Sound UK’s Unique Design Emphasizes The Brand’s Own Offering
Sound UK is a music producer located in the UK. They’re made up of music lovers — dedicated to creating beautiful pieces of art. And here’s what these creatives have to say about their mission: “We produce extraordinary musical encounters. We want as many people as possible to experience and enjoy these. To make this happen, since 2001 we’ve sought out the most creative artists, realizing their most imaginative musical ideas for the enjoyment of audiences across the UK.”
As their website suggests, Sound UK wants to make a difference in the world of music. And these music producers are perfectly described by their slogan “extraordinary musical encounters.”
They provide a range of ways to get involved in the industry through talks, workshops programs and training — and the Sound UK logo represents their unique approach with style and finesse.
Type-only logos face an even greater challenge of becoming memorable since they rely less on design by nature. However, Sound UK executed this masterfully with their powerful, creative and captivating logo design.
This wordmark comes with a twist, however. There is a creativity and a playfulness infused into these words that grow as the letters continue. The design we’re talking about? A fantastical soundwave symbol that calls to the brand’s musical background.
This design features a unique soundwave distortion that moves from left to right, picking up power and becoming larger, as if it were traveling through space and becoming louder as it moves. Ultimately, this soundwave reshapes the word at the end of the logo while simultaneously integrating itself within the word.
Placing "UK" next to the word "Sound" ingrains the origin of the brand and intended recipients of the soundwave: The United Kingdom. The logo font is a modern sans serif with unique elements — particularly to the letter "K" — positioning Sound UK as a leader and a pioneer — thanks to this symbol, everyone who sees it knows that this brand is a forward-thinking brand within the music industry.
This logo design walks the fine line between simple and dynamic. It is both minimal in nature, and equally energetic and bombastic in personality. This logo stands out from others in the industry — in the world of music, and in the field of design.