Instagram is easily one of the most popular social media platforms in use today, with more than 800 million active users on the app and growing.
Instagram was launched in 2010, and in the first two months, the app had over one million unique followers. The photo-sharing social media network was only available on iOS devices for the first two years of its life, but once the platform arrived on Android, it continued to grow in popularity.
With the app, users are able to upload photos and videos to share with their community of followers. They can make edits, add effects, and layer filters on their images to give them a unique and creative edge.
Instagram has undergone many changes since its conception, from interface changes and the lifting of strict guidelines to its acquisition by Facebook in 2012. This came with both praise and controversy, but in 2016 the brand gave itself a makeover — starting with its logo.
Back in 2016, Instagram updated its old and unoriginal logo. This gave the brand a major facelift and modernized it in the eyes of its millions of users:
We’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.
The app went from an old, outdated polaroid camera-looking design to one that was simple, sleek and modern. Taking advantage of growing design trends and catering to its younger audience, Instagram has changed its look and feel in a successful and compelling way.
One of the biggest design trends of 2018 has been the emergence of color gradients. These bright and playful color fades add movement, depth, and excitement to an overall flat and simple design.
Instagram jumped on the bandwagon early, adding these smooth and fluid color gradients into the background of its logo design.
As you can see, Instagram has still kept with its photography theme within its logo, with a white outline of a camera at the center. Surrounding this simple and elegant illustration is a softened square that is filled with purple, red and yellow color gradients
This design is mirrored in all version of the logo — from the thick, filled in square to the smaller, lighter outlines. This color gradient theme has also been integrated into the logo designs of its other platforms. Boomerang, Layout, and Hyperlapse have taken on this colorful and simple design theme.
These modern color gradients are exciting and engaging for users. They emphasize the dynamic and fluid nature of a brand and add a personality that brands often lose as they grow and expand.
These color gradients make the Instagram logo stand out. They keep it modern and fun and fresh. And they certainly make the app hard to ignore.
Instagram is a social media platform with a target audience younger than most of its social network competitors. It’s a platform that encourages users to share photos, videos and boomerangs of themselves and their friends in a fun and silly way.
Whether using it as serious photography or design portfolio or using it to make silly memes — there’s no denying that Instagram is an app that has to constantly stay up-to-date on trends in design, culture, and politics.
It’s a platform that has become fully integrated into the lives of so many people that it can’t afford to get left behind. And you can see how Instagram is trying to stay modern and fresh with its logo and interface design — pushing for clean lines, simple layouts and modern trends.
Clean, soft lines make up this logo and its subtle variations. Color takes a front seat, adding a level of intrigue and excitement. This modern logo is extremely responsive — able to adapt to any device or medium, big or small.
Instagram is a pro at staying hip and cool in the eyes of its audience, and they do this through ingenious design.
Instagram has been making more and more updates to its interface and its overall design, and its recent logo redesign is a major step in the right direction.
This simple, stunning logo design is unique, on brand and engaging. It caters directly to its younger, trendier audience and utilizes popular design trends to stay fresh, modern and fun. Responsive, exciting and colorful — this Instagram logo design is a prime example of the power of minimalism and color gradients.
This logo design is in the design of a camera — utilizing simple white lines and a clean illustration to make a point. It’s then surrounded by a soft square that is colored using purple, pink and yellow color gradients that blend smoothly — this adds a personality to the brand that shows its transparency and understanding of its users.
And this color gradient trend is mirrored in its other apps — including Boomerang, Hyperlapse, and Layout. This shows Instagram’s powerful branding in action.
Instagram’s logo design is fresh, clean and powerful — making use of growing trends like color gradients and minimalism to stay modern, simple and just plain cool.