Founded in 1909, Chanel is a French haute couture fashion house that specializes in ready-to-wear clothes, luxury goods, and fashion accessories. The founder of the label, Gabrielle “Coco” Chanel, designed the now-infamous logo for the House of Fashion in 1925, just 15 years after she started her line.
As a fashion designer, Coco Chanel catered to elegant women through blouses and suits, trousers and dresses, and jewelry of simple design. These tailored pieces replaced the opulent, over-designed and constrictive clothes and accessories of 19th-century fashion.
Rooted in classic elegance and simplicity, the brand’s logo continues an aura of iconic heritage and history. Among fashion branding professionals worldwide it is considered an ultimate mark of excellence and a great pointer of what to strive for in their own projects
As one of the most recognizable logos not only in the fashion industry but in the entire world, the Chanel logo has always been synonymous with elegance and superiority. More than a century after the company was founded, people are still wearing the Coco Chanel emblem in the form of Coco Chanel logo earrings, Coco Chanel logo necklaces, and even Coco Chanel logo T-shirts.
The logo features a pair of mirrored and intertwined letter Cs. The logo was designed by Coco Chanel herself and has remained the exact same shape and color ever since. It has not been improved, updated or modified, as changing it would be risking undoing over a century of brand recognition.
While the shape is meant to stand for the designer’s name, it is also meant to inspire elegance, sophistication, and quality.
The printed logo is a classic, iconic combination, featuring black text on a white background. The intertwined double Cs take prominence, and underneath, in smaller text, is the name of the brand in bold uppercase letters.
On Chanel products, the Cs are in gold, providing a pop of color that immediately catches the eye while remaining subtle and sophisticated.
The black in the Coco Chanel logo is symbolized elegance, mystery, and power, while gold stands for passion, grandeur, wealth, glamour and prosperity.
While the logo itself is very simple, it has elements of great design that make it unique and memorable.
The double Cs are very well-balanced and symmetrical, creating a pleasing design. The logo is also scalable, ensuring that it can be featured on a variety of products across ranges.
A Chanel logo evokes a sense of quality, authority, power and wealth across the world. The logo is also a statement about the company’s heritage and history and relies on the image cultivated over several decades of the brand’s existence in the luxury market to carry it even further.
The aura of prestige and goodwill surrounding the brand has ensured that the logo design is one of the most recognizable ones in the world. This simple logo has managed to enhance the brand’s reputation for more than a century. To explore further options, make sure to check out our curated list of branding agencies, offering top expertise in design, strategy, and brand identity.
Chanel is an iconic logo design in the Fashion & Beauty industry.
