Which Projects Can You Outsource To A New York Digital Agency?

Just like any other similar company in the US and the world, digital agencies in NYC offer services for online growth.

However, some of the most sought after ones are:

Website Development And Search Engine Optimization

87% of online shopping experiences begin with a search engine. (Retail Dive)

Most of the consumers are landing on your page after making a query on a search engine.

This highlights the need for a high-performing website and a strong online presence to ensure that you receive the most exposure and reach your maximum potential.

New York digital agencies have the expertise and the tools to make thorough market research and determine the best strategy that will help your business drive more traffic and conversions.

To achieve this, they will focus on:

  • On-page SEO: They will perform keyword research to determine the key phrases that your audience uses online and create high-quality and engaging content around them.
  • Technical SEO: They will develop strategies to improve your website’s backend structure and focus on various elements like site speed, mobile responsiveness and security to ensure an outstanding user experience.
  • Off-site SEO: They will also take certain actions to boost traffic outside of your website like doing guest posting, driving social media engagement, encouraging branded searches and influencer marketing.

Branding And Rebranding

Presenting a brand across all platforms consistently increases revenue by up to 23%. (Lucidpress)

To help you reach those numbers, a New York digital agency will ensure that your brand identity is making the right impact on consumers.

They will highlight the weak spots in your brand initiatives, craft a dedicated approach through researched strategies and results-driven initiatives to build trust, awareness and credibility.

Their initiatives will go beyond logo design and may include:

  • Maintaining a similar color scheme, tone and voice
  • Communicating a consistent message that fits your company’s identity and core values
  • Selecting the right social media channels
  • And more


27% of internet users discover new products through social media ads. (Hootsuite)

While search engines are the main source of business and product discovery, users are also actively searching for brands and services on social media.

Digital agencies in NYC will use this opportunity and run targeted advertisements that will help you increase brand awareness, boost credibility and loyalty, drive quality traffic to your website and boost conversions.

Other Services To Outsource To Digital Agencies In NYC

Digital agencies in New York offer a full range of other services that can help you grow online.

These may include:

  • Market and competitor research
  • Social media management
  • App design and development
  • UX/UI web design
  • Video production
  • Content creation
  • Graphic design
  • And more
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New York is the most competitive city in the world

How Much Do Digital Agencies In NYC Charge For Their Services?

Most digital agencies in New York price their services on hourly rates. That translates to the number of hours they spend working on a specific project.

They formulate their cost based on:

  • Their companies seniority
  • The type of project
  • The complexity of the project

So, if you partner with a New York digital agency, you can approximately expect to pay between $150 and $200 per hour.

Another billing option is a flat fee.

In other words, each company has its own fixed prices for different services. In this case, you can expect to pay about:

  • $2500+ for logo design
  • $3,000 to $25,000 for responsive design
  • $3,000 to $8,000 for video production
  • And more
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Why Hire A New York Digital Agency?

Tech is one of the leading sectors in New York City that continuously adds a significant number of new job positions.

This is why the city attracts and employs some of the finest digital specialists that allows you and other businesses in the world to select some of the best experts for their projects.

Here are a few more reasons why you should hire a partner particularly from this area:

Internationally Competitive Services

New York is the most competitive city worldwide that has managed to maintain this spot thanks to its heightened business activity and strong performance in attracting human capital.

Operating in the world’s most advanced and cut-throat market, digital agencies in New York are bound to:

  • Offer internationally competitive services
  • Hire some of the best IT experts in the country
  • Stay on top of the latest digital trends and tech

This is what makes them a top destination for outsourcing digital services since they are uniquely positioned to deliver results that help brands challenge their competitors.

Experience In Promoting Some Of The Major Industries In The World

According to Investopedia, the state of New York has the third-largest economy in the US. In fact, NYC is the world’s premier center of some of the major industries worldwide including:

  • Retail
  • Healthcare
  • Finance
  • Publishing
  • Manufacturing
  • Education

Living and operating in the area, digital agencies in New York have accumulated deep experience in these sectors.

They have a thorough understanding of the market you operate in, the challenges you may face and the opportunities you should take while strengthening your online presence.

So, they can help you reach your audience and meet your goals successfully.

How To Choose The Best NYC Digital Agency For Your Business?

There are several key questions that you need to consider before you start your search for the best New York digital agency:

  1. Goals: What are your business goals? Why do you consider partnering with a digital agency?
  2. Budget: How much money can you allocate for this project?
  3. Time: How much time can you invest in the partnership?

Then, make sure you pay attention to the following factors to make your research smoother:

  • Custom solutions: When it comes to creating digital strategies, one size does not fit all. To grow online effectively you need to hire a company that offers customized solutions and services since they are vital for a strong and fruitful brand. The best partner should provide personalized solutions at every stage. From the websites they build to the campaigns they implement and beyond, they should be able to craft a unique plan of action for each client that they work with to deliver measurable results.
  • Communication: The agency you hire should understand the value of your partnership and pay deep attention to the interaction during the project. They should define the communication channels and the timeline for your meetings and calls. Then, they should set a contact person who will keep you in the loop and give you critical updates at every stage of the project. For a successful project, make sure you select a partner that will strive to foster a partnership you are confident in.
  • Transparency: As you search for your next professional agency, look for a digital firm that prides itself on its partnerships. Work with a partner that is upfront and clear about what its experience is and what goals it can meet. The company you hire should understand your business needs, highlight its strengths and weaknesses and provide you with concrete case studies and portfolios that will enlighten you on the objectives they are able to reach.
  • Past work: During your research for the best partner, you should consider looking at these agencies’ portfolios to see what projects they have worked on. These will help you discover their core area of expertise, their industry experience and their ability to deliver successful projects.
  • Previous clients: Digital agencies in New York should have reviews of past clients online. This feedback matters in getting an insight into these companies’ credibility and reliability, their capabilities and flexibility. You may also want them to put you in contact with some of their previous customers so that you can get an even clearer picture of what this partnership might bring from someone who has been in your shoes.
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10 Questions To Ask Digital Agencies In NYC Before You Hire One

Here are the top 10 questions that you should ask the potential digital agencies in New York on your first interview:

  1. Have you ever worked on a similar project? What were the results and where can I see your case studies?
  2. Where can I see your reviews and portfolio?
  3. How do you develop your digital strategies? What services would you offer to meet our goals?
  4. Are my goals realistic and what is the estimated time to deliver them?
  5. What experts does your team consist of?
  6. What types of advertisements do you run?
  7. What are the best social media channels for my business?
  8. How will we communicate during our partnership and who will be the contact person?
  9. How do you track your digital strategies? How will I measure your strategies?
  10. How much will you charge me? Are there any additional fees I need to be aware of?

Takeaways On Digital Agencies In New York

Digital agencies in NYC are a top choice for many businesses in the country and the world because they:

  • Employ a world-leading talent
  • Offer internationally competitive services
  • Have deep experience in some of the major industries in the world
  • Are always on top of the latest digital trends and tech

Most of these companies typically price their services per hour and the rates may vary between $50 and $200.

To select the best partner for your business needs make sure you consider:

  • Goals
  • Budget
  • Time investment
  • Custom solutions
  • Communication
  • Transparency
  • Past work
  • Previous clients

Best of luck!

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