Standout Features:
- Custom jagged label
- Bold, modernist typography and layout
- Personalized, health-focused message
When a corporate gift becomes a branding opportunity, the design must be smart, sharp, and sincere. Royal Art delivers all three in its packaging for Altbank’s New Year gift — a custom-labeled liqueur called “12 Herbs.” What could have been a generic giveaway becomes a memorable, meaningful object, carrying both care and corporate identity.
At the heart of this design is an oversized type-centric “12 трав” (12 Herbs) label. It uses asymmetrical alignment and packs content, a nod to Eastern European constructivism. With the Altbank logo rotated along the left edge and the jagged, ticket-like edges giving the label a tactile, seal-like quality, it reinforces the medicinal, trusted nature of the product.
Each visual element — from the gold-stamped “50%” medallion to the neatly listed herbal ingredients — is placed with intent. Thin gold lines guide the eye across the label, while the black-and-cream color palette paired with the amber liquid results in high visual contrast. Still, the bottle maintains a clean and sophisticated aesthetic fit for a financial institution.
Attached to each bottle is a tag featuring a heartfelt brand message. It reads like a personal note from Altbank, which fits the company’s financial support role. The line “epidemics will pass, but care remains” ties the product’s purpose to the brand’s long-term client commitment, transforming the packaging from promotional to emotionally resonant.
With bold type, thoughtful structure, and an emotionally intelligent message, Altbank’s 12 Herbs beer packaging redefines what a seasonal corporate gift can be. ROYAL ART has crafted a package that captures health, hospitality, and brand trust in one sharp design, reinforcing Altbank’s positioning as more than just a bank.
