Ovia Pregnancy's Comprehensive App Platform Helps Women Track Their Entire Pregnancy Within One Simple Interface

Ovia's App Design Showcases A Comprehensive Calendar That Lets Users Track Every Aspect Of Their Pregnancy From One Interface

The Ovia Pregnancy Tracker is an app for expectant mothers to track and learn about their pregnancy, with everything they need right there in the palm of their hands. It’s a robust app from a company that cares about the health and wellbeing of women and their families. And the service this brand provides is far-reaching — helping women from before they get pregnant straight through adolescence.

The home screen of the app greets the user with customized content and information based on the progression of her pregnancy. Daily milestones in fetal development are highlighted, and content tailored to the concerns and questions of women at this specific stage of pregnancy is easily accessible.

This content is easy to find and fun to input. There is a childlike wonder and excitement to this app right off the bat thanks to its overall layout, color scheme and orientation. But the comprehensiveness really comes in handy and makes for a user experience that is straightforward and pleasing.

The best mobile app designers skillfully use iconography to enhance user experience and simplify navigation. In the case of the Ovia app, helpful icons make it easy for users to track various aspects and make annotations seamlessly.

But the main feature of the app is the calendar, which allows users to track their pregnancies in great detail. Users can track everything from doctor’s appointments to weight, sleep, moods, physical activity, symptoms, kicks and nutrition. They can also add notes reminding them of things to buy or questions they want to ask their doctor at their next appointment.

The calendar is delicate, simple and functional. And each appointment, note and significant event all gets its own color-coded symbol so that you can tell just by looking at the colors what kind of annotation you’re looking at. It’s extremely intuitive and engaging, and its versatility is truly remarkable.

This app takes the stress, anxiety and guesswork out of tracking your pregnancy because it lets you record all of this information in one helpful place.

It’s a lifesaver for expecting mothers and a valuable tool for their arsenal.

The Mobile App Design Features Community-Based Content That Inform, Inspires And Connects Users With Other Expecting Mothers

But it’s not just the calendar that turns heads and solidifies the importance of the Ovia app. It's also the community-based content — and the community as a whole — that adds to the user experience in such an enchanting way.

Users can also access a variety of community-based content or choose to ask questions that the community can chime in on. Beyond the community, users can explore content designed by Ovia to help them learn about the different phases of pregnancy. Useful tools like food safety lookup and medication safety lookup help make the Ovia app a go-to destination for expectant mothers.

There are so many informative tools that can help guide users on their journey. These insights come from experts themselves and others in the community who are in the same boat or have been in the same boat.

This social media-like feature really creates a dynamic element to this design that encourages interactivity and involvement. This isn’t just a planner or a tracker, but an experience where women can bond and connect and learn together.

Connectivity and shared experiences – that's precisely how social network app developers build robust social functionalities for an engaging user experience!

Expecting mothers can sometimes feel alone. They can feel like no one understands or no one gets it. Even if they’re around their mothers or sisters who have had kids, it can still sometimes feel like a lonely experience. But with this app, women don’t have to feel alone. And they don’t have to guess about their bodies or what to expect.

It’s all right there! Easy-to-find and quick to access from the Ovia Pregnancy app.

Ovia’s Simple Platform Makes It Easy For Expecting Mothers To Stay On Top Of Their Pregnancy

To switch gears a bit, the look and feel of the Ovia app are also noteworthy. It can be easy for an app to become confusing or disjointed when there are so many features and services packed into it. But the Ovia Pregnancy app doesn’t falter.

Instead, the robust platform actually excites and inspires thanks to a fluid and simple interface and design aesthetic.

The design of the Ovia Pregnancy Tracker app is refreshingly simple. The platform is robust but isn’t bogged down by an overwhelming number of bells and whistles. A minimalist design approach allows the information stored in the app to become the primary focus. Custom iconography in bright colors makes engaging with the app feel both fun and approachable.  

The clever illustrations allow for the app to distinguish certain sections, services and genres. And the bright pops of color add to the whimsical and child-like vibe of the overall design.

This is an app about pregnancy, so it has to look the part. And there are definitely plenty of vivid colors and cute illustrations to add to the theme in a creative and fun way.

But as a whole, there is a clean and simple element here that hits you. There is plenty of white space and minimal text. It doesn’t want to overwhelm in any way and that soothing quality starts right in the backbone of its design.

What Is Ovia?

Ovia Health is a software solution founded in 2016 that helps women and families better prepare for their futures and helps them through their parenting journey. This women’s health and technology company connects women with the benefits that will help them live happier, healthier lives.

And the brand has three informative and comprehensive apps under its belt — Ovia Fertility, Ovia Pregnancy and Ovia Parenting. These apps help women at every step of the parenting process, aiding them in not only getting pregnant and tracking their pregnancy but also aiding in the after-effects of giving birth and raising children.

Here’s a brief bio from the Ovia brand:

Ovia Health delivers the #1 health solution for women and families. The market leader in maternity and family benefits, we’ve helped over 10 million people successfully navigate their parenthood journeys. By delivering real-time personalized guidance, we improve clinical outcomes, reduce costs associated with infertility and pregnancy, and help parents successfully return to work.

Ovia’s in the business of helping women and providing them with the benefits that they need throughout the family planning process. It’s a versatile and innovative service and software that has grown rapidly in the last few years since its conception. And it’s full of robust offerings that take the guesswork and the anxiety out of family planning.

All of the apps this service provides are built phenomenally. They are strong, innovative and intuitive. They answer all the important questions and then some. And the interfaces themselves are simple, easy-to-use and downright fun.

The Ovia Pregnancy Tracker is no different, and it is actually the shining star of the group thanks to all the stunning features infused inside of it. It’s an app that goes above and beyond, giving its audience exactly what they need even if they weren’t sure of it to start.

Ovia’s Robust, Clean And Engaging App Platform Streamlines The Process Of Pregnancy Tracking

The Ovia Pregnancy app is robust, versatile and serene. It’s the perfect interface for expecting mothers to keep on hand because it tracks and catalogs all relevant information in one easy-to-find place.

The calendar feature here really is the star of the show. It updates and reminds you, and works as your own journal to document your individual and unique journey. And it’s so easy to upload and look at content that you can’t help but keep checking in.

Additionally, this app comes with its own community of mothers who are all sharing advice and asking questions and spreading valuable content. This social media-like messaging feature is a great way for these users to connect with others who are in the exact same boat as them.

And the simplicity of the app overall makes it a dream. It’s fun, it’s light and it’s bubbly. It’s full of vibrant color and creative images that all add to the pregnancy theme. And it’s an enjoyable, comprehensive and intuitive app to scroll through.

This is an extremely functional, straight-to-the-point and fun app to use. And it serves a very real and a very powerful purpose. It answers a question and it solves a problem in such a beautifully succinct way.

More brands can take a page out of Ovia Health’s book and create such a feature-focused and well-rounded app.

Create your own app masterpiece with the help of these DesignRush-backed app design and development agencies!