Standout Features:
- Uniformed but casual
- A legible, rounded sans-serif font style
- Adaptable (anniversary edition)
Gim Tonico’s success story began in 1994. Naturally, the Portuguese brand needed to refresh its visual identity, so grafema design stepped in. And the result? One of the best gym logo designs that look sleek and high-end!
The red logotype is outlined by a rectangle of the same color to emphasize the brand name. This highly uniformed look breaks off the seriousness by literally “breaking the line.” The first “O” features a diacritic. The design team cleverly used this opportunity and stretched the cursive line out of the rectangle outline. This playful approach helped the design get a more casual, lenient feel.
However, the rounded sans-serif font style ensures it’s not too comfortable. The lack of stylistic curves, combined with this shade of red sends out a straightforward message – you come here to take action and have discipline.
Another feature of the new emblem is its adaptability as seen in the 25th-anniversary version. While the original design structure retained its form, a funky number “25” on the left, with the five extending its upper finishing line above the first word of the brand name.
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