Founded in 1988, CBD Marketing is a full-service, integrated marketing agency that has evolved to one of the leading B2B2C agencies in the U.S. Our mantra is that we Market What's Meaningful® for clients in building products, appliances, manufacturing, food and food ingredients, financial services, higher education and many other business sectors. Working with premier national and global companies and brands, we discover the essence of what matters most to our clients' myriad audiences and present it in a way that is compelling, differentiated and drives action. We're dedicated to the concept of “marketing in the service of sales” and have adopted an approach that focuses on the customer journey, aligning marketing strategy and tactics to the journey stage—from awareness to discovery, consideration, intent, implementation and socialization. This allows us to always be strategic and results-focused, keeping the customer/prospect top of mind as we develop programs and initiatives that are executed across our core service areas:
- Brand Strategy and Planning
- Research and Analytics
- Communications Strategy and Planning
- Public Relations, Social Media and Content Marketing
- Paid Media Planning and Buying
- Digital Marketing
- Direct Response Marketing
- CRM/Database Marketing
- Creative Services and Production.
Of special note is our digital marketing practice, which includes capabilities for robust CRM and database marketing programs. Media capabilities are full-service and include an in-house (programmatic) DSP desk, which is particularly helpful for clients with highly targeted and niche audiences. Award-winning creative is executed across digital, print, video and experiential channels. PR, social media and content marketing amplify messaging for CBD clients while also aligning with the customer journey. CBD's brand practice is nationally recognized with brand leaders speaking at major conferences and symposiums.
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