Simple Navigation Tools Lead Users To The Intuitive App Services
CVS is one of North America’s largest drugstore chains, with a strong brick-and-mortar presence. Their mobile app is designed to help users manage their pharmacy needs from anywhere and offers many customized features to logged in users.
The CVS mobile app helps users accomplish their key drugstore to-dos on the go and wherever they are. Through the app users can locate, save and manage deals and rewards linked to their CVS Extracare card. They can also manage their prescriptions, print photos and shop for products.
Users also have the ability to fully manage their prescriptions through the app. The scan-to-refill feature allows users to simply scan the barcode on their prescription in order to activate a refill. Users can also review and track their prescriptions through the app, and manage prescriptions for family members. The Med Remind feature lets users set reminders for medications for themselves and their families. And the MinuteClinic locator lets users find a nearby CVS MinuteClinic, designating which nearby locations have the shortest wait times.
And navigating this app is a breeze thanks to the intuitive app design complete with a simple and efficient navigation system that connects users from point A to point B with ease and satisfaction.
There is no confusion thanks to the streamlined interface and bright icons that give people a look into the app and all that it has to offer including complete e-commerce capabilities and pharmacy help.
Through the use of very straightforward CTA boxes, simple text in menu lists and a navbar that lines the bottom of the screen, users can get to the functions and services they’re looking for in no time. And the blunt icons make it even more simple to get from section to section without wondering what each landing page has in store.
And thanks to the colorful nature of these CTA boxes, they are even easier to spot and stand out from the clean, white background.
Full eCommerce Functionality Provides Users With A One-Stop-Shop Experience
The CVS app is perfect for people that are on-the-go and are looking for a way to keep track of all their pharmaceutical needs. It makes it easy for users to refill and manage prescriptions just as easily as it lets users upload photos to be printed.
It really is a full-functioning app that is filled with all in-store services and more.
From a shopping perspective, the app has full e-commerce capabilities, as well as a feature that allows users to shop via the app and pick up their order curbside at a local CVS store. This added bonus further elevates this design because it shows that the CVS brand is innately intuned with what its consumers want and is more than ready to provide that for them.
This is an innovative and futuristic app that takes online shopping to a whole new level, letting users see what products are available online and which are available at a CVS store near the user.
This is a two-in-one app. It’s a health app that provides users with the services they need to keep their health in check and stay on top of their clinical needs. But it is also an e-commerce application that lets users make purchases and scroll through a host of different offerings so that when they head to their CVS, and even if they want it delivered, they can be sure of what they’re purchasing.
CVS could have easily gone a different path and rolled out a number of separate apps to take care of each of its service offerings. But instead, the brand chose to combine them all in one helpful place to make it easy for consumers to get what they want when they want it.
It shows CVS as a strong and ambitious leader in the pharmaceutical industry.
The CVS App Keeps The User Experience Consistent With Its Brick And Mortar Storefront
The CVS app is a versatile and stunning interface that quickly and easily gives users access to key CVS features like minute clinic locations, prescription refill options and an e-commerce platform where they can purchase their household essentials.
It’s highly intuitive and easy to navigate. And one reason it is so efficient is because of the colors used in the app that quite literally match its in-store experience.
The app has a bright and blocky aesthetic. Different features of the app are boxed off and delineated by color -- blue for pharmacy, purple for e-commerce, red for deals and rewards and so on. The brand’s trademark bold red is used as an accent color throughout the app.
The cleanliness of the store is also apparent in the app, with similar naming structure, organizational systems and fonts used to provide users with a consistent user experience inside and out.
Color and typography are two easy ways to ensure that your branding remains consistent across platforms. These are two of the things consumers will recognize most and likely come from your logo design as well. Ensuring that these elements coexist with the other, technical aspects of your designs will ensure that even if your app does a lot, it still feels like your brand. This ensures people will be able to trust it.
This is a very responsible and effective move by CVS. And it shows that they understand the power of branding and how it affects consumer perceptions. Consumers want to have the same experience with a brand regardless of where they are or what medium they are interacting with.
And that’s why it’s important to keep the experience consistent — like you can see with this app that has perfectly captured the CVS experience in its online mobile platform.
What Is CVS?
CVS is a popular pharmacy brand located across the United States. It’s one of the biggest pharmaceutical brands that exists today and is known for its trusted service, multiple locations and efficient interactions.
It’s a brick and mortar store with an expansive online presence that includes a mobile app that is stunning and serene.
CVS was founded in 1963 in the town of Lowell, Massachusetts. It was named Consumer Value Stores in its early years as it grew to acclaim as a northeastern chain. But that name changed to CVS when its parent company sold off most of its stores.
Today, CVS is said to stand for convenience, value and service. Regardless of what you think these letters mean, this brand has stood strong and powerful. It’s a leader in the industry and continues to make its presence known across collateral.
According to CVS:
We are a pharmacy innovation company with a simple and clear purpose: Helping people on their path to better health. Millions of times a day, we’re helping people on their path to better health—from advising on prescriptions to helping manage chronic and specialty conditions. Because we’re present in so many moments, big and small, we have an active, supportive role in shaping the future of healthcare.
The CVS app is equally impactful, putting healthcare in the palm of people’s hands. It’s an efficient platform that promotes the brand's strength and credibility, while also showing its heart and soul through the dedication and passion embedded within its interface.
The CVS Mobile App Interface Gives Users Extreme Flexibility
The CVS app is an informative, efficient and fluid platform that gives people a mobile experience pleasantly similar to their in-store offering. This creates an experience that is consistent and cohesive, building up the brand’s credibility and authority while aligning it as a leader in its industry.
The app literally looks like a snapshot of the store. The inside of its platform is full of the same organizational patterns, imagery and coloring. Similarly, all the font remains the same capturing the CVS logo and brand identity.
But we don’t just love this app because it looks like CVS. it walks and talks the part just as well.
The app is a complete e-commerce platform full of the tools and services patrons can expect when they walk into a CVS store. They can print pictures, refill prescriptions and buy greeting cards all from the same helpful platform.
Smooth navigation tools in the form of menu bars, icons and CTA boxes make this process even easier, connecting consumers with the products and services they need in just a few taps and swipes.
This app gets the job done, and it has something unique and effective to offer all CVS customers.
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