Black Bear Concept

Black Bear's food cans are a concept packaging design developed by Chiapa Design -- a Brazilian design agency -- inspired by the Norwegian rivers. The design draws the connection between bears and their frequent food choice of fish.

In the design, the black bear appears as a chef that presents smoked goods from Norway in beautifully designed cans and packages.

The packaging features heavily saturated images of food. Combined with strong lighting, these photos transform into beautiful hero elements.

Almost everything is in black and white -- the background, photography, and type included. This ensures that the food imagery stands out as an eye-catching element. 

The logo and lettering of "Black Bear" is discreetly positioned on top of the bear itself. This makes the rest of the information -- presented in other fonts -- more prominent and easy for the consumer to read.

The plastic packages have a small detail that adds a little something extra -- on the back, a fish and red line interact, making is appear as though the fish is trying to jump into the air.

Black Bear Concept is a great packaging design in the Food & Beverage industry.