CBD

CBD

Market What's Meaningful®

54 West Hubbard Street, Concourse Level, Chicago, Illinois 60654, United States

CBD Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
$175/hr
Year Founded
1988
Founded in 1988, CBD Marketing is a full-service, integrated marketing agency that has evolved to one of the leading B2B2C agencies in the U.S. Our mantra is that we Market What's Meaningful® for clients in building products, appliances, manufacturing, food and food ingredients, financial services, higher education and many other business sectors. Working with premier national and global companies and brands, we discover the essence of what matters most to our clients' myriad audiences and present it in a way that is compelling, differentiated and drives action. We're dedicated to the concept of “marketing in the service of sales” and have adopted an approach that focuses on the customer journey, aligning marketing strategy and tactics to the journey stage—from awareness to discovery, consideration, intent, implementation and socialization. This allows us to always be strategic and results-focused, keeping the customer/prospect top of mind as we develop programs and initiatives that are executed across our core service areas:
  • Brand Strategy and Planning
  • Research and Analytics
  • Communications Strategy and Planning
  • Public Relations, Social Media and Content Marketing
  • Paid Media Planning and Buying 
  • Digital Marketing
  • Direct Response Marketing
  • CRM/Database Marketing
  • Creative Services and Production.

Of special note is our digital marketing practice, which includes capabilities for robust CRM and database marketing programs. Media capabilities are full-service and include an in-house (programmatic) DSP desk, which is particularly helpful for clients with highly targeted and niche audiences. Award-winning creative is executed across digital, print, video and experiential channels. PR, social media and content marketing amplify messaging for CBD clients while also aligning with the customer journey. CBD's brand practice is nationally recognized with brand leaders speaking at major conferences and symposiums.
Headquarters
54 West Hubbard Street, Concourse Level, Chicago, Illinois 60654, United States

Areas of Expertise

  • Digital Marketing Expertise
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • Digital Advertising
  • Integrated Marketing

Industries

  • Legal

CBD Portfolio

  • CBD - University of Illinois at Chicago, College of Engineering
    Digital Marketing
    University of Illinois at Chicago, College of Engineering
  • CBD - Whirlpool Corporation Contract Channel
    Digital Marketing
    Whirlpool Corporation Contract Channel
  • CBD - U.S. Tsubaki
    Digital Marketing
    U.S. Tsubaki
  • CBD - Gerber Plumbing Fixtures
    Digital Marketing
    Gerber Plumbing Fixtures
  • CBD - Blue Diamond Almonds
    Digital Marketing
    Blue Diamond Almonds

CBD Team Bios

  • CEO
    Liz Brohan
    CEO
    Liz’s success is built on her ability to inspire people to take action. This approach has helped her lead product launches, customer acquisition and retention programs and more, for some of the world’s leading B2B and B2C brands that require big campaigns and even bigger results.
  • EVP, Executive Creative Director
    Mary Olivieri
    EVP, Executive Creative Director
    Mary is guided by her keen perception and strategic approach to work. She's high energy and inspired by her theatre background Clients love her — and people love to work with her — because the work she inspires is award-winning, including initiatives for Whirlpool Corporation, P&G and Coca-Cola.
  • EVP, Director of Client Strategy and Planning
    Mark Shevitz
    EVP, Director of Client Strategy and Planning
    Mark’s the kind of guy who gets right to the heart of the matter. He finds what differentiates our clients from their competition and propels them forward by articulating that new vision. He’s worked with top B2B and B2C brands, and has a special affinity for employment branding initiatives.
  • SVP, Public Relations, Social Media & Content Marketing
    Bob Musinski
    SVP, Public Relations, Social Media & Content Marketing
    Bob and his team are focused on results—from media relations with top outlets to developing white papers and articles as well as blog posts, content calendars and social media posts. It’s all to give clients measurable lifts in awareness and engagement with their key audiences.
  • SVP, Digital Strategy, Media & Analytics
    Mark Robinson
    SVP, Digital Strategy, Media & Analytics
    Mark’s deep knowledge of digital marketing and the customer journey informs his commitment to a data-driven approach. He’s dedicated to achieving business goals across channels — from programmatic/DSP, display, paid search and social to experiential, print, broadcast and lead gen.
  • SVP, Agency Strategy & Development
    Doug Davila
    SVP, Agency Strategy & Development
    Doug realizes that the most important part of business is the ability to solve a problem. The strategy. The insight. The people behind the products. His mind is always analyzing, understanding, learning and creating insights that his clients can use to further their business goals.

CBD Clients

  • Whirlpool Corporation
  • Rabobank
  • Herzing University
  • Blue Diamond Almonds
  • U.S. Tsubaki
  • University of Illinois, College of Engineering
  • Chaucer Foods
  • Gerber Faucets

CBD Awards

  • CBD - Award 1
  • CBD - Award 2
  • CBD - Award 3
  • CBD - Award 4
  • CBD - Award 5
  • CBD - Award 6
  • CBD - Award 7
  • CBD - Award 8
  • CBD - Award 9
  • CBD - Award 10
  • CBD - Award 11
  • CBD - Award 12
  • CBD - Award 13
  • CBD - Award 14