CBD
Market What's Meaningful®
54 West Hubbard Street, Concourse Level, Chicago, Illinois 60654, United States
CBD Overview
Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$175/hr
Year Founded
1988
Founded in 1988, CBD Marketing is a full-service, integrated marketing agency that has evolved to one of the leading B2B2C agencies in the U.S. Our mantra is that we Market What's Meaningful® for clients in building products, appliances, manufacturing, food and food ingredients, financial services, higher education and many other business sectors. Working with premier national and global companies and brands, we discover the essence of what matters most to our clients' myriad audiences and present it in a way that is compelling, differentiated and drives action. We're dedicated to the concept of “marketing in the service of sales” and have adopted an approach that focuses on the customer journey, aligning marketing strategy and tactics to the journey stage—from awareness to discovery, consideration, intent, implementation and socialization. This allows us to always be strategic and results-focused, keeping the customer/prospect top of mind as we develop programs and initiatives that are executed across our core service areas:
Of special note is our digital marketing practice, which includes capabilities for robust CRM and database marketing programs. Media capabilities are full-service and include an in-house (programmatic) DSP desk, which is particularly helpful for clients with highly targeted and niche audiences. Award-winning creative is executed across digital, print, video and experiential channels. PR, social media and content marketing amplify messaging for CBD clients while also aligning with the customer journey. CBD's brand practice is nationally recognized with brand leaders speaking at major conferences and symposiums.
- Brand Strategy and Planning
- Research and Analytics
- Communications Strategy and Planning
- Public Relations, Social Media and Content Marketing
- Paid Media Planning and Buying
- Digital Marketing
- Direct Response Marketing
- CRM/Database Marketing
- Creative Services and Production.
Of special note is our digital marketing practice, which includes capabilities for robust CRM and database marketing programs. Media capabilities are full-service and include an in-house (programmatic) DSP desk, which is particularly helpful for clients with highly targeted and niche audiences. Award-winning creative is executed across digital, print, video and experiential channels. PR, social media and content marketing amplify messaging for CBD clients while also aligning with the customer journey. CBD's brand practice is nationally recognized with brand leaders speaking at major conferences and symposiums.
CBD Services
Areas of Expertise
- Digital Marketing Expertise
Digital Marketing Expertise
Digital Marketing Expertise
- B2B
- Digital Advertising
- Integrated Marketing
Industries
- Legal
CBD Portfolio
- Digital MarketingUniversity of Illinois at Chicago, College of Engineering
- Digital MarketingWhirlpool Corporation Contract Channel
- Digital MarketingU.S. Tsubaki
- Digital MarketingGerber Plumbing Fixtures
- Digital MarketingBlue Diamond Almonds
CBD Team Bios
- Liz BrohanCEOLiz’s success is built on her ability to inspire people to take action. This approach has helped her lead product launches, customer acquisition and retention programs and more, for some of the world’s leading B2B and B2C brands that require big campaigns and even bigger results.
- Mary OlivieriEVP, Executive Creative DirectorMary is guided by her keen perception and strategic approach to work. She's high energy and inspired by her theatre background Clients love her — and people love to work with her — because the work she inspires is award-winning, including initiatives for Whirlpool Corporation, P&G and Coca-Cola.
- Mark ShevitzEVP, Director of Client Strategy and PlanningMark’s the kind of guy who gets right to the heart of the matter. He finds what differentiates our clients from their competition and propels them forward by articulating that new vision. He’s worked with top B2B and B2C brands, and has a special affinity for employment branding initiatives.
- Bob MusinskiSVP, Public Relations, Social Media & Content MarketingBob and his team are focused on results—from media relations with top outlets to developing white papers and articles as well as blog posts, content calendars and social media posts. It’s all to give clients measurable lifts in awareness and engagement with their key audiences.
- Mark RobinsonSVP, Digital Strategy, Media & AnalyticsMark’s deep knowledge of digital marketing and the customer journey informs his commitment to a data-driven approach. He’s dedicated to achieving business goals across channels — from programmatic/DSP, display, paid search and social to experiential, print, broadcast and lead gen.
- Doug DavilaSVP, Agency Strategy & DevelopmentDoug realizes that the most important part of business is the ability to solve a problem. The strategy. The insight. The people behind the products. His mind is always analyzing, understanding, learning and creating insights that his clients can use to further their business goals.
CBD Clients
- Whirlpool Corporation
- Rabobank
- Herzing University
- Blue Diamond Almonds
- U.S. Tsubaki
- University of Illinois, College of Engineering
- Chaucer Foods
- Gerber Faucets