The Design Elements Mirror The Locally Significant Symbols And Points Of Interest
To stir interest in traveling to this destination, as well as to increase the local involvement in the development of the Miory region and stimulate the local economy, the agency infused the logo with local points of interest, as well as local flora and wildlife.
The Miory Region is a place where tourists can marvel at the beauty (such as raised bogs) that differs from usual countryside landscapes, getting rid of general preconceptions about swamps, etc.
Just like every journey is imprinted in a traveler’s memory through small pleasant moments, so is the entire Miori Krai logo system based on small yet striking cranberry leaf.
The whole region is widely known for its high volume of these round, red fruits — the highest output in the country, in fact.
Derived from said leaf, the modular elements reflect some of the natural and historically noteworthy structures, including Waterfall on the Vyata river, the Elnya swamp, the Miory Arch Bridge, the Lopatinski estate, the Holy Assumption of the Virgin Mary cathedral and more.
The logo itself merges these elements while prominently emphasizing the majestical illustration of the crane, a regional avian symbol, as well as the above-mentioned cranberry fruit.