Tasty is a thoroughly modern recipe app, designed to bring users the best recipes in a simple, usable, mobile format. The app is designed by Buzzfeed, and brings home chefs recipes in the most user-friendly way possible.
On launching the app users are greeted by a colorful infinitely scrolling card-based list of recipes. Recipes are sorted into curated categories like “Salmon Dinners” and “Lunch Inspiration.” These categories are updated on a regular basis so users have a strong incentive to return to the app regularly to discover new recipes and ideas.
Each recipe has a recipe page with everything the user needs in order to execute the dish properly. The best part? The preparation videos, shot from above and sped up so users can watch the entire process as it plays out. It’s a much more robust format that standard food photography and text instructions can provide. Of course, the text instructions are there too, as well as an option to export the ingredients list to make shopping quick and convenient. There’s also a handy “step-by-step” mode that breaks the recipe into manageable steps, displaying only the segment of the video that demonstrates that specific step.
Users can also search the app for specific recipes, ingredients, and even occasions. There are options to filter based on a variety of factors including, recipe difficulty, meal, and dietary needs and restrictions.
The Tasty app has a friendly, approachable vibe. A cheerful turquoise is used as the main accent color, and pink and orange are also used to highlight key content. The endless stream of recipes means that users can scroll to their heart’s delight until one of the app’s catches their eye. Tasty is a great resource for home cooks looking to up their game, or get into the kitchen for the first time.
Tasty is a playful app design in the Entertainment and Food & Beverage industries.
