The greatest logos to grace our eyes bring together multiple elements relating to the legacy and relevance of the brand.
When unraveled, these elements reveal a visual oasis with deep underlying tones and meaning which give us an image that sears into our memory. The elements in the Aker's logo include clever crop patterns and a play on words.
But first, more on Aker.
Aker Technologies Inc. is company revolutionizing agriculture by utilizing modern UAV drone technology to monitor crops. Aker uses these drones to provide farmers with a precision-based agriculture crop monitoring platform that enables increased plant health on a massive scale.
Aker approached CLEVER FRANKE branding agency to conceptualize their logo, identity, and mobile app. After a culmination of thorough research on competitor analysis, creative positioning and strategic workshops, Ed Awards chose the name Aker.
As it turns out, Aker is one of the ancient Egyptian Earth gods. Also known as Akeru. Aker guarded the eastern and western outlines of the netherworld. He protected the sun god Ra upon his first entering of this realm at sunset and again to the world of the living at sunrise. Talk about deep meaning.
But Aker is also a play on “acre” -- the unit of measurement originally used to measure fields and square patches of land. Perfect for farming and agriculture.
The name that CLEVER FRANKE chose demonstrates the incorporation of legacy and relevance to the brand. Now, let's check out the symbol.
The symbol is also a demonstration of best logo design genius. It directly personifies the brand. Agriculture. Farming. Crops. Crop patterns! It is a beautiful visualization of a crop pattern in a field. It has an aerial view. This is the view of the drones that power Aker’s technology! This excites me.
Now, people can have a clear understanding of what makes Aker, well, Aker. They have drones with cameras that monitor farmer’s fields with precision pinpoint technology. And this is clearly demonstrated through a minimal logo design.
Aker's symbol is wholly unique and responsive -- it can clearly be identified with the company, exist on its own as a recognizable design, and be used on many platforms with ease.
Even it's subtle incorporation to the upper righthand corner of their website design reinforces the mission of the company in a small yet impactful way, targeting the demographic and industry with ease.
Aker has a visual identity that empowers them to take the agricultural sector by storm with their innovative technology.
Now, all that's left is for them to lower the price of avocados so we can make more guacamole...
Aker is a responsive logo design in the Agriculture and Technology industries.
