The name Hot Sauce is self explanatory: This brand's products consist of, well, hot sauces. From mild to super hot, these products are sure to rev up any meal. The icon looks like a smoking test tube, as if the perfect potion for the fire food lovers had just been created and released to the world. This is a clever alternative to the commonly-seen hot peppers and flames.Â
The font is thin, elegant, and lowercase, which keeps the design mature and sophisticated yet friendly and casual.
This logo used expected colors. After all, there aren't many alternatives -- fire is red and orange, and spicy food is best represented by them. However, a thin outline instead of solidly-filled icons makes it stand out from its competitors.
Hot Sauce is a cool logo design in the food & beverage industry.
