Whitney Anderson's Review Sourced from Google
Working with ICG has been one of the most meaningful experiences in our nonprofit organization’s ten-year history.We came to them in desperate need of a brand refresh. Our work is deeply complex and nuanced, and for years we had struggled to communicate it in a way that people could fully understand. Because we are so immersed in the work every day, we couldn’t quite find the words to name what we do in a clear and compelling way. ICG did.From the very beginning, their team was professional, thoughtful, and deeply curious. They took the time to truly learn about our work, and in what can be a very vulnerable process, they created a space where we felt safe, seen, and understood. They also brought so much joy into the process—we laughed a lot, which made something that could have felt heavy or cumbersome instead feel energizing and human.What they created for us is hard to put into words. They brought life, voice, and light to our brand in a way we had never experienced before. They named what we had been trying to name for ten years but couldn’t. When they revealed the brand, I was overwhelmed with tears of joy and gratitude. It felt like they had captured the heart of who we are and reflected it back to us with clarity and beauty.We are continuing to partner with them on our website and video, and I am so grateful for their ongoing investment in our work.This experience has given me so much hope, encouragement, and excitement for what’s ahead. Working with ICG has truly felt like a gift.I would recommend them without hesitation to anyone looking for a team that not only delivers exceptional creative work, but does so with heart, intention, and deep care.
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