The Johnnie Walker Logo Design Uses Sophisticated Illustration To Emulate Innovation And Forward Thinking
The Johnnie Walker logo is a modern and playful image that captures a history and a legacy of quality Scotch whisky.
As it stands now, it looks less like the lively cartoon man full of personality, wit, and charm. Instead, the logo looks more modern, minimal and sleek.
The brand ditched the colorful ensemble and the peppy walk for a striding man that is moody, sophisticated and full of class. It’s more of an outline now that sits above the Johnnie Walker wordmark, and is accompanied by the tagline “Keep Walking.”
It’s playful, witty and unique. This design is extremely minimal and engaging. It is a design that is made up of only the colors black and white, giving it a classic and elegant vibe.
Similarly, this design is half shaded in and half not, giving it a creative and modern twist. You can see the man’s hat, coat, shoes and walking stick filled in, but the rest of the design is left empty. This gives you just enough information to know that this is a man, but also enough is left out for you to use your imagination.
There’s a movement to this design. This man is walking, after all. But walking where? The dynamic nature of the design makes you think that this man is striding toward the future, towards greatness and success.
It embodies the brand in a simple and majestic way. It's subtle yet powerful in its determination and minimalism.
It lets you use your imagination, but you don’t have to wonder too much. You know that this brand means business, and their whisky is worth the hype.
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