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Zaad Farms
- Logo designed by owect Branding
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Zaad Farms’ Logo Design Highlights Its Commitment to Better Service
Zaad Farms has been very committed to providing its consumers with the best agricultural products for over 25 years. They believe that people worldwide deserve the best quality fresh produce without ripping their wallets off daily.
The company has been serving its customers for quite a long time. And to catch up with their growing, dynamic customers, they needed a logo design update.
The new Zaad Farms logo design has incorporated various aspects of design, from choosing the best font to illustrate their identity as an innovating company to the color story that shows their commitment to making people smile, one meal at a time.
Brands update their logo designs to reflect the present times, indicating how in touch they are with their audience.
A new logo design works if consumers can still recognize it without the old visual elements. Zaad Farms has done that spectacularly.
Zaad Farms Fuses the Elements of Old and New in Their Logo Design
Designed by owect Branding, the new Zaad logo has successfully fused the traditional elements of the old logo design and the modern visual aspects that made this a standout.
The logo design agency has kept in mind that Zaad has a long history of providing its customers with the best fruits and vegetables for over 25 years. They wanted a facelift with their new logo design.
The result is a design that tastefully combines the two substantial aspects of the company: the modernity of its processes and the goal of becoming one of the best food producers in the industry, plus its long history of proven customer service. It shows how logo designers can expertly capture a brand's essence by harmoniously blending the company's values, aspirations, and rich heritage
The logo design is light on the eyes, which is great because this is where many companies tend to go south whenever they have a logo design change.
They must remember that their customers must still find it comfortable to focus on their logo without overwhelming them with complicated visuals or colors.
We can say that they have successfully preserved Zaad’s reputation and improved its chances for further brand recognition.

The Color Story of the New Zaad Farms Logo Design Fits the Brand Narrative
One of the things people might notice in the new Zaad Farms logo design is its vibrant yellow hue. This is a perfect color choice for the new company logo for all the right reasons.
Most branding agencies use yellow to evoke optimism, happiness and energy. The designers used this trend to symbolize the company’s association with joy and celebration. It further reinforces the brand's aim to become a huge part of customers' lives through healthy dishes with their produce.
According to color psychology, yellow inspires people to become more motivated and positive. This is why most people choose yellow for their walls to motivate them each day.
In addition, yellow is the color of the sun. The sun plays a significant role in agriculture as it sustains the fruits, vegetables, grains and other forms of plant life, the daily nutrients it needs to keep going.
The new logo design honors the critical role that the sun plays in producing the best quality crops that their consumers enjoy daily.
With all symbolisms yellow stands for, it makes perfect sense to use it as the logo's prominent color.
Zaad Farms Logo Design’s Typography Exhibits Spirited Personality
Another element that the new Zaad Farms logo design has is its new typography. The agency arranged the letters in such a way that it reflects the integrated agricultural processes they use in their daily operations.
This is an intelligent nod to their roots (pun intended) as they are always bringing everything back to where they started: a food production company with a heart and personality towards its customers.
In addition, the bold, fat letters they used in the company logo allude to the health benefits their products provide to their customers.
We all know how many nutrients, vitamins and minerals we can get from eating fresh fruits and vegetables; this minimal logo is a testament to that.
Fonts like these are typically associated with vibrancy and personality. This is excellent because Zaad Farms aims to be a relatable and reliable food product brand for its clients and customers.

Zaad Farms’ Origins Bring Meaning to Their Brand Identity
Zaad is an Arabic word that means abundance and growth. This concept that Zaad Farms embraces in its brand identity reflects its commitment to providing the best quality products.
For them, abundance means having an endless selection of products that meet their customers’ needs.
In addition, we all know how hard it is raising produce in the Middle East, where Zaad has gotten its name from. That's why the brand constantly works to make this a simple reality and better provide quality produce.
Zaad Farms steadily grows as they continually strive to develop new products and improve existing ones.
Their products are produced in their fields by farmers who place a lot of attention on their growth.
They also are committed to sustainability, which is evident in their support of fair-trade practices and environmental initiatives.
At Zaad Farms, they believe that everyone should have access to the best quality produce available. That is a great thing that every company must have in general: providing the best for their customers no matter what.
Zaad Farms New Logo Design Lets Consumers Know Their Offerings at a Glance
Zaad Farms have redesigned its logo with the intention of brand recognition and adding more to its brand identity.
They want people to recognize it even from afar because they believe it has added to their identity as a trustworthy food brand for generations.
They intend to print this on their packaging. The big letters, coupled with their vibrant, sunny yellow color, have hit the nail on the head.
With this new logo design, people won’t have a hard time looking for Zaad Farms’ products in a sea of fresh produce in supermarkets worldwide.
This is a prime example of how knowing your goals from the get-go can help you better position your brand in the market. And later on, be recognized for its worth by the target audience you care about the most.
- Logo designed by owect Branding
- 2,512
- Industries:Agriculture
- Tags:Lettermark Vintage