The History Behind The 19 Crimes Brand
19 Crimes is a new and creative wine brand in the industry, offering affordable, quality wines for a global community of alcohol and history lovers.
The wines come in a variety of red and white blends, each coming with its own personality that comes from the 19 crimes that English criminals would be deported to Australia for.
Between 1788 and 1868, more than 150,000 convicts from England were sent to Australia for committing one of 19 specific crimes. These were petty crimes, most of which included larceny, destruction of property, fraud and other similar acts.
These criminals were sent to these colonies to do their time, but more often than not, these ex-convicts would stay. And that’s how Australia as a country was born.
Fast forward to the 21st century, and the creatives behind the 19 Crimes brand decided it would be fun to play with this fascinating history to create a persona and an identity that was full of that same legacy, prestige and mysterious darkness.
These wines have a strong history as their backbone:
Nineteen crimes turned criminals into colonists. Upon conviction British rogues guilty of a least one of the 19 crimes were sentenced to live in Australia, rather than death. This punishment by "transportation" began in 1783 and many of the lawless died at sea. For the rough-hewn prisoners who made it to shore, a new world awaited. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. This wine celebrates the rules they broke and the culture they built.
But the brand couldn’t just slap a name on the bottles and call it a day. They had to take this heritage and build it up at every step of the way — and that includes its web presence and package design.
Just by looking at these designs, you know they exude luxury, sophistication and a subtle, taboo nature that instantly intrigues.
And that’s what a great packaging design is supposed to do.