The Bounty Brand Uses Color Gradients To Add Modernity
Bounty is a paper towel brand known for the strength and durability of its paper cleaning products.
It’s a brand that grabs attention thanks to its advertising campaigns, matched with a catchy jingle that you can’t get out of your head — Bounty, the quicker picker-upper.
But it’s not just its identity and years-long legacy that stands out. Its logo is one for the ages too, with a heritage and an impact that has been felt by consumers for decades.
And one reason that this logo design stands out in such a powerful way is its use of color. Primary colors make up the palette in this design, matched with a strong black font in its wordmark to instantly grab attention.
These colors come together in a sweeping, circular design that almost fans out, with each color taking on a layer of this circular motion.
While it has become more challenging to unite it with the ruling minimalist trends, expert logo designers use color gradients to bring focus to essential elements in a design.
The sweeping colors are less stark and more fluid and gradient, playing into modern design trends. The general shape of the illustration is slightly more abstract but still retains its iconic roots, ensuring generations past and present recognize Bounty as a brand they can trust throughout the ages.
These subtle color gradients show that the brand can and will grow over the years, taking on slightly different visual personas in order to stay fresh and relevant with the times. And that’s important for a brand that is so front and center in the market.
Bounty’s Iconic Logo Emphasizes Movement Within Its Shape
The Bounty logo is a fluid and moving symbol, and this dynamic nature works to grab attention and solidify the brand and its identity as one that sticks in people's heads.
This isn’t a boring, static and flat design. It’s one that has depth and personality. The swirling nature of the design promotes positivity and happiness and the movement it invokes gives the brand a more tangible identity for users to interact with.
It reminds users of its products — the paper towels wrapped around the holder, and this design almost wraps around the brand name and its legacy. And the addition of the bright green, textured background makes this movement more apparent, the logo design jumping from the packaging.
Adding a dynamic nature to your logo design can help it stick in viewers' heads. It also shows that you’re a brand that is current and cool — you understand design trends and how to market yourself to your audiences.
And this movement has always been present in the logo — even in its first iteration. So this shaping keeps branding consistent, almost bringing it full circle from when the brand and its products first came into being.