Food Delivery App’s Color Palette and Unique Typography Contributes to Precision, Convenience and Ease of Use
One of the most visually impactful aspects of the user journey is the correct use of colors. While many apps dabbling in the food and beverage industry opt for the usual red-yellow combo, the Food Delivery app is “painted” with azure blue and light red.
These colors form a good contrast with the white backgrounds and black text to facilitate smooth navigation, I.e., locating the important navigation element.
The specific palette choice for the Food Delivery app design is another well-thought-out element as the blues instill trust and reliability while the reds fire up users’ hunger. They balance each other out while looking great together. Color meanings like these are often used by branding agencies when developing a brand identity.
The app uses a custom version of the Rubik typeface. The sans serif font retains the legibility of your typical Roman-style typography, but its slightly rounded corners fit the overall design perfectly.
Simple Navigation, Clean Design and Subtle Animation Make User Journey a Breeze
Since the Food Delivery app design relies on the so-called “show, don’t tell” approach, what more can we say? Upon launching the app and landing on the main page, the users can easily find everything they need by tapping on the search bar.
Whether you want to search restaurants by their ratings, or choose a specific dish, use promotions and special offers or enter the “fooders hub”, everything is neatly packed as if the charger is right in front of you.
Now, choose your meal!
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