Detailed Illustrations Bring An Authenticity To The United Soil Brand
Studio Otware, a Polish design studio, created a brand identity, logo, and packaging for an eco-friendly company that produces healthy pickled products -- particularly cucumbers, cabbage and kimchi.
This brand is United Soil. United Soil dedicated to providing wholesome, ecological foods and packaging.
And these packages don't disappoint.
These visually-appealing packages draw in potential customers. And they simultaneously speak to the core benefits of the products.
These packages are delicate, simple yet exciting. And one feature that really helps these bagged goods stand out is the intricate illustrations that stand on the surface.
Set against a brown, organic background are these illustrations that look like they've been drawn out by hand.
The black ink stands at attention against the natural-looking background.
There's an intricacy here that is beautiful and telling. It shows a dedication and a passion for what they do. And they tell consumers that this brand is passionate — it's authentic and credible.
These illustrations are large, in your face and extremely artistic. And they balance perfectly with the otherwise minimal and clean nature of these packages.
Product packaging is a great way to establish credibility and authenticity. It shows consumers that you can be trusted. It shows consumers that you have values and authority.
These illustrations wear many hats. They add beauty and artistry. But they also let people know that this brand knows what it's doing and is passionate about infusing that same dedication going forward.
This imagery wasn't just stamped on. It wasn't pressed into these packages without care. The designers behind this design knew the impact they'd have and they rocked it.
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