Logo Designer Franz Von Holzhauzen Imprints His Signature Style on the Tesla Logo Design
Elon Musk was quite familiar with the studio’s designs, having worked with them in the past. Soon after SpaceX’s logo was created, Musk was introduced to Franz Von Holzhausen.
And it seems these two see eye to eye because soon after Musk invested in Tesla, he made Von Holzhausen the chief designer at Tesla. Together, they followed the same pattern used for SpaceX with Tesla.
The Tesla Motors logo consists of two lines with different meanings. The horizontal line represents a stator section, and the vertical one extends from the motor’s rotor. While for SpaceX, the logo’s stylized X portrays the trajectory of a rocket launched into space.
The custom font for the logo was designed by Dies. His strategy for this task exemplifies the futuristic and unique Tesla image.
Tesla Logo Lets You Explore Your Curiosity and Creativity
Just by glancing at it, it's no wonder why successful branding agencies try to emulate the multilayered simplicity of Tesla's logo in their own projects.
The current stylish design used to be a bit different. In 2003, Tesla wanted the T on a shield’s center to portray a sense of safety. The original, short-lived logo idea had the T centered inside a white triangular shield and the brand name spelled out below the capitalized letter.
However, the company gave up on this idea and removed the shield, leaving us with the recognizable, stylish T-model. The logo was redesigned, and now it paints a clear picture of their car designs: it’s unique, memorable, and futuristic.
The story of the logo does not end there. Cat lovers went as far as assuming that the design reminds them of a cat’s nose. And just imagine our shock when the CEO himself confirmed this!
He claims that the tech giant's features are similar to those of our feline friends: intuitive, mysterious and wise. Presumably, this creative interpretation of the Tesla logo aims to show that the tech company will often step into uncharted territories and take the initiative to make a change.
The cat’s nose also indicates a mixture of curiosity, safety and agility. It communicates what the buyer can expect from a Tesla vehicle. And truly, the company takes pride in its customers’ safety and satisfaction.