Goodface: DesignRush's Product Design Company

Goodface was established in 2016 in Ukraine. Since then, the company has expanded to the United Kingdom, serving businesses globally. As a specialized product design company, Goodface has completed over 90 projects for startups and established businesses alike, helping them achieve significant results:

• $1 million revenue earned within nine months
• 30% increase in course completion rates
• 10 CSS Design Awards received

Goodface Has Been Entrusted for Product Design by the Following Clients:

What Can a Product Design Company Do for Your Business

A product design company combines creativity with functionality to transform ideas into tangible, market-ready solutions that appeal to target consumers.

Here are a few more details about its services:

• User research helps businesses validate product concepts and prevent failure by analyzing market fit.
• UI/UX design creates engaging user experiences by strategizing the design system, user journey, and product functionality.
• Prototyping validates feasibility through interactive models that enable early testing and refinement.
• Quality assurance ensures products meet industry and client standards before the official launch.

When executed effectively, product design drives and sustains user engagement through optimized user flows, modern layouts, and interactive interfaces. In contrast, subpar product designs can lead to poor user experiences, higher product return rates, and ultimately, diminished market competitiveness.

Why Choose Goodface for Your Next Product Design Project

Goodface is known for:

• Conveying visionary ideas into tangible digital products
• Executing visually appealing, human-centric designs that enhance product differentiation
• Its multi-platform, multi-domain proficiency, boasting expertise in over 20 tools, technologies, and programs

Goodface Might Not Be the Best Fit For

Goodface might not suit the following categories:

• Organizations seeking physical product design, as Goodface focuses primarily on digital solutions
• Businesses with undefined project scopes and limited budgets, as functionality changes may incur additional charges
• Companies seeking product growth services, such as copywriting, digital marketing, and advertising, as these are not covered across Goodface’s offering

Outstanding Product Design Services Offered by Goodface

Goodface offers a comprehensive list of product design services, including:

• UX audit

  Goodface evaluates user flows, tests conversion paths, and design consistency to identify usability gaps and enhance user experiences.

• Product discovery

  The agency conducts market analysis, competitor research, and feasibility analysis to align product objectives with user needs, define a strategy roadmap, and minimize risks.

• Proof of concept

  Goodface creates a prototype to test the feasibility of a product’s core features and functions. The service helps businesses identify potential issues, validate assumptions, and determine whether further development is worth pursuing.

• Brand identity design

  The agency creates strong visual identities through original logos, bold typography, and color combinations to reflect a brand's personality. These unique elements enhance market positioning, brand recognition, and user perception.

• UI/UX design

  Goodface uses data-driven insights to create responsive layouts, intuitive user flows, modern design systems, and interactive prototypes. Factoring in these aspects ensures every element contributes to a frictionless and engaging user experience.

• Web design and development

  The agency produces easy-to-manage, SEO-optimized websites featuring bold styles and interactive elements to amplify brands’ online presence and stimulate customer engagement.

• App design and development

  Goodface uses UX research to design intuitive interfaces and improve user journeys. The team focuses on delivering apps with strong performance, ease of use, and alignment with business objectives.

Goodface Has Made Its Mark in Different Industries

Goodface’s extensive expertise in product design allows it to create user-centered solutions customized for different industries. Here are highlights of the impactful results it has delivered across sectors:

• eSports

  • Higher subscriber rates for 365games

• FinTech

  • Amplified brand positioning and customer trust for Magnetiq Bank
  • Higher user adoption rates for Bill_line

• Agriculture

  • Increased user engagement for UniferX

• Tech

  • Greater online visibility and traffic for Ping Proxies
  • Improved user engagement and subscription rates for Omni

• Education

  • User and revenue growth for Creo
  • Increased user engagement and event attendance for KARL STORZ

• Nutrition

  • 100,000 monthly users for Keto.diet

• eCommerce

  • Elevated sales and revenue for EkaBeauty
  • Enhanced brand perception for Nenia Jewelry

• Telecom

  • Higher online traffic and brand recognition for Omnilink

• Tourism

  • User engagement increase for BinGo

• Manufacturing

  • Elevated online visibility and traffic for Ecosphere
  • Stronger brand recognition and online presence for CMT

See Why Businesses Choose Goodface for Exceptional Product Design Services

1. Interactive Web Design for an IT Company

“Goodface’s expertise helped create a distinctive and memorable design system for our customers. Their deep design expertise and project immersion were invaluable.”

Serhii Zanizdra, CEO of Intertech

2. User Experience (UX) Design for eCommerce Company

“The [Goodface] team kept in constant communication and were impressively responsible during the project. They truly tried to understand what business goals we faced and how it could be achieved using our website.”

Natalie Likhenko, Outsourced Marketing Manager at SilverStem

3. Product Design and Development for a FinTech Company

“Goodface agency is a team of high professionals, and it was easy and pleasant to work with them. They convinced us to change our opinion towards more modern solutions.”

Zofiia Koltun, Partner Network Manager at PayAtlas

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Awards & Recognitions

FAQs About Goodface

Q1: Why do businesses choose Goodface for product design?

A1: Businesses choose Gooodface for its ability to translate clients’ vision into results-driven, high-performing digital experiences. The agency has helped many clients achieve their business targets and considerable increase in organic traffic, sales, subscription rates, and engagement.

Q2: What sets Goodface apart from other product design agencies?

A2: Goodface distinguishes itself from other agencies through its dedication to creating original and unique digital experiences. Its creative and technical acumen has helped businesses capture new user segments and convert prospects into loyal customers.

Q3: How does Goodface measure success?

A3: Goodface measures success through key performance indicators (KPIs), such as adoption rate, user engagement, conversion rate, and retention rates. These metrics help track the impact of design decisions on user experience and business objectives.

Q4: What is Goodface’s onboarding process like?

A4: Goodface’s onboarding process begins with a briefing to understand the client’s vision and product objectives. Then, it conducts product discovery sessions to explore the company’s brand, industry, target users, and objectives. If the client has an existing product, it performs an audit to identify areas for improvement. Next, the client receives a product design strategy, detailing the user personas, product specs, and KPIs.

Q5: What is Goodface’s process for completing product design projects?

A5: Goodface’s product design process includes briefing, product discovery, user research, strategy development, feasibility analysis, prototyping, development, testing, and launch. It also builds minimum viable products (MVP) to gather user feedback and make the necessary improvements.

Q6: What is Goodface’s average hourly rate and minimum budget?

A6: Goodface charges an average hourly rate of $45. In terms of the minimum required budget, the company aligns with clients to define a budget that delivers optimal value, considering the design complexity, scope, tech stack, timeline, and additional features.

Case Studies by Goodface

Case studies provide an overview of agencies’ ability to tackle complex design problems and create tangible digital products. By detailing the process behind each project, they showcase how agencies align design strategies with business goals and adapt to evolving market demands to drive growth.

To better illustrate Goodface’s product design specialty, our experts have selected four case studies profiling different strategies, approaches, and relevant metrics like user engagement and conversion.

Read on to discover how Goodface has helped brands attain their goals:

1. 365game’s eSports platform validation

• Challenge: eSport company 365games engaged Goodface to create a platform that unites fans and diversifies gameplay. Key requirements included worldwide accessibility, live player interaction, a reward system, secure payment gateways, and a marketing website.
• Solution: Considering the client’s scope, Goodface divided the project into two phases: creating an MVP to gather user feedback and building a second platform version based on the initial response. During the MVP phase, the agency discovered that gaming integrations overloaded the system and shifted to a tournament-style system where players can complete tasks and compete in tournaments. It also implemented systems for subscriptions and rewards and used Amazon Web Services (AWS) for the server architecture. It also produced a marketing website to attract, engage, and convert potential users.
• Results: Within six months, Goodface deployed an MVP that helped the client:
  • Validate the product’s feasibility
  • Attract eSports players, gaming bloggers, and streamers
  • Grow its user subscription base

2. Corefy’s award-winning website

• Challenge: FinTech company Corefy was growing rapidly and needed a sophisticated website that better reflects its offering.
• Solution: Goodface designed a user-friendly, 30-page website architecture that simplified the customer journey and showcased Corefy's products. It created custom illustrations and infographics to clarify complex features, optimized SEO for faster loading and mobile compatibility, and built a scalable design system to maintain consistency when new products and pages are added.
• Results: Despite the extensive use of graphics and animations, the site loaded quickly. Other key accomplishments included:
  • The project won the Web Awards in the 'Banking, Finance, and Insurance' category
  • The site gained 85 points on the Google Search Speed for mobile and 95 for desktop

3. KARL STORZ’s heightened customer loyalty

• Challenge: Medical equipment manufacturer KARL STORZ originally approached Goodface to construct a presentation website where visitors can buy tickets to its educational events. However, the scope soon evolved to include an EdTech platform and a service center mobile app.
• Solution: Goodface’s team began the project by analyzing KARL STORZ branches' websites and global competitors to determine key website elements. It developed a cohesive visual style that unified the presentation website and telemedicine platforms and documented each design element in a GUI (graphical user interface) system to maintain consistency. Goodface also enriched the EdTech platform with functionalities for event creation, live broadcasts, and real-time audience interaction, alongside a service center for greater customer convenience.
• Results: Goodface’s compact and practical designs helped KARL STORZ achieve the following:
  • Reduced event page creation from 3 days to 30 minutes
  • Increased website traffic and quality leads
  • Stronger customer relationships

4. Keto.diet’s profit-generating product

• Challenge: Keto.diet partnered with Goodface to create an app that provides personalized diet recommendations to people keen to explore keto nutrition.
• Solution: Goodface began by researching the client’s target market and creating two design concepts: one focused on graphics, and another featuring photos and emojis. After the client chose the second option, the agency developed prototypes for the quiz and diet pages, prioritizing user-friendliness and intuitive navigation. Within three months, it released the MVP and enhanced the app based on user feedback, enriching it with functions to edit the meal plan, subscription plans, and an auto-clean back-end function.
• Results: Through its partnership with Goodface, Keto.diet registered notable achievements:
  • Earned $1 million in revenue
  • Attained 100,000 monthly new users
  • Expanded team from 3 to 120 people

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The Expert Team Behind Goodface

At DesignRush, we believe that people make up the company — they shape its culture and values, build customer relationships, and constitute the main creative force. That's why it’s important to profile the creative minds behind these agencies.

