The Netflix App Gives Users A Personalized User Experience
Netflix is a service that offers video-streaming services to its subscribers in the form of a desktop platform, and a mobile interface. And this service is just as intuitive on a laptop as it is on a smartphone.
And one thing that helps it stand out as a leader in video-streaming is its intuitive personalization that creates an experience specific to each and every viewer.
From the get-go, users can create a number of accounts that differentiate the users who will be using the subscription. This is ideal for viewing, as the app will populate recommended titles based on previous watch history. And if you have multiple people using the same profile, you’ll have a wider variety of content options picked for you.
But once you nail down your profile, it’s all smooth sailing.
Netflix will offer a personalized experience for the users by learning from past viewing history. After watching a few titles, Netflix will include a “Recommended For You” category where you can see all the titles related to past titles you’ve shown interest in. It’s one of the first things you’re confronted with upon launching the app and connects you with a wide variety of content that you might have otherwise skipped over.
This personalization helps you learn more about the titles that Netflix offers and makes you feel at ease, taking out the stress or anxiety that could come from searching through the hundreds of offerings to choose from. With this helpful personalization, users can just launch the app and decide on a recommended title with ease.
No unnecessary scrolling or searching involved.
This personalization is helpful for the user, as well as for video producers — not all of these Netflix titles are mainstream offerings, and by shedding some light on more unknown titles, Netflix is promoting artists as a whole.
Netflix’s Simple And Exciting App Design Is Organized In A Clean And Clear Way
The Netflix app offers a simple, intuitive user experience. Upon launching the app and logging in, the user is met with the navigation interface they’re familiar with if they’ve ever used the desktop app before. Poster images representing different shows and movies can be scrolled through horizontally, while different categories are accessed via vertical scroll.
The landing pages for TV series and films feature tons of information to help the user decide if they think they’ll be interested. A match percentage estimates how well matched the content is to the user’s taste based on their past ratings and viewing behavior. For TV shows, users can scroll down to view episode overviews or select “more like this” to find similar content.
A major boon to subscribers who like to watch TV and movies while on the go but don’t want to eat up their data plan with streaming, the app now offers users the option to download movies and episodes to watch whenever they want, without using data.
The overall look of this app is clean, sophisticated and sleek. The black background immediately soothes and excites. It’s the perfect, dark, captivating color that puts users in the mood to turn out the lights and start their next TV series.
And the layout is equally stunning. Categories are broken down into sliding rows which are clearly labeled and clear. The menu bar is simple, straightforward and concise. Copy is clear and to the point, easy to read and prominent.
The app has a straightforward design that puts the content front and center. The black background helps the images that represent shows and movies pop, and white text is used to announce categories and for content descriptions. The deep red color of the Netflix logo is also used to highlight calls-to-action and other useful information, like the announcement of new episodes.
This app puts content first and lets users navigate through its offerings with ease and satisfaction. There is little stress and disorganization here. Everything is clearly displayed and cleanly laid out.
This makes for an intuitive and user-friendly experience that can often be missing in app designs and helps this app stand out from its video-streaming competition.