The Evernote Logo Uses Vivid Colors and Typography To Drive Its Purpose Home
This simple, modern and playful logo has a lot of different design elements that need unpacking. We’ll first start with the wordmark, coloring, and font.
When you first see this logo, you’re struck by the bright, neon green of its wordmark. It’s eye-catching and fun, with a layer of excitement that instantly sparks your inner curiosity. That’s important, as it puts you in the right headspace to get creative and start jotting down ideas.
This color makes you think and sparks creativity, perfect for an app created to help you think more, challenge yourself and get innovating.
But the typography itself is further heightened, elevating the impact of the design with the font of choice. This strong, sleek and minimal font is very scholarly. It’s reminiscent of old textbooks and notebooks you’d use in a high school English class.
The wordmark gives off intense educational vibes. It’s informative and enlightening and inspirational. The bright pop of color matched with the scholarly font instantly puts you in the mood to get organized, get focused and get creating.
This use of color and typography is a subtle and effective way to get users into the right mindset to start learning and start growing in their own lives. It makes users think and reminds them of a time when they absorbed information like it was their jobs. (Because when you’re in school, it kind of is.)
Evernote’s Logo Design Uses Clever Imagery To Make A Statement
The wordmark in this logo makes you nostalgic for your school years, but the real star of the show is the imagery that sits at the front of this design.
An adorable grey elephant sits as the main design point of the image. It’s cute and creative, with minimal design elements that pull you in and elicit a childlike wonder and excitement. It’s the perfect balance of sophisticated and playful.
But there’s a hidden meaning to this design as well, hidden in the elephant’s ear.
At first glance, it just looks like an ear that’s flopping around. But it’s actually a folded over corner — like you’d find in a notebook or tagging where you left off in a favorite novel you’ve been reading.
This calls back to the brand and its overall identity as an app that promotes education and learning and organization. This note-taking app encourages users to learn and to create, and this dog-eared element in the imagery further propels this message.
And the use of an elephant as the main image is equally clever. Elephants are known for their memory, so using this animal as a symbol for the brand as whole further stress their commitment to helping users build up their memory and get organized.
The imagery used in this logo design further emphasizes Evernote’s commitment to its brand and to its users by using elements that evoke strong feelings of scholarly learning, creativity, and mindfulness.