Even years after launch, your site may still be underperforming without proper SEO. In this article, learn how to get SEO leads, enhance online visibility, attract potential customers, and drive conversions. Discover how to optimize your site, convert leads into customers, and explore top SEO agencies to boost traffic and generate leads.
Table of Contents
What Are SEO Leads?
SEO leads are potential customers or clients who discover a brand through search engines like Google.
There are three main types of SEO leads:
- Cold leads: Familiar with your brand and offerings but not yet interested in converting into a customer or client
- Warm leads: Know your brand and offerings and are interested in making a purchase but aren’t fully committed yet
- Hot leads: Interested in your brand and offerings and ready to purchase. This type of lead just needs an extra nudge to finally convert.
How To Get SEO Leads
So, how can you put your brand out there to attract potential customers and convert them?
From creating blog posts that rank on Google to engaging in link building, here are our top tips on how to generate SEO leads.
- Create Optimized Blog Posts
- Increase Your Website Speed
- Utilize Link Building
- Encourage and Manage Social Proof
- Buy SEO Leads
1. Create Optimized Blog Posts
Blogs can be very effective for SEO lead generation. Each post can help you rank better on search engine results pages (SERPs) by incorporating high-quality content, keywords, backlinks, and images.
In addition, blog posts provide value to your readers by educating them about your brand and offering.
Let’s say you run a digital marketing agency. To increase your online visibility, you can write blog posts about search engine optimization (SEO) to educate your readers about the topic and then promote your own SEO services.
Here are some tips to optimize your blog and increase your chances of ranking on search engines:
- Conduct keyword research: Find keyword phrases that relate to your target audience and have a high search volume (the number of search queries) and low keyword difficulty (how difficult it is to rank for the keyword).
- Insert keywords strategically: Place your target keywords in headers, title tags, image alt tags, and meta descriptions. Use them naturally and avoid keyword stuffing (spamming keywords into your post) to prevent penalties from Google.
- Use header tags: Utilizing H1s, H2s, and H3s ensures your content is organized and easy to skim. These tags also help Google the structure and main points of your post.
2. Increase Your Website Speed
Page speed is a website metric that measures how long it takes for a web page to load. It affects your site’s bounce rate and time on page, which shows how much time visitors spend on your site. These metrics are important contributors to optimal SEO performance.
In April 2023, Google updated its SEO ranking and search appearance guide to include Page Experience, which rewards content that delivers a positive experience to its users. Key metrics include Core Web Vitals, one of which is the Largest Contentful Paint, requiring the largest image or text block to render within 2.5 seconds or less.
- Sign up with a reliable web hosting platform, such as HostGator or Bluehost.
- Ensure your website is responsive across different devices.
- Use an optimizer plugin like TinyPNG to compress your images.
- Reduce plugins that can slow down your website.
- Fix broken links, which can cause Google to view your website as outdated.
- Check your website speed using tools like Pingdom and Google’s Mobile-Friendly Test.
3. Utilize Link Building
Link building involves acquiring links from relevant and authoritative websites to your web pages. You can exchange links to blog posts, articles, or service pages with other businesses for mutual exposure.
Backlinks add authority to your site, helping to improve your ranking on search engines.
4. Encourage and Manage Social Proof
Customer reviews impact SEO and your overall ranking, as they signal search engine algorithms and other users that your website is credible and trustworthy.
Social proof allows potential customers to read about others’ experiences with your brand and offerings.
To motivate your customers to leave reviews:
- Display social proof on your homepage.
- Automate your customer review process with follow-up emails, pop-up forms, and customer feedback requests.
- Reach out to previous customers via social media, email, and surveys to ask for reviews.
- Offer an incentive or special discount on the next purchase when customers leave a review.
Negative reviews can deter potential customers and damage your brand’s reputation. Instead of ignoring or deleting negative feedback, acknowledge your shortcomings, reach out to the customer, and provide a solution.
5. Buy SEO Leads
Crafting a strategic approach to buying SEO leads can make a significant difference in the success of your marketing efforts. However, before investing your money, you must know what you’re buying and who you're buying from.
We created a step-by-step guide to help you effectively purchase SEO leads and optimize your lead generation process. Consult the table below:
Step | Description |
Identify the specific demographics and industries you want to target with your SEO services. Understanding your ideal customer profile will help narrow your search for relevant SEO leads. | |
Research reputable lead providers (SEO leads databases) | Thoroughly research and evaluate lead providers to ensure their credibility and reputation. Look for reviews, testimonials, and case studies to gauge the effectiveness of their services. |
Specify lead criteria | Outline the criteria for the SEO leads you seek. This may include factors such as industry, geographic location, company size, and other specifics. |
Understand SEO lead generation techniques | Gain insight into how the provider generates SEO leads. Whether through content marketing, search engine optimization, or other methods, understanding their approach ensures that the process is ethical and the leads are more likely to convert. |
Evaluate lead quality | Prioritize quality over quantity. Assess the provided leads to ensure they match your criteria and exhibit genuine interest. |
Negotiate terms and pricing | Engage in transparent communication with lead providers to negotiate terms and pricing that align with your budget and expectations. Be aware of hidden fees and ensure that the agreement is mutually beneficial. |
How To Convert SEO Leads Into Paying Customers
So, now you have a website with high-quality content, engaging blogs, effective link building, and well-managed customer reviews. What’s next? It’s time to convert your SEO leads into customers.
Here’s how:
1. Provide Value for Your Customers
When reaching out to leads via phone, email, or social media, focus on bringing value into the conversation by addressing their needs and pain points.
Additionally, establish your brand’s credibility by sharing social proof and case studies that demonstrate how your offerings have helped previous customers.
2. Identify the Problem
After sharing the value of your product and services, determine the problem your lead is experiencing.
Start a conversation and tailor your dialogue to their needs. This stage is also a good opportunity for you to answer your lead’s questions or concerns.
Ultimately, your customers care about finding solutions to their problems. If they feel that your product or service can help, that’s when they become interested.
3. Ask for the Sale
Once you’ve established your brand’s credibility and your leads have shown interest, it’s time to move to the next step: closing the sale.
Ask your lead if they’re ready to make a purchase. Provide clear instructions on the next steps, including which payment gateways they can use and when they can expect to receive the product.
However, if they aren’t ready to convert just yet, keep them in mind and schedule a follow up.
4. Follow Up With Your Leads
Following up with your leads via phone call or email shows them how much you value them as a potential customer.
Ensure you follow up with leads within two days after your initial contact to maintain their interest.
Top SEO Consultants To Help You Generate Leads
Looking for SEO consultants to help convert your leads into paying customers? We rounded up seven of our top consultants who can do the job!
1. Digital Silk
Headquarters: New York City, New York
Digital Silk is a world-class digital agency that helps brands grow online by providing services that increase website traffic, boost on-site engagement, generate leads, and increase conversions.
Digital Silk has partnered with top brands such as HP, Microsoft, Amazon, and NASA.
Services:
- 360° digital agency services
- Search engine optimization
- Content marketing
- Branding services
- Marketing services
- And more
2. Delante
Headquarters: Kraków, Poland
Launched in 2014, Delante is an international SEM and SEO company that has worked with companies in over 30 industries to boost brand visibility and create high-converting websites.
Services:
- SEO consulting
- SEO migration
- Search engine marketing
- Content marketing
- Link building audit
- And more
3. Funnel Boost Media
Headquarters: San Antonio, Texas
Funnel Boost Media is an SEO lead generation company that has been helping businesses grow through search engine marketing since 2011.
Services:
- Local SEO
- Search engine marketing
- Pay-per-click campaign management
- Conversion rate optimization
- Web design
- And more
4. Disruptive Advertising
Headquarters: Pleasant Grove, Utah
Disruptive Advertising helps brands build websites that generate organic traffic and provide an exceptional user experience for their target audiences.
They have partnered with big brands, such as Adobe and the National Academy of Sports Medicine.
Services:
- Pay-per-click advertising
- Digital marketing strategy
- Social advertising
- Landing page testing
- Site optimization
- And more
5. Stellar SEO
Headquarters: Franklin, Tennessee
Founded in 2012, Stellar SEO specializes in link building to help companies gain more quality leads, increase brand credibility, and improve brand awareness.
Stellar SEO has partnered with brands across different industries, including B2B, B2C, legal firms, and eCommerce.
Services:
- SEO audit
- Link building
- Technical SEO
- And more
6. Ignite Visibility
Headquarters: San Diego, California
Ignite Visibility is one of the top digital marketing agencies, recognized as a five-time Inc. 5000 company. They are trusted by top industry players, such as DoorDash, National Funding, and The Knot World Wide.
Services:
- Local SEO
- SEO analytics and reporting
- Content creation
- Digital PR and link building
- And more
7. Outer Box
Headquarters: Akron, Ohio
Founded in 2004, OuterBox provides SEO and web design services for clients in various industries, including retail, medical, and boating.
Whether you need a personalized eCommerce store or SEO services to generate more web traffic, OuterBox has you covered.
Services:
- SEO consulting
- Web design
- Pay-per-click marketing
- Paid search
- Google ads consulting
- And more
Wrapping Up on SEO Leads
Boosting website traffic and enhancing your online brand visibility is key to generating SEO leads and, ultimately, driving conversions. While SEO lead generation may appear complex and time-consuming, you don’t have to do it on your own. Partnering with the top lead generation companies ensures expert help in generating high-converting leads.
SEO Leads FAQs
How do I get quality leads from SEO?
To generate quality leads from SEO, focus on the following key strategies:
- Keyword optimization
- High-quality content
- On-page SEO
- Link building
- Mobile optimization
- Local SEO
- User experience (UX)
