The Intuitive UX/UI Of 420Trivia App Design Engages Users Right From The Get-Go
The cannabis industry has experienced skyrocketing growth and changes over the past couple of years. The US market alone is expected to double to $41.5 billion by 2025.
With the marijuana/CBD industry at an all-time high (pun intended) in states like California, 420Trivia app design had to stand out significantly - and Calibrate delivered, crafting a software product that uses the power of the good first impression to the fullest.
Calibrate’s work, helmed by the company’s CXO, Sean Doyce, included UX/UI design, backend and frontend.
As they put it on their website:
“We craft digital experiences that spark joy.”
When it comes to the actual usage and functionalities, 420Trivia App interface design assumes a sleek and functional layout.
The app architecture and hamburger menu navigation are lightweight and fast-moving, while the actual design is both innovative and simple.
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420Trivia App Design Prevents User Distraction With Clever Color Palette, Negative Space And Minimalist Interface
Minimalist interface with eye-pleasing text boxes and micro-interactions helps users jump straight into the game.
420Trivia looks stylish and prevents user distraction with the smartly laid-out color palette.
Rather than using stereotypical green, the app opts for complementary hues of blues, yellows, marguerite and magenta that infuse the whole gaming experience with the air of playfulness and laid-back nature, usually associated with marijuana enthusiasts.
The negative space backgrounds let the app “breathe” and improve the readability of undecorated sans serif font.
The semi-bold typeface adds to the overall minimalist nature of the app. It is simple and legible, be it on colorful backgrounds or the negative space.
420Trivia App Leans Heavily On Its Pop Culture Roots
Besides questions and pop culture references to the works of “notorious” movie and music icons, the 420Trivia app showcases some of the stars as “Guest Hosts”.
Some of them, like Seth Rogan and Snoop Dogg, have been vocal supporters and unofficial ambassadors of marijuana legalization. Over the years, their professional portfolio reached a cult classic status among the “stoner” community.
In fact, as cannabis “connoisseurs”, both are known for launching their own “weed” brands.
Aware of their unorthodox fame and popularity among weed enthusiasts, 420Trivia cleverly elevates them on a brand ambassador pedestal, broadening its audience even further.
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