Arbocala

Standout Features:

• A wine color palette
• Decorative typography style
• Free-form label

Soneto’s simple yet elegant and tranquil label design was made by Gabriela Perez, who aimed to help the Arbocala brand present itself on an international market with a fresh, contemporary appeal.

Her label was inspired by the product’s name, which is present in music (representing harmony). This harmony, or balance, is ubiquitous in the design.

The tasteful shade of purple that resembles the color of the wine is contrasted with gold, intertwining lines that define the shape of the label. These lines correspond to the natural flow of wine.

The central element is the logotype printed in a gentle shade of brown, reminiscent of the dominant vineyard color in the early autumn. The decorative typography style maintains elegance but loses its seriousness, giving the label a more lenient tone.