ZoRaw

Standout Features:

• Vibrant color combos
• Informative product labels
• Creative use of graphic icons

ZoRaw is a chocolate protein bar that caters to a certain niche – health buffs. It positions itself as a delicious treat that fitness junkies can enjoy without worrying about calories. With this brief, the designers from Studio Kibi made sure to create a package that puts health and wellness in the spotlight.

They divided the peel-off paper into two sections. One filled with blocks of color and one with a simple layout.

On the colorful side, the agency displayed badge-style illustrations like dumbbells, training shoes, headsets, and other fitness-related icons to follow through with the concept. Just by looking at these visuals, customers can immediately understand that this chocolate bar is a healthy option.

On the other side are informative product labels like “all natural ingredients” and “no artificial sweeteners” written on a plain canvas for sharp focus. They enclosed some nutritional facts in circles too, displayed upfront so customers can easily determine the caloric content.