Vibrant Color Scheme and Memorable Typography Translate to a Better User Experience
For an app that merged streamlined UI with a complex mission, a brand management agency would suggest the usual design route would be to either use an array of different colors (to represent variety) or go monochromatic. Talent app design took a third route. Instead, they used a vibrant, simple color story to keep things clean and cohesive.
An uncommon purple and orange gradient offers a refreshing experience that’s rarely used in the workforce niche. In fact, it is a step away from the usual palette(s) we associate with corporate and industrial designs.
The purple color signals that the Talent app is part of the royalty, i.e., the best in the industry. Color psychology also tells us that shades of purple represent wealth, creativity, independence and, most notably, talent acquisition – ambition! On the other hand, orange (primarily present in CTAs and accents) is typically associated with success, encouragement, change and determination. We’ll let you finish the picture.
The choice of typography elevates the user experience even further. The Avenir Roman sans-serif font is a great choice to increase legibility and prominence. Although the typeface is traditional, it is widely used to emphasize quality and forward-thinking ideas/projects.
New Identity and the Best New App Design on the Market for a Standout Experience
It is evident that Orizon studied and analyzed Neuvoo’s or Talent.com’s competitors to truly innovate and revolutionize, resulting in an app interface and user experience that’s one-of-a-kind.
Juggling the rebranding with the app development was the name of the game, and the agency showed its versatility masterfully, infusing the brand’s initial core values of optimism, transparency and approachability in every asset, visual or functional.
Talent.com easily transitioned to its new brand identity, and more importantly, its user base loved it. Job click rates increased by 9%, resulting in an 11% revenue increase. Conversion rates from visitors to users increased by 8%. ‘Nuff said.
If you’re looking to find a job as a designer, we would recommend the Talent app hands down, but first, CLICK HERE for our guide on how to land the best one out there.
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