view of Columbus
The cost of living in Columbus is below the national average

What Makes Columbus Web Design Companies Unique?

A Columbus web design company builds custom websites for businesses across industries, just like its US-based colleagues.

However, several facts distinguish web designers in Columbus, Ohio from their competitors:

Fact #1: They Are Some Of The Finest Specialists In The Country

There are many reasons that make Columbus an enticing place for top-tier web designers from across the country.

As opposed to other web design hubs, Columbus is considerably less expensive than cities like New York, Seattle or Washington.

Glassdoor ranked Columbus among the best cities for jobs in 2020 thanks to the increased number of job openings.

In fact, Columbus holds the 14th position on CompTIA’s 2020 Tech Town Index. Between 2019 and 2020, the city saw a total of 47,594 job postings in IT.

With a 4.6% tech talent concentration, Columbus is one of the top tech talent markets in the US. This means the city employs top-notch IT talent, including web designers.

In addition, the capital of Ohio is home to internationally renowned higher-learning institutions attracting high-end talent from across the country as well as the world:

  • Ohio State University, among the most innovative schools in the US and one of the largest universities in the nation.
  • Battelle Memorial Institute, one of the world’s largest private research and technology development centers.

These are clear indicators that web design graduates cultivate an innovation mindset, something that translates into their work.

Fact #2: They Provide High-Quality Services

Columbus has been deemed the best city for startups by Forbes. Moreover, CNBC ranked Ohio the tenth best state in the US for business.

The low cost of doing business, 2% below the national average, entices numerous business investments.

As a result, many Fortune 500 companies are headquartered here, including:

  • Nationwide
  • L Brands
  • Cummins
  • American Electric Power
  • Aflac
  • Alliance Data Systems
  • And more

Several tech players also call Columbus their home, some of the most prominent being:

  • IBM
  • Accenture
  • AT&T
  • HP
  • Comtech Global
  • Cognizant
  • And more

Serving big names like these, Columbus web design companies are sure to:

  • Provide the highest caliber of services
  • Keep up with emerging trends
  • Use the latest tools and technologies

Fact #3: They Boast Local Market Experience

Unlike their US peers, web designers in Columbus, Ohio are more likely to claim expertise in the locally dominant sectors.

The leading industries in Ohio’s capital city are:

  • Technology
  • Research
  • Education
  • Healthcare
  • Government
  • Insurance
  • And more

These specialists hold unique insights into the local market in terms of audiences, trends, challenges and opportunities.

This is a key feature that allows them to be one step ahead of the competition and deliver winning projects for the local clientele.

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What Do Web Designers In Columbus, Ohio Specialize In?

A Columbus web design company specializes in creating appealing interfaces or the frontend of websites that visitors interact with.

A few different experts join forces to build a custom website with a smooth user experience including designers, developers, SEO specialists, brand strategists, content marketers and more.

They typically offer these services:

What Are The Different Types Of Web Designers In Columbus, Ohio?

Columbus web design companies can be classified into a few different categories, based on:

  • The services they provide: A number of web design agencies in Columbus have expanded their competencies beyond web design and development and can offer services such as search engine optimization, digital marketing, branding, content marketing, copywriting, web hosting and more.
  • The platforms they use: Web designers in Columbus, Ohio are skilled to create custom websites, mobile apps and online stores using a wide range of platforms like WordPress, Magento, Drupal, Shopify and more.
  • The industries they cater to: Some web design companies in Columbus have acquired deep experience in several industries such as education, healthcare, technology, insurance and more. So, they build digital platforms geared towards the specific needs of each sector.

How Much Does A Columbus Web Design Company Charge For Their Services?

Most Columbus web design companies price their services on hourly rates, meaning that you’ll be charged based on the number of hours they spend working on your project.

As such, they can charge between $100 and $149 per hour. As for project pricing, web design projects in Columbus can cost anywhere between $1,000 and $10,000.

Why Should You Hire A Web Designer In Columbus, Ohio

Take a moment to chew on these numbers:

  • It takes 50 milliseconds for brands to make a good first impression. (Taylor & Francis Online)
  • 93% of users leave a website that doesn’t load quickly enough or it’s not responsive. (HubSpot)
  • 90% of people bounce from a website because it was poorly designed. (HubSpot)
  • 59% of consumers prefer a beautifully designed website. (Adobe)

So, as you can grasp from these statistics, web design is pivotal in attracting and retaining visitors. Once users land on your website, you have to make a positive first impression to ensure they will come back and not turn to a competitor.

Only web designers can professionally craft an attractive interface, infused with visual and interactive elements that engage visitors.

They can deliver a functional and fully featured platform that loads fast and displays properly on any given mobile device.

Therefore, do not hesitate to outsource web design services in Columbus to launch a new website for your business.

Take a look at three major reasons why you should hire a Columbus web design company:

  • Access to high-level talent: Columbus offers opportunities for higher education through its top schools: The Ohio State University, Columbus State University, Otterbein and Franklin universities and more. These institutions produce well-equipped graduates, resulting in a highly-skilled workforce that can provide internationally competitive services.
  • Quality services at budget-friendly rates: The cost of living in Columbus is below the national average and thus significantly lower than other major IT hubs in the US. This means that web designers in Columbus can offer equal quality of services at more affordable hourly rates.
  • Unique insight into the local market: Given that web design companies in Columbus have been operating in the city for a long time, they have gained extensive knowledge into the local ecosystem. Therefore, they can provide valuable insights that could help your company gain a competitive edge.

How To Select The Best Columbus Web Design Company

Given the competition within the industry, choosing the right partner for your brand might be toilsome. Be sure to investigate these aspects when selecting the best Columbus web design company:

  • Their portfolio: Flip through their portfolio to see if the potential candidates can create beautiful websites that deliver results. You can also find out whether they’ve solved similar business problems through their design, a key element to project success.
  • Their reviews: Read carefully what other clients say about these professional agencies to gain information about their reliability, creativity, capacity or quality of work.
  • Their team: Columbus web design companies only employ senior-level specialists which means that no juniors will work on your project. However, considering that a great website requires a lot of manpower, you should figure out what team members will be involved in your project and what their qualifications are.

10 Questions To Ask Web Designers In Columbus, Ohio

Once you’ve narrowed down to a few web designers and start booking meetings, be sure to ask them these questions:

  1. Have you built platforms for clients within our niche before?
  2. Will you present some ideas or recommendations for our website?
  3. Will you build our platform based on our specific business needs?
  4. Who will be the leader of our project?
  5. How long will it take to design our website?
  6. Do you also offer digital marketing strategies to help us drive targeted traffic?
  7. Do you provide maintenance or support after the website is launched?
  8. How much will the end product cost?
  9. How will you measure the site’s performance and what type of metrics do you use?
  10. Are you able to incorporate emerging trends into your design?
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Takeaways On Columbus Web Design Companies

Columbus web design companies can help you launch an engaging website and provide a seamless user experience to your target audience.

Due to the affordable cost of living in Columbus, they can deliver quality services at budget-friendly rates.

Web designers in Columbus, Ohio distinguish themselves from their US colleagues by these three components:

  • High-level talent pool
  • Quality services at market rates
  • Local market know-how

To select the best Columbus web design company for your business goals, follow these steps:

  • Check their portfolio
  • Read their reviews
  • Know their team

Most web designers in Columbus, Ohio have an average hourly rate between $100 and $149.

Good luck!


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