The new logo does away with the wordmark entirely, instead choosing to let the logo speak for the brand. The logo features the same iconic four rings symbol, but in black ink for a sophisticated look. As another brand that adopted the flat-logo trend, the Audi logo has been designed to be flexible and modular. The new identity is held together by dynamic principles instead of rigid rules—in fact, rules are kept to a minimum, a decision that resulted in the restrained and sophisticated black and white color palette for the logo.
The bold design almost looks like a vector image, but Audi’s global brand recognition is phenomenal, so the design instantly stands out. It is attractive and classic. Elements, such as shape, space, and color, come together brilliantly to make a great logo. The overall design aesthetic is bold, minimal, confident, and luxurious in a way that matches Audi’s cars.
The new logo design feels consistently digital first in its concept, and the designers have taken a truly holistic, interdisciplinary approach to creating design principles for all media and devices related to the brand. Audi’s redesigned brand mark has managed to convey a sense of elegance and confidence through innovative design elements, such as free logo placement, equally weighted brand color, and vivid typography. The new logo looks to the future of the company, and thought has been given about its utilization in modern and future products in a way that an overall brand experience is given. At the same time, it allows plenty of scope for creative diversity. The logo is a great example of a flat design done right.
Audi is a stunning logo design in the Automotive and Luxury industries.
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