Formula One is the highest class of single-seat auto racing that is sanctioned by the Fédération Internationale de l'Automobile. The FIA Formula One World Championship has been one of the premier forms of racing around the world since its inaugural season in 1950.
The "formula," designated in the name, refers to a set of rules to which all participants' cars must conform. A Formula One season consists of a series of races known as Grands Prix, which are held worldwide on purpose-built circuits and public roads. It is the top-tier single-seat auto racing competition in the world, with the fastest cars in the world, competing in multiple Grand Prix events around the world each season. In 1950, there were only seven Grands Prix races, but with the rising popularity of the sport, 2017 saw 20 Grands Prix events around the world.
In November 2017, at the Abu Dhabi Grand Prix, the last race of the 2017 season, Formula 1 introduced a new logo designed by the London office of creative agency Wieden + Kennedy. The new design is the first part of a wider rebranding of the sport that will take place in March ahead of the 2018 season opener in Australia.
Richard Turley, executive creative director of content and design, led the project for W+K London. “Creatively, the challenge was to reposition Formula 1 as a forward-facing entertainment brand, which works across a multitude of channels,” he said.