What Makes Kansas City Video Production Companies Unique? 

Kansas City has a steady local economy that historically withstands economic fluctuations due to its diverse industry segments like shared-service centers, freight-based companies, technology-based entrepreneurs, and headquarters. 

Thanks to its access to a strong support network of competitive incentives, civic-minded entrepreneurs as well as private and public programs, many companies chose Kansas City as their home base. 

Let's dive deeper into the main reasons why Kansas City video production companies are unique: 

Reason #1: Kansas City Offers Career Growth Opportunities 

According to KC Economic Development Corporation, Kansas City’s economy is closely similar to the US economy, meaning that it doesn't rely on one or two industries. The city's workforce and employers are protected from dramatic valleys and peaks experienced by other markets. 

Although the city's cost of living is significantly lower than the national average, its salaries — with an average of $67K per year — are similar to the US average. Nearly 100,000 college graduates annually join the city's workforce from regional universities and colleges. 

The city’s healthy economy and career opportunities attract young professionals. If the number of talented individuals in Kansas City increases, it'll provide more choices for entrepreneurs looking to grow their brands. It'll be easier to find a Kansas City video production agency that fits their needs. 

Reason #2: Kansas City Boasts Premier Educational Opportunities 

Kansas City is replete with higher education institutions, including private and public colleges or universities. These institutions cater to nearly 140,000 students annually and produce nearly 31,000 graduates ready to join the workforce, as Kansas City EDC reports. 

In an effort to retain these exceptional graduates, these educational institutions offer a wide range of degree programs that match the labor force needed by today's employers. 

Education is highly valued in Kansas City. Many employers pay at least a portion of their expenses to obtain advanced certifications and degrees. 

Having a stable workforce ensures that the city has an unlimited supply of talented professionals. By all means, businesses in need of Kansas City video editing services have a fair number of qualified providers to choose from. 

Reason #3: Kansas City Is Home to a Wide Array of Industries 

Kansas City is a national leader in different vital industries contributing to the city's economic growth 

The city has been a leading center of the following industries, as stated by Kansas City’s EDC: 

  • Finance 
  • Technology 
  • Animal Health 
  • Manufacturing 
  • eCommerce 
  • Distribution 
  • Transportation 

Kansas City's telecommunications and utility systems have allowed the city to develop numerous successful contacts and data center operations. Because it's the most philanthropic area in the Midwest, the city is also ideal for corporate headquarters operations. 

Here are some of the most recognized brands in the city: 

  • Kauffman Foundation 
  • Google Fiber 
  • AMC Entertainment Inc 
  • Garmin International 
  • And more 

The city’s ability to provide companies with a premier location to employ and retain top-rated talents is one of the reasons that make the region an excellent choice for headquarters operations. 

Kansas City also enjoys a mid-continental location that allows you and your team to reach major U.S. markets within a few hours of commercial flights. 

With the vast number of businesses in the city, Kansas City video production companies can easily acquire the experience and skills needed to deliver high-quality content and other related services. 

For that reason, you’re guaranteed to find a highly skilled and experienced video production agency in Kansas City that fits your brand and the message you want to convey. 

Reason #4: Businesses Will Find a High Population of Online Shoppers 

In 2021, retail eCommerce sales reached nearly $4.9 trillion worldwide. Based on the data gathered by the city’s area development council, nearly 52% of consumers are more likely to purchase online than buy the same item in a physical store. 

Kansas City is the crossroads of North America which means that 85% of the U.S. population can reach the city within a few hours or days of driving. 

The city’s central location and pool of talented individuals are key to a successful eCommerce strategy. With online shopping on the rise, Kansas City video production companies have surely honed their skills to address market needs and are capable of producing appealing videos that drive sales.

Kansas City’s skyline at dusk
Kansas City is home to a highly educated workforce​

What Do Video Production Companies in Kansas City Specialize In? 

Video content is a powerful tool to communicate your brand story, showcase your products or service and engage your audience. If done properly, it can be the main driver of conversions no matter your market or type of business. 

Kansas City video production companies usually offer the following services: 

  • Market research 
  • Pre-production (concept, script, storyboard) 
  • Filming 
  • Editing 
  • Post-production 
  • Recording audio clips 
  • Casting 
  • And more 

 They might specialize in creating various types of videos, including: 

  • Explainer videos 
  • Commercials 
  • How-to videos 
  • Testimonial videos 
  • Video ads 
  • Social videos 
  • Product videos 
  • Company story films 
  • Educational videos 
  • And more

Many Kansas City video production agencies may also offer additional services, including: 

We’ve ranked the best video marketing companies.

Why Should You Outsource Video Production in Kansas City? 

Online video content is an excellent way to interact with your target audience, but not doing it right may harm your reputation. 

Here are the perks of hiring a Kansas City video editing company: 

Reason #1: They Can Help You Reach the Right Audience 

Local buyers in Kansas City want to connect with brands they can relate to or understand. By telling your company story, genuinely and creatively, you can build an authentic connection with your audience. 

A Kansas City video production agency can help you entice a local audience more easily since they’re familiar with the buyers’ culture, pain points and needs. 

If winning new clients and expanding your client base locally is among your objectives, a Kansas City video production agency might be your safest bet. 

Reason #2: They Offer Video Production Planning and Project Management 

Even if you have prior experience with video production, you still can't edit, shoot, or create the ad as quickly as you need with other matters to focus on. Hiring a local video production company will ensure that your ad is the main focus. 

Local producers will focus on setting a deadline to ensure that you have your ads as quickly as possible. 

It'll help you generate higher sales conversion and lead generation within the shortest time possible. You can also advertise it on social media platforms, TV stations, and more. 

You can create an in-depth plan to get your desired outcomes with a quick turnaround by hiring a Kansas City video production company. 

Reason #3: They Provide High-Quality Services 

Kansas City has a huge population of highly skilled and educated professionals. That includes video ad specialists. You can easily reach your goals by working with a local agency that fits your brand. You can depend on their services based on their track record with previous clients in the area. 

Each video is artwork for them; therefore, they won't settle for anything less than perfect. 

Your video campaign's success depends on video quality. You can do the production yourself, but it might not deliver the desired quality. Video production requires quality audio, recording, and lighting so that your ads meet the viewer's expectations. That's where local producers can come in handy. 

Even if you have a short timeline, tight budget, or other requests, a KC-based production agency can always help you! In turn, it’ll help you stand out from the competition. 

Reason #4: They Have Access to Premium Tools and Equipment 

Most Kansas City video editing companies have access to the latest audio camera and lighting equipment in the area. In addition, they also have access to the best talents in the city. That takes the stress and responsibility off of your shoulders. 

You can still inform them about what you're looking for and work with them to brainstorm ideas before, during, and after producing your videos. 

Hiring a highly equipped agency will make your daily operations easier. It’ll bring peace of mind knowing that your video will be successful. 

How Much Do Kansas City Video Production Services Cost? 

Most video production companies in Kansas City have an average rate of $125 per hour. As for the cost per project, they demand between $1,000 and $50,000. 

Each video production company in the city has different rates due to a few factors like: 

  • The agency’s reputation and size 
  • Additional services such as marketing or web design
  • The number of employed specialists 
  • The project’s complexity and timeline 
Looking for the top advertising agencies?

How To Find the Kansas City Video Editing Agency for Your Business? 

It can be challenging to find the right video production agency in Kansas City as most providers claim to deliver high-quality content. So how will you determine which company to hire to produce professional and engaging videos. 

Take these steps to ensure you will find the right provider for your business needs: 

1. Determine How They Measure Success 

Aside from a well-executed piece of video content, determine what your video goals are and how you'll measure them. 

It can be trial signups, site traffic or brand awareness. You want to know how your future partner will measure success to help you achieve those goals. 

2. Ask for Video Samples in Similar Industries 

In checking their portfolio, you usually focus on their successful video content. Although that’s the best indicator of talent, look closely at agencies’ expertise in a specific niche market and ask for samples of previous work within your industry. 

This will help you gauge whether they have their niche expertise, which will reflect your project's success. Apart from this, it’s also good to check if they can work within your desired guidelines.

3. Ask for Transparency in Their Pricing 

Being upfront with your budget also entails knowing where your money is going. Video production is generally expensive with different aspects to think about, including scripting, color grading and editing, camera quality, equipment and more. 

Make sure to avoid problems by figuring out the estimates for each phase and the services used. 

Video is the most significant investment in your marketing strategy so have confidence that your money is well spent by choosing the right video production agency in Kansas City that can deliver higher ROI. 

4. Think About Your Target Audience 

When creating your videos, address the challenges your customers are facing as that makes them feel helped and valued. Delivering high-quality videos that meet their pain points will help you build brand loyalty. 

Kansas City houses talented video producers that can help you create testimonial videos that reflect your audience’s best interests. 

10 Questions To Ask a Kansas City Video in Production Agency 

  1. Are you passionate about your work? 
  2. What's your preferred style of communication? Emails or calls? 
  3. What steps will you take to avoid problems that we might encounter down the road? 
  4. Can you explain how the video content will achieve my goals? 
  5. How will you measure or determine the success of my videos? 
  6. Will you have a strategy for distributing my video content? 
  7. Do you understand my business needs and goals? 
  8. How will you assign a team to work on my project? 
  9. What’s your pricing structure like? 
  10. What’s your overall process and workflow like? 

Takeaways on Kansas City Video Production Companies 

Kansas City’s career growth opportunities attract skilled professionals from around the country. The increasing population of talented video specialists also affects the Kansas City video production companies. The companies will have constant access to talented professionals that can help meet their clients’ expectations. 

The major employers in the city allowed local video production companies to work with clients from different industries. This enables them to anticipate and address issues beforehand in the video production process. In addition, their local connections may also benefit your brand because they collaborate with companies with similar goals. 

Kansas City video production agencies offer hourly rates that start at $150 per hour while the cost per project ranges from $1,000 to $50,000, depending on the scope. 

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