Reviews & Testimonials
Lillian Lively's Review Sourced from Google
PX Media did a great job redesigning our website and providing online marketing services. The new website looks awesome, and we’re already seeing better results from their marketing efforts.
Show moreLillian Murphy's Review Sourced from Google
PX Media did a great job redesigning our website and providing online marketing services. The new website looks awesome, and we’re already seeing better results from their marketing efforts.
Show moreMeredith Mochel's Review Sourced from Google
Px Media took over redesigning our website and providing internet marketing services. We are extremely happy with their work.
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Data sourced from the agency's DesignRush profileRoger Perry Foothill Anesthesia Gilsulate TrikleTrade 1800 Autopsy Jacket Society Desco Tools Elements of Training Jasmine Skin Care My Dog Spot
Customized Digital Marketing Solutions That Deliver Real Results
At Salem Surround, we help businesses excel with a full range of digital marketing services, from PPC and SEO to social media strategy, reputation management, and more. What makes us unique is our commitment to tailoring every plan to each clients specific goals, ensuring not just visibility but meaningful [... view Salem Surround profile ]- Location
- San Diego, California
- Number of Employees
- 500 - 999
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSalem Surround Services
Data sourced from the agency's DesignRush profileThe Salvation Army Roseville Meat Company Baptist Life Communities Michigan Head and Neck Institute
Empowering brands through digital transformation!
A.M.P Digital Media delivers innovative marketing solutions designed to propel businesses into the digital spotlight. With expertise spanning paid search (PPC), SEO, social media, email marketing, affiliate marketing, content creation, eCommerce strategy and development, and website design, we craft bespoke [... view A.M.P Digital Media profile ]- Location
- San Diego, California
- Number of Employees
- Under 49
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsA.M.P Digital Media Services
Data sourced from the agency's DesignRush profileWalkee Paws Destination Beauty by Carrie Nicholas Sieben Acupuncture Solstice Sunglasses
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding B2B PPC agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
B2B PPC Agency Hiring Guide
What is a B2B PPC agency?
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
- Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
- High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
- Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
- Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
- Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
- Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
- Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
- Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
- Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
- Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
- Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
- Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
- Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
- Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
- Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
- Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
- Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
- Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
- Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
- Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
- Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
- Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
- Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
- Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
- Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
- Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
- Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
- Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
- Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
- Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
- Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
- Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
- Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
- Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
- Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
- Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
- Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
- Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
- Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
- Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
- Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
- Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
- Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
- Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
- Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
- Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
- Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
- Cost per click (CPC): Average amount you pay for every click.
- Click-through rate (CTR): The percentage of people who clicked your ad.
- Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
- Conversion rate: The percentage of visitors who convert after clicking your PPC links.
- The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
- Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
- Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
- Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
- Have you worked with businesses in my niche? Can you share case studies and references?
- What results have you achieved for businesses like mine?
- Have you advised against using PPC for a business? If so, why?
- What is your approach to PPC management?
- How do you conduct keyword research?
- How does your PPC optimization process and strategy look?
Company Services and Processes
- Do you create the entire PPC campaign? Or do you just manage it?
- What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
- What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
- What is your strategy for collecting first-party data?
- Do you do account setup or continuous account management?
- What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
- What are the benefits of PPC for my B2B company?
- What is the best-paid advertising strategy for my B2B company?
- How will you integrate your campaigns with my overall marketing and sales strategies?
- How will your PPC strategies impact my business goals?
- Who will be on my team? What are their credentials and expertise?
- Who owns the PPC account?
- How do you measure my success? What are your key metrics for success?
- When can I expect to get results?
- What factors determine my PPC costs? Please send a breakdown.
About The Author and Expert Reviewer
Vanessa Maandal is a digital writer with expertise in content marketing and creative direction. She has developed successful campaigns for global brands, such as Boehringer Ingelheim, Kellogs Singapore, and Friesland Campina. At DesignRush, she writes content focused on marketing strategies led by award-winning agencies to connect them with like-minded organizations and individuals.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