Goodface’s team comprises 15 product designers and developers, proficient in various platforms and technologies, including Figma, React Native, and Webflow. Led by CEO Max Yakubovych, the team fosters a collaborative environment, focusing on streamlined workflows, effective communication, and delivering impactful designs.

Max Yakubovych

Role: Founder & CEO

Max Yakubovych began his career in marketing but soon realized his impact could be greater through product design and development. In 2016, he founded Goodface to help companies scale and refine their digital presence. His hands-on approach, strategic thinking, and dedication to quality make Yakubovych a sought-after business consultant for startups and established businesses alike.

Yana Hrynchyk

Role: Head of Partnership

Yana Hrynchyk has been a key player in Goodface’s growth for over four years. Across the company, she’s responsible for mediating between businesses and the development team to ensure alignment with product vision and service expectations.

Before Goodface, Hrynchyk worked as a community associate at Regus, managing daily operations, customer service, supplier relationships, and billing processes. She also holds a master’s degree in Municipal Law.

Social media accounts of Goofdace:

• LinkedIn
• Instagram
• Facebook
• Behance

Why Goodface Is Our Featured Product Design Company

After evaluating numerous product design companies in the United Kingdom, Goodface emerged as a top contender. The agency’s data-driven approach, user-centric designs, and commitment to quality are some of the factors that set it apart from the competition. Other key factors include:

• Design approach: Beyond focusing on aesthetics, Goodface ensures the final design resonates with user expectations, aligns with existing brand identity, and meets project objectives.
• Industry reputation: Known for its unique designs, efficient workflows, and above-and-beyond client service, Goodface has gained a reputation as a reliable product design company among businesses and brands who have previously collaborated with it.
• Proven results: The agency has helped businesses increase user adoption, improve subscription rates, and maximize business growth.
• Product design expertise: Goodface offers a comprehensive suite of services spanning mobile, web, and SaaS design, with its expertise extending to tools and technologies like Blender, Adobe Creative Cloud, and Sketch.

DesignRush Seal of Approval

At DesignRush, we carefully review agencies to ensure they meet our high standards, and we found that Goodface is a proven top performer.

Our team was impressed by the agency’s creativity, strong results, and commitment to client success, which set them apart. For us, Goodface is a 5-star agency that consistently exceeds expectations.

The DesignRush Team

We believe partnering with a top-tier agency like Goodface can make a real difference in achieving your business goals, and we’re excited to help you take the next step.

Our Tips on How to Move Forward

1. Book a discovery call

Use our contact form to connect with Goodface and schedule and introductory call so you can discuss the project requirements, design style, product vision, timelines, and rate in detail.

2. Prepare questions for the meeting

To gauge Goodface’s ability to fulfill your design requirements, consider asking the following:

• Industry background
  • Can you share case studies of similar projects in my industry?
  • Why ask this? A product design firm that has worked in your industry will likely to be familiar with your niche and can create digital solutions that effectively address common pain points in the vertical.
• Design process
  • Can you walk me through your design process from initial concept to deployment?
  • Why ask this? Understanding an agency’s design process provides insight into its methodology, problem-solving approach, quality assurance process, and ability to deliver user-centric solutions.
• User research
  • How do you research and define user personas?
  • Why ask this? Deep user research helps uncover customer pain points and behaviors, resulting in products that bridge market gaps and have a higher chance of success.
• Feasibility analysis
  • How do you test and validate design concepts?
  • Why ask this? Feasibility analysis is essential in ensuring the desired designs can be executed, whether they would attract and engage target users, and if they can deliver tangible outcomes before investing in a full-scale product design and development.
• Team credentials
  • Who will be on my team and what are their specializations?
  • Why ask this? Knowing the background of the dedicated team allows you to assess if they have the qualifications to work on your project.
• KPI tracking and reporting
  • How do you define and measure success?
  • Why ask this? Measuring success helps evaluate the product’s overall usability and informs about potential functionality shortcomings that might need addressing. Commonly tracked KPIs include churn rate, user retention, engagement metrics, and more.

Additional Tips

• Research the agency: Before scheduling an interview with Goodface, check its service portfolio, tech stack, client reviews, and case studies to verify that it can realize your product vision.
• Define your project scope: Clearly outline your product’s core features and functionalities, objectives, target users, timeline, and budget. Also, compile a list of design references to explain your vision and desired style more accurately.
• Be open and honest: Be upfront about any limitations and concerns, such as budget restrictions or feature preference, so Goodface can plan the project within your parameters.