The logo features a pair of mirrored and intertwined letter Cs. The logo was designed by Coco Chanel herself and has remained the exact same shape and color ever since. It has not been improved, updated or modified, as changing it would be risking undoing over a century of brand recognition.
While the shape is meant to stand for the designer’s name, it is also meant to inspire elegance, sophistication, and quality.
The printed logo is a classic, iconic combination, featuring black text on a white background. The intertwined double Cs take prominence, and underneath, in smaller text, is the name of the brand in bold uppercase letters.
On Chanel products, the Cs are in gold, providing a pop of color that immediately catches the eye while remaining subtle and sophisticated.
The black in the Coco Chanel logo is symbolized elegance, mystery, and power, while the gold stands for passion, grandeur, wealth, glamour and prosperity.