CAD LAB Logo Design Is a Masterclass in Robust Elegance
Put shortly, CAD LAB is a 3D printing and design business run by Brendon Sweeney, based in Auckland, New Zealand.
CAD LAB logo design, masterfully designed by Amanda Chetwynd, also relies on brevity, however, a second glance at it opens up a multitude of meanings or rather symbolic layers.
The first and most obvious one would be simplistic, albeit elegant aesthetics evoking the art deco style, but without tapping into vintage appeal since CAD LAB is all about looking forward to the future.
The second one is the brand's primary mission, or more precisely, its creative routine/potential. Since 3D printers, well, print precise, continuous lines, back and forth on top of each other, creating a precis form, the logo has to reflect it as well.
As Brendon Sweeney himself puts it:
“Amanda went above and beyond to create our custom type logo. We love the simplicity of the lines used to create the lettering that represents our 3D company.”
Looking at this (dare we say hypnotic) process, it only makes sense that logo design should mimic it from a 2D perspective. The result is this custom lettering built using a continuous line forming the letter by running back on itself.