Alfa Beer’s Bottle Design Proves That Exclusivity Is Not Limited To High-End Champagnes
Once the consumer reaches the bottle, they can admire it for its own splendor, separate from the actual housing. Sporting an interesting vivid hue of blue, the bottle is non-transparent and has an air of exclusivity to it.
The bottle owes its premium feel to the way it is cracked open: unlike most beers, this one has a cork plug and thin, metal wiring as used on champagne bottles. To remove the plug, the consumer must first untangle the wires.
Even the shape of the bottle, with its bottom half slightly wider, is more akin to the industry of luxury wines rather than beers.
The Use Of Fonts Is Consistent Throughout The Entire Alfa Beer Packaging
The typography used in the “concrete” housing of the Alfa Beer package is a custom-made serif font that the brand uses on all of its products.
The “zipper” that opens the package has Alfa’s recognizable insignia: the brand name and the brewery’s crest.
The same elements – in the same font – are also found on the bottle. The “Alfa” is even slightly embossed for a classy 3D effect and its golden letterings stand out really well against the bottle’s royal blue.
The beer name is at the bottom, in white fonts. And instead of a traditional beer label, they opted for an abstract black pattern, immersed into the color of the bottle.