Most people must realize that logos are not just for identification or decorative purposes. Logos should always be integral to every brand's identity because it is the first thing customers see whenever they check your social media pages, official website, or product packaging.
Companies should start taking logo design seriously because this is a massive part of marketing your brand. It is the first thing they will recognize and associate with your brand, so making the best logo design matters.
There is no governing body regarding logo designs for companies and brands. Still, there are rules that most of them follow and apply when creating one.
Logo design rules ensure success and longevity. A whopping 78% of consumers believe that logos are works of art. You are not required to strictly comply with these rules because there is no one-size-fits-all solution in creating a logo that works for you, but it pays to know the basics!
Here are the top ten rules you must observe when designing your logo.
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1. Cut the Details Some Slack
When we talk about the importance of logos, the first thing that comes to mind is how your logo should represent your brand correctly.
Thus, you might be compelled to put all details to make your logo as informative as possible only to come up with a complicated design.
When designing logos, remember that less is more.
You want your customers to remember your logo from a distance or at first glance. So, how would they remember it if it's crowded with many conflicting design elements?
Simple logos tend to get more recognition compared to complex-looking ones. Look at brands like Twitter and Facebook.
They have the best brand logos because they went for a no-frills approach. Their logos are so straightforward everyone recognizes them from afar. That's what we want to achieve when we design your logo in mind.
We must put only the elements that matter and fine-tune them to ensure that it looks clean, polished, and well-rounded. Thus, avoid complicated fonts, detailed images, flashy colors, and weird shapes. The simpler, the better. Look at Instagram's logo. Simple as it is, it is the most searched logo with over 1.2 monthly searches globally.
2. Scalability Always Matters
The scalability of your logos is also essential. Therefore, many companies and brands go for simple, scalable designs.
It’s one of the reasons why geometric shapes are popular among logo designers. They can be scaled down or up without compromising the quality of the image.
You are on the right track if your logo retains the essential elements when you scale or resize them.
3. Create Balance
Keeping the balance is one of the essential logo design rules that most people forget. A lot of businesses make the mistake of putting too much emphasis on one element while neglecting the others. It creates an imbalance in the overall look and feel of your logo. As a result, your logo will look unprofessional and unfinished.
To avoid this, you must create a sense of balance in your logo design. You can achieve this by using the right colors, fonts, and shapes.
The key is to create a logo that looks symmetrical. It will give your customers the impression that you are a professional and reliable company.
4. Use the Correct Color Story
Color is a critical element in logo design. The right color can make your logo pop and attract attention.
Most responsive logo designs always use a color story that suits the brand well. On the other hand, the wrong color can make your logo look dull and unappealing.
So, how do you choose the right colors for your logo?
The best way to do this is to understand the psychology of colors. Each color has a different meaning and association. For instance, blue is often associated with trustworthiness and dependability, while red is associated with energy and excitement.
Thus, you must choose the right colors to represent your brand correctly. You can consult a logo design expert if you need help deciding which colors to use.
It might be tempting to use all the shades of pink to highlight the femininity of your skincare brand, but that would be a mistake. Using too many colors will only make your logo look cluttered and confusing.
It is always best to stick with two or three colors. Doing so will make your logo look clean and professional.
Also, remember that your logo will appear in many different media and collaterals. So, ensure your logo looks great, even in black and white.
5. Understand Your Market
While your logo should embody what your brand stands for, it's best to remember that a design should also speak to your target audience.
Thus, you must design the logo with your market in mind. You need to understand their needs and preferences before starting the design process.
Once you clearly understand your target audience, creating a logo they love and relate to is easier.
You can always consult a professional logo designer if you need help with this. They will be able to help you understand your target audience and create a logo that resonates with them.
6. Feel Free To Redesign
Many businesses make the mistake of sticking with their old logo for too long. They fear redesigning because they think it will be too costly and time-consuming.
However, this is not always the case. Sometimes, redesigning your logo helps you attract more customers.
Companies like Google and Instagram are known as some examples of the best logo redesigns because they managed to improve their brand identity and increase their customer base.
Thus, if you feel like your current logo is not working anymore, it's time to redesign it!
Ensure that you hire a professional logo designer for the job. They will be able to help you create a new logo that represents your brand in the best way possible.
7. But Avoid Too Much Redesigning
Consistency is the key ingredient to companies' longevity. If customers recognize you from one day to the next, it'll be easier for them to trust you.
Ideally, a logo should last for years. It is not something that you should be changing every year or two.
If you want to redesign your logo, ensure you have an excellent reason for doing so. Otherwise, it will confuse your customers and make them lose trust in your brand.
Only redesign your logo if you are sure that it will help improve your brand identity. Otherwise, stick with the same logo for many years to come.
8. Use the right fonts - all the time.
Your logo should be easy to read and understand. Therefore, you must use the right fonts in your design.
These two fonts are the most common styles we see on popular logo designs: serif and sans-serif.
Serif fonts are the ones with little tails on the letters. If you want to appear more traditional and formal, try this style.
On the other hand, Sans-serif fonts are the ones without the little tails and look more modern and casual.
Typography is essential because it adds another layer of character to your logo design.
9. Do Not Plagiarize Designs
There is a fine line between inspiration and imitation, and you must be careful not to cross it.
When looking for inspiration, it is okay to look at other designs. However, you should never copy someone else's design. It is a serious copyright case and is punishable by law.
If you want to avoid legal issues, create a completely original design. Avoid using any copyrighted images or fonts in your logo.
Creating an original logo can take time and effort, but trust that everything is worth it!
10. Welcome Feedback
Once you have designed your logo, getting feedback from other people is essential.
Show your logo to your family and friends and see what they think about it. You can also show it to some of your customers and see if they like it.
Getting feedback from others will help you improve your logo design. It will also help you understand whether people like your design.
If you get positive feedback from others, you can be confident that you have designed a good logo.
These are the 10 essential rules of logo design. If you follow these rules, you will be well on designing an excellent logo for your business.